Exit Double Eleven! Is Taobao’s complex model too much for NetEase Yanxuan?

NetEase Yanxuan issued a statement announcing its withdrawal from Double Eleven, stating that it would not participate in complicated discount gameplay and did not want to forget its original intention.

Not only NetEase Yanxuan cannot stand the complicated model of Taobao’s Double Eleven this year, I also think that this kind of gameplay is really unfriendly to consumers. The Double Eleven Shopping Festival is increasingly losing the original shopping experience. Happiness has become a wool-gathering factory for capitalism.

The words in the statement released by NetEase Yanxuan really speak to my heart. I don’t know when Double Eleven started. The rules have become more and more complicated, making consumers more and more confused. Merchants are racking their brains for sales and using some big red slogans to incite consumers' desire to shop. Gorgeous deals with full discounts fill our vision.

I can’t help but think, do such word games and business strategies really make sense? When many people are immersed in the complicated rules of Double Eleven, when countless consumers are sharing and soliciting people to raise cats, I really want to say, have we forgotten our original intention?

I hope everyone can calm down and think about whether this so-called carnival brings us real discounts. Our shopping desire is encouraged by countless discounts and red envelopes, and we gradually forget that shopping is not dominated by desire. Instead, we should stay rational, return to the simplest life, and buy what we need, not what has the biggest discount.

This year’s Double Eleven, the battle line has even been extended to November 1st, with two waves of full discounts. I'm really dissatisfied. Does this approach simply treat consumers as a tool to increase sales? This approach is not for the benefit of consumers at all. The so-called shopping festival has lost its meaning. It’s not that you can’t buy things on Double Eleven. What I want to express is that consumers are neither tools nor fools. I hope that everyone will maintain their original intentions as expressed by NetEase Yanxuan. The definition of the shopping festival should be decided by us consumers. We must not shop for discounts, but for our own lives.