Wuyishan Dahongpao Tea Marketing Planning

1. Product description: Wuyishan Dahongpao is one of the important representatives of China tea, with top quality and taste. Produced in the original ecological tea garden in Wuyishan, Fujian, it is rich in tea polyphenols and aromatic substances, which can improve human immunity and promote metabolism. Therefore, Wuyishan Dahongpao tea is a healthy, natural and high-quality drink.

2. Target market: Our target market is a group of consumers who pursue a healthy lifestyle and have certain purchasing power. They pay attention to quality and taste, and also pay attention to the nutrition and health care function of tea. We will target middle-aged and elderly people aged 35-60, urban white-collar workers with high education and stable income.

3. Publicity strategy: We will adopt the following publicity strategies:

(1) Online promotion: display tea pictures and brand slogans on major social platforms, e-commerce platforms and search engines, and promote "Wuyishan Dahongpao Tea" and brand image by publishing health articles and VLOG.

(2) Offline publicity: Set up counters in major shopping malls, supermarkets and tea shops to display products and introduce brands. At the same time, we will also participate in relevant exhibitions and market activities, and let more consumers know and experience "Wuyishan Dahongpao Tea" by distributing brochures and tasting activities.

(3) Brand endorsement: We will invite celebrities such as movie stars and health celebrities as our brand spokespersons to enhance brand awareness through their trust.

4. Promotion strategy: We will adopt the following promotion strategies:

(1) preferential activities: In the peak sales season, we will launch various preferential activities, such as combined discounts and full discounts, to attract more consumers to buy.

(2) Product Gift: We will give samples or gift packages to consumers who buy "Wuyishan Dahongpao Tea" products in specific shopping malls to increase their purchase satisfaction and the possibility of buying again.

(3) Membership system: We will establish a membership system and establish a points system for consumers who buy Dahongpao tea in our store. When the points accumulate to a certain extent, you can exchange gifts or get discounts.

5. Cooperation strategy: We will establish cooperative relations with major hotels, cafes and shopping malls. Cooperation projects include providing tea and tea sets, promoting brands and holding tasting activities.

6. Summary: Our promotion strategy aims to provide all-round brand promotion and promotion services, accelerate the competitiveness of "Wuyishan Dahongpao" brand in the tea market, expand market share and achieve sustainable development by improving brand awareness and marketing efficiency.