Personal real estate sales experience model essay

Although the sales threshold is low, it is difficult to do well. Among them, it is very important to master the sales method. And sales should also draw their own advantages from this work and enlarge their own advantages. The following is a model essay on personal experience of real estate sales compiled by me for your reference only. Welcome to reading.

Fan Wenyi's personal work experience in real estate sales actually has no "tricks" in sales, and there are not many technical things to speak of. It is difficult for people to communicate in a unified way. Everyone's personality is different, and the way to deal with problems is naturally different. For a newcomer who has just stepped into the real estate sales industry, others' sales skills can only be used for reference. In addition to learning from others' practices, it is more important to sum up the appropriate negotiation methods and methods in every process of dealing with customers, so that you can have your own unique sales skills. As long as you pay more attention and practice, everyone can have their own unique sales skills and their own "unique tricks". Therefore, sales skills are more about studying hard, understanding hard and doing things hard.

First, study hard.

People engaged in real estate sales should devote themselves to personal and career development, because life will only change with the change of self, and only by continuous learning can they gain a firm foothold in this society. So to be a top salesman, the first thing you must learn is how to keep a positive attitude.

Second, learn a positive attitude.

After entering the real estate industry, in the process of work, I found that the real estate industry involves a wide range and is very challenging. A positive attitude is an expectation and commitment to yourself, which determines your life direction, your work goal, and correctly treat and evaluate your ability. What kind of person you think you are is very important.

A salesperson with a positive attitude believes that he will smile and say to himself every morning. "I am in a good mood today. I am very happy. I will contact many clients today. I believe I can solve some problems for them or dispel their doubts. I will make a deal "; "As long as you work hard, I believe that you can clinch a deal today and have the best sales performance"; This is his affirmation of himself.

Third, cultivate your affinity.

The so-called affinity is the ability of salespeople to communicate with customers. The nature of a salesperson's job is to deal directly with customers face to face. How to better communicate with customers and make them recognize you must be achieved by standardizing your words and deeds.

In the process of selling a house, language is a bridge of communication. For salespeople, language should be an art of socialization and communication. Pay attention not only to expressions, attitudes and words, but also to methods and manners, and observe language etiquette, which is the "lubricant" for successful communication results.

In interpersonal communication, more than 80% of information is transmitted through politeness, a silent "second language". Behavior is a kind of "language" that can't speak, including people's standing posture, sitting posture, expression and various actions shown by the body. A look, an expression, a tiny gesture and a gesture can all convey important information. A person's behavior reflects his accomplishment, education and trustworthiness. In interpersonal relationships, it is the starting point for shaping a good personal image. More importantly, while reflecting his personal image, it also shows the overall cultural spirit of the company.

Fourth, improve their professional level.

The particularity of real estate products requires salespeople to have profound product knowledge and professional knowledge. Product knowledge and professional knowledge are the basis of sales staff's self-confidence and the guarantee of sales skills.

Mastering the product knowledge of real estate is the first step to officially enter the promotion. You have a good attitude and are confident, but you know nothing about real estate products. When customers ask you about the characteristics, apartment type, price and decoration standard of a real estate, you will not buy the real estate recommended by you at all.

When real estate faces effective demand and developers supply it effectively, we can't sell it effectively or efficiently. Once you miss the growth period and stable period of real estate sales, there will only be a long wait, which is a pity and passive, especially when there are competing real estate around the sold real estate, and the real estate differentiation is not great, the sales staff who know yourself and know yourself are the decisive weight to beat the competitors. The value of commercial housing is relatively high, and many customers often use their life savings to buy large businesses. Therefore, indecision is a common phenomenon after repeated comparison. When the customer's perceived use value of real estate is still inconclusive, if the salesperson can explain the customer's purchase demand, the success rate will be high.

Professional brokers not only have a basic understanding of the characteristics (taste, culture, planning, landscape, design, style, structure, apartment type, area, function, orientation, convenience, price, public facilities, equipment, community management, community culture, etc.) of the real estate sold, but also have a basic understanding of the real estate sold, surrounding environment, urban planning, infrastructure, development trend, developer strength, etc. More importantly, we have a clear understanding of the advantages of competitive real estate and can make a convincing and appropriate comparison with competitive real estate. Comparatively speaking, unprincipled belittling of competitors' real estate can easily make customers have rebellious psychology. Therefore, it is necessary to seek truth from facts, but also to foster strengths and avoid weaknesses, to provide customers with home ownership advice, so that customers can have trust in you and the real estate you sell.

In the process of communicating with customers, learn to grasp customers' concerns as a breakthrough, and you will succeed.

Personal experience of real estate sales Fan Wen's two-year real estate sales experience has made me realize a different life, especially in Vanke's case, and the baptism under strict management has also created my steady and practical work style. Looking back on the past step by step, I summed up the following sales experience:

First, "persistence is victory"

Perseverance and not giving up easily can lead to success step by step. Although we don't know when we will succeed, what is certain is that we are getting closer and closer to our goal. With tenacious spirit, get twice the result with half the effort. Continuous work will inevitably make people tired. Relaxation is human nature. The most difficult time, stick to it and it will pass. Similarly, in sales, customers raise various objections, give up the opportunity to explain to customers, and customers are lost; A little more persistence and persuasion will make a deal. Often hope lies in one more phone call and one more communication. At the same time, we will persistently learn the relevant knowledge of real estate specialty, so that our excellent professional quality can impress our customers from the heart.

Second, learn to listen and seize opportunities.

I think a good salesman should be a good listener. He should know all aspects of the customer's information by listening, and should not judge a book by its cover. He should not judge customers easily by his own experience. "At first glance, the customer thinks that this customer will not buy a house" and "this customer is too tricky and insincere", which leads to the loss of some customers. We should judge their potential thoughts through their words and deeds, so as to grasp the real information of customers, grasp the psychology of buyers, and hit the nail on the head at the right time.

Third, maintain long-term enthusiasm and enthusiasm for work.

I believe that hard work will make excellent employees. Therefore, from the moment I entered Yiju Company, I have always maintained a serious work attitude and a positive spirit. No matter what small things I do, I will try my best. To promote my products, we must first be fully familiar with my products, love my products and treat customers with enthusiasm and enthusiasm. Down-to-earth follow-up with customers has made the impossible possible and the possibility a reality, and dribs and drabs of accumulation have created my outstanding performance. At the same time, I maintained the accumulated relationship with old customers. They all fully affirmed my earnest work and enthusiastic attitude, which brought me more potential customers and made my work performance by going up one flight of stairs. This is the biggest gain and wealth I have gained from my sales work, and I am most proud of it.

Fourth, keep a good attitude.

Everyone has been in a bad state, and an optimistic salesperson will attribute it to the imperfection of personal ability and experience. They regard this as a necessary tempering process, and they are willing to constantly improve and develop in a good direction, while negative and pessimistic salespeople complain about opportunities and luck, always complaining, waiting and giving up!

The fable of the race between the tortoise and the hare is constantly appearing in real life. Hares tend to be opportunity-oriented, while turtles always adhere to their core competitiveness. In real life, just like the end of the tortoise-hare race, people who keep accumulating core competitiveness will eventually defeat those who chase opportunities. Life is sometimes like climbing a mountain. When I was young and strong, I was always alive and kicking like a rabbit. At the first opportunity, you want to jump ship and take shortcuts. I want to give up my rest when I encounter setbacks. Life needs accumulation. Experienced people, like turtles, know the truth of walking at a constant speed. I firmly believe that as long as the direction is correct and the method is correct, step by step, every step is firmly on the road of progress, but they can reach the finish line earlier. If you are lucky enough to get ahead, your luck will run out one day.

I have always insisted on doing what I can do well and making steady progress towards my goal step by step.

Personal experience in real estate sales Fan Wensan has worked in the real estate industry for more than half a year, and there is still room for improvement in sales. Although my level is limited, I still want to write something of my own, that is, I can find something to learn from it and improve my sales level.

After the last opening, the whole sales process began to be familiar from the early water continuation to the later successful sales. In the reception of customers, my sales ability has improved, and I gradually understand the concept of sales. I also learned a lot from selling houses from my own customers who have bought houses. Let me show you here. Maybe I haven't finished it yet, but I hope I can share it with you.

First of all, the most basic thing is to always be enthusiastic during the reception.

Second, do a good job in customer registration and follow-up. Do a good job in pre-sales to facilitate post-sales

Third, regularly invite customers to come and see the house to understand the dynamics of our real estate. Strengthen customers' purchasing confidence, do a good job of communication, and formulate several plans for customers according to some requirements of customers, so as to facilitate customers to consider and open sales, make customers more selective and avoid concentrating on the same apartment. This also facilitates their own sales.

Fourth, improve their business level, strengthen the real estate-related knowledge and the latest developments. In front of customers, they can set up their own professionalism with ease, and at the same time make customers want to believe in themselves more. Thereby promoting sales.

Fifth, think from the customer's point of view, so that you can solve the problem in a targeted manner, provide the customer with the most suitable house, solve his doubts, and let the customer buy a house with confidence.

Sixth, learn to use sales skills, create a desire and atmosphere to buy, and appropriately force customers to make decisions as soon as possible.

Seventh, no matter what you do, you can't do it well without a good attitude. At work, I think attitude is everything. When personal needs are frustrated, attitude can best reflect your values. Positive and optimistic people attribute this to the imperfection of personal ability and experience. They are willing to constantly improve and develop in a good direction, while negative and pessimistic people complain about the injustice of opportunities and environment, always complaining, waiting and giving up! What kind of attitude determines what kind of life.

Eighth, it is always the most important to find and recognize your goals and constantly strengthen your confidence to go forward and stick to the end. The fable of the race between the tortoise and the hare is constantly appearing in real life. Hares tend to be opportunity-oriented, while turtles always adhere to their core competitiveness. In real life, just like the end of the tortoise-hare race, people who keep accumulating core competitiveness will eventually defeat those who chase opportunities. Life is sometimes like climbing a mountain. When I was young and strong, I was always alive and kicking like a rabbit. At the first opportunity, you want to jump ship and take shortcuts. I want to give up my rest when I encounter setbacks. Life needs accumulation. Experienced people, like turtles, know the truth of walking at a constant speed. I firmly believe that as long as the direction is correct and the method is correct, step by step, every step is firmly on the road of progress, but they can reach the finish line earlier. If you are lucky enough to get ahead, your luck will run out one day.

To maintain long-term enthusiasm and enthusiasm for work, it is even more necessary to have the spirit of "self-motivation without waiting for a whip". Therefore, in the past six months, I have been insisting on doing what I can do well, accumulating, and moving towards my goal step by step.

Personal working experience of real estate sales fan Si Wen has been in our real estate company for half a year and is still a newcomer in our industry. Because there are deep doorways, there are still many places for me to study and study. If I hadn't stayed there for two or three years, I wouldn't be qualified to talk about those abstruse things here, so I can only talk about my experience when I came to our company as a real estate salesman.

It's not easy for me to understand salespeople. I have seen salesmen who hand out leaflets to sell houses in the street before, and they try to avoid them. But after I really engaged in this business, I understood their difficulties. In fact, as a real estate salesman, we don't want to distribute leaflets in front of a group of strangers on the street, to be rejected again and again, and to endure boring eyes again and again, but this is our job and we can't help it. We have to eat, we have to live on the salary given by this job, and we have to worry about our performance every day. Therefore, even if we are going to lie in a comfortable air-conditioned room and enjoy the cool in the big summer, we will sweat profusely in the hot sun and keep handing out leaflets on the street, asking others if there is a need to buy a house, just to meet a customer who is interested in buying a house, in order to finalize more orders and fulfill our performance requirements this month. Therefore, it is really not easy for a real estate salesman, and it is even more difficult for a real estate salesman to persist. They need to have enough perseverance and a heart that can withstand enough pressure.

But I believe that when we get through it, when we accumulate some experience, when our hearts become strong enough, we will become more and more excellent, our orders will increase, and more customers will be willing to trust us.

In the past six months, I have experienced the work of real estate sales and learned a very important point, that is sincerity. I must keep a sincere heart when dealing with customers or colleagues in the company, because only when I treat my colleagues sincerely will they be more willing to help me and make friends with me. Because only I treat customers consistently, one day customers will be moved by my sincerity. So when selling real estate, I don't have much skill, all I have is a sincere heart.

I've only been in the company for half a year, and I haven't stood high enough and seen far enough. So that's all I have. But I will continue to study in the company and continue to study in the real estate industry.