In the face of fake and shoddy fertilizers, why do regular agricultural enterprises always submit to humiliation?

After wheat harvest, corn topdressing season is coming. During the peak season of fertilizer use, all kinds of fake and shoddy fertilizers began to emerge in an endless stream. For example, the "golden urea" with golden particles and yellow packaging, the "sun-drying fertilizer" slowly released underground, and the "zinc-containing sulfur-containing urea" fertilizer accounting for 46% of the total nutrients are blatantly placed in various agricultural distribution stores. The proliferation of fake fertilizers has harmed farmers and seriously squeezed the brand fertilizer market of regular manufacturers.

In the fertilizer industry, becoming bigger and stronger has always been the dream of many enterprises, especially in recent years, with the development of "changing mode and adjusting structure", some fertilizer enterprises have successfully achieved transformation and upgrading, the market share of fertilizer products has steadily increased, and their reputation in the grassroots market has become increasingly strong.

However, fertilizer enterprises with high market share are also facing the risk of being copied, and counterfeiting has become an unavoidable topic for enterprises with certain popularity. There are a lot of behaviors of "standing beside famous brands" in small chemical fertilizer plants all over the country, which seriously misleads the agricultural resources market. Over the years, Guizhou Lin Kai, Yuntianhua, Zhongnong Holdings, Guizhou Xiyang and other companies have begun to "counterattack".

Nowadays, the agricultural resources market is in a downturn, and the phenomenon of fake and shoddy brand-name products has blatantly impacted the market, which has not only pitted farmers but also harmed enterprises, which undoubtedly made the already depressed agricultural resources market worse.

Faced with such a situation, many fertilizer companies have chosen to swallow their pride or solve it privately, failing to punish those who violate the law according to law. Therefore, the phenomenon of counterfeit and shoddy brand-name products in the market has been repeatedly banned. Then, how did the enterprise's rights protection, which should have been righteously carried out, finally become a humiliation? The main reasons are as follows:

First, counterfeiting damages the brand reputation. After some manufacturers counterfeit, some farmers will think that this brand of fake fertilizer is too afraid to buy, which has questioned the logo, quality and reputation of the real big brand fertilizer, leading to a decline in sales. Therefore, most enterprises dare not be too silent about counterfeiting.

Second, combating counterfeiting is the responsibility of the government regulatory authorities. Enterprises have no right to fight counterfeiting, but can only help the regulatory authorities collect identification evidence, which is relatively passive.

Third, there is not enough manpower, too much investment and too high cost. Although some enterprises have set up market inspection teams to take charge of anti-counterfeiting activities, it requires a lot of manpower and material resources, and these expenses are not small expenses for fertilizer enterprises with meager profits.

Fourth, the counterfeiters have a complex background, which may cause a devastating blow to the regional market if not handled properly. Many enterprises think that "a strong dragon is hard to defeat a local snake", and those who make fakes in a certain area often take various retaliatory measures after being counterfeited, which makes the sales of real big brand fertilizers unsustainable.

In view of the above reasons, many well-known chemical fertilizer enterprises finally chose to swallow their words, which made the phenomenon of fraud intensified!

However, the cumulative impact of fake and shoddy products is eroding the reputation of well-known fertilizer brands, and the brand reputation established by some well-known fertilizer brands in the hearts of farmers is greatly reduced. If you dare not fight if you have a fake, you will suffer if you don't fight. Facing the dilemma, what should fertilizer enterprises do?

The recent case of Yunnan Yuntianhua Co., Ltd. taking the initiative to attack counterfeiting is worth learning from the industry. In order to better maintain the order of agricultural resources market and combat unfair competition, Yuntianhua established a special anti-counterfeiting rights protection agency. This year, Yuntianhua and relevant local departments launched a new round of anti-counterfeiting work. Its anti-counterfeiting and rights protection office has actively "lighted the sword" in Northeast China, North China, Northwest China and other regions, cooperated with law enforcement agencies to investigate and deal with cases of counterfeiting and selling fake goods for many times, and arrested a number of counterfeiters and sellers. In the face of Yuntianhua's "high-profile" counterfeiting, people in the industry applauded. Many people in the industry said that they had a good time and hoped that more well-known fat enterprises would join the anti-counterfeiting team.

It can be said that Yuntianhua's high-profile anti-counterfeiting has made the industry breathe a sigh of relief, and it has really taken a big step to never dare to fake. This is also an important progress in the field of counterfeiting in the fertilizer industry, and it also sets a positive example for enterprises in the industry to safeguard their own interests and farmers' interests.

Why is Yuntianhua anti-counterfeiting unanimously recognized by the industry? Yuntianhua Company will not ignore the negative impact of high-profile counterfeiting on the company, but it chose this action without hesitation, mainly for its long-term development. Enterprises have fakes and dare not fight, which is to safeguard short-term interests, but they don't know long-term development. The foundation of the brand is destroyed, and one day the brand reputation will be riddled with holes and out of control. However, if enterprises dare to falsify products, they obviously value long-term development and know the importance of maintaining brand reputation. It is worthwhile to sacrifice local interests in exchange for the influence of the whole brand in China.

In addition, fat enterprises practice the social responsibility that an enterprise should have. "Do not forget your initiative mind, remember the mission" is also the creed that all agricultural enterprises should adhere to. It is not only the interests of enterprises but also the interests of farmers that enterprises dare to fight counterfeiting. Therefore, for the long-term development of enterprises and the protection of farmers' interests, all agricultural enterprises should take action, dare to say "no" loudly to the phenomenon of counterfeiting, and confidently and truly crack down on counterfeiting. Only when more and more enterprises join the ranks of anti-counterfeiting, can our agricultural resources market develop healthily and orderly and our enterprises be more dynamic.