How to write the name and title of Taobao Express Promotion Plan

1. The function of the plan name is to classify the promoted products so that you can quickly find the promoted products, and also set the time and region for similar products. If the promoted products are If it's not a lot, the name of the plan doesn't matter.

2. Taobao Express product title: The selling point is clear, concise and direct, and the advantages of the product can be known at a glance! The advertising title is the most eye-catching text part, and buyers mainly understand the selling point of the product through the title, so the title should Simple and direct, with clear selling points, buyers can quickly understand the characteristics of the product even if they scan it.

The selling points of the product that you can refer to include: the characteristics of the product itself, price advantage, quality or brand guarantee, promotional discount information, etc.

Extended information:

1. The concept of through trains must be corrected.

The through train is actually an advertising space display, and you spend money to buy this advertising space. It doesn't mean that you can have business just by driving a car. Whether you have a business or not is determined by many factors. The through train is just a fuse that leads to the store. Many novices have such a misunderstanding, thinking that business will come when they drive. I hope this wrong view can be corrected.

2. Don’t take all the treasures on the through train.

I think through trains are expensive. Indeed, if you don’t control them well and crash, the repair costs will be very expensive. Then you need to find the most advantageous products in the store or the most advantageous products in the industry to promote. So how to choose a baby with advantages, you can consider the following points: Price advantage.

Product supply advantages, local specialty advantages, profit advantages, etc. Don't get all the products on the through train, because products without advantages will only burn your money and not bring you any money.

3. All keywords must be on the through train

The through train is actually spending money to rank keywords, press the bid, and then the customer clicks to deduct the fee. For new buyers, it is important to avoid using high-volume keywords and use more long-tail keywords and words with conversion rates.