Fujian Putian keeps pace with the times, expands the market, and makes Putian gem and jewelry industry bigger and stronger.

Ruan Jun, Vice Mayor of Putian Municipal People's Government

Putian is located in the southeast coast of Fujian, facing Taiwan Province Province across the sea, and is an important part of building the prosperity belt on the west side of the Taiwan Strait. Putian, with a land area of 4,200 square kilometers and a population of 3.02 million, is the political, economic and cultural center of central Fujian, and is known as "a famous literary country" and "Zou Lu by the sea". As a famous hometown of overseas Chinese in China, there are more than 600,000 overseas Chinese in Putian, and overseas talents come forth in large numbers. At present, there are more than 3,000 professionals with senior titles above professors in China, including1person, academician of China Academy of Sciences and China Academy of Engineering. Putian is rich in tourism resources, among which Meizhou Island National Tourism Resort is a resort for pilgrimage to Mazu. Since the founding of the city, Putian has successively won the titles of "hometown of track and field", "city of basketball", "hometown of opera", "hometown of painting", "capital of Chinese classical furniture" and provincial historical and cultural city. The long history and profound cultural background have laid a solid foundation for the development of Putian jewelry industry.

First, the development status of Putian jewelry and jade industry

Putian jewelry and jade jewelry processing industry has a long history, profound skills, many varieties, complete categories, distinctive national style and strong local characteristics, and enjoys a high reputation at home and abroad. It is an important part of Putian arts and crafts culture. Especially in recent years, Putian's jewelry and jade jewelry industry has developed with each passing day. Its industrial position is outstanding, its regional characteristics are remarkable, leading enterprises are formed, and industrial clusters are constantly emerging, which makes the same industry in the country sit up and take notice.

Huang Xiaojing, governor of Fujian Province, accompanied by Yuan Jingui, secretary of Putian Municipal Party Committee, and Zhang Guosheng, mayor, visited the master plan model of Putian Arts and Crafts City in China.

(A) the scale of the industry continues to grow, and the industrial agglomeration effect is outstanding.

Putian is a famous jewelry and jade processing base in China, among which gold, silver, jewelry and jade processing are famous all over the country. One is gold and silver jewelry. Putian has nearly 80% jewelers in China, and there are more than 300 gold, platinum, mold and jade processing enterprises in Beigaochengtou gold market in Licheng District, with 6,543,800 employees. The products involve necklaces, rings, traditional folk ornaments, etc. The annual transaction volume exceeds 4 billion yuan, and it has become a well-known gold jewelry market in Fujian Province. There are more than 700 processing enterprises such as silver ornaments, precious stones, molds and jade articles in Dongqiao Shangtang, with 25,000 employees. It is a diversified and multifunctional silver jewelry market integrating jewelry design, development, production and wholesale, with an annual transaction volume of over 3 billion yuan. There are more than 5,000 technicians and more than 50 large-scale enterprises in the crystal gem processing base, with an annual output of about 10 ton. Become the rear processing base of Guangzhou Crystal Market and Wuzhou Gem Market. The second is jade processing. Although Putian does not produce jade, the history of jade processing can be traced back to the late Qing Dynasty. From the end of the 20th century, some artists in Putian began to apply carving art to jade processing, and the jade products they created were ingenious and novel. A large number of jade carving craftsmen have been cultivated, and many products have been awarded "Tiangong Award" excellent works in China. In the mid-1990s, many artists went to Guangdong Sihui to develop, which expanded the industry and formed a street in Putian-sihui jade. The annual output value is more than 600 million yuan, and the production and sales account for about 60% of the local industry. According to statistics, there are 65,438+10,000 jewelry and jade enterprises in Putian, with more than 65,438+200,000 employees and assets of 2.6 billion yuan, including 3 national master craftsmen, more than 50 provincial master craftsmen, more than 200 craftsmen and more than 5,000 technical business backbones. The number of enterprises, product output and market share have a decisive influence in the whole country. Products are sold to more than ten countries and regions such as Southeast Asia, Japan, Singapore, Hong Kong, Macao and Taiwan, as well as major domestic cities and tourist attractions.

Huang Xiaojing, Governor of Fujian Province, accompanied by relevant leaders, visited the jade carving exhibition area of the Art Fair.

(B) the regional economic characteristics are obvious, leading enterprises form a scale.

For a long time, the jewelry industry has played an important role in promoting Putian's economic development. In 2006, the output value of Putian jewelry industry was 9.8 billion yuan, accounting for 20% of the output value of industrial enterprises above designated size, and it became one of the pillar industries of economic development. Putian jewelry and jade industry not only contributed to the local economy, but also solved the employment, entrepreneurship and life outlet problems of many laid-off workers, unemployed youth and social surplus labor, and played an irreplaceable role in building a harmonious society and stabilizing society.

The development of jewelry and jade jewelry industry can not be separated from the support of leading enterprises. To this end, Putian jewelry industry has made great efforts. For example, Putian Huachang Jewelry Co., Ltd. was founded by the original gold digger and developed into a leading enterprise in the jewelry industry in Fujian Province and a national key enterprise. It owns four factories, namely, Sujin Factory, Special Jewelry Factory, Emerald Gold Pendant Factory and Mosaic Factory, with more than 400 employees. Putian Jinwei Jewelry Company and Jinjiali Jewelry Company have also developed from selling gold molds into modern professional jewelry enterprises integrating development, production, processing, wholesale and retail. The successful development of these jewelry enterprises is the epitome of Putian jewelry industry from small to large, from extensive processing to intensive management and specialized production. This is mainly due to the following aspects: First, the government's support and support for the jewelry industry. As early as the 1990s, the municipal party committee and the municipal government discovered the development advantages of Putian jewelry industry, called "gold diggers" from all over the country to hold a forum, and introduced some preferential policies to encourage them to start businesses and take the road of modern jewelry enterprise development. The second is the entrepreneurial spirit of Putian jewelers. Since the reform and opening up, Putian jewelry and jade industry has ushered in new development opportunities. Many people got rid of the traditional concept of family workshops, boldly explored and innovated, attracted private capital, gathered technical strength, and successively embarked on the road of establishing enterprises to promote the rapid development of Putian jewelry and jade industry. The types of jewelry have expanded to gold, platinum, cat's eye, zircon, silver ornaments, jade ornaments, pendants, bracelets and so on. , forming a design, processing, production and sales. The third is to adhere to the strategic policy of "winning by quality". Putian jewelry enterprises attach great importance to product quality foundation. Many jewelry enterprises have introduced advanced processing production lines at home and abroad; Passed ISO900 1:2000 quality management system certification and ISO 1400 1:2004 environmental management system certification; Establish rigorous testing institutions and perfect measurement system, so that jewelry products have always been favored by our customers. Fourth, pay attention to technological innovation and product innovation. Putian jewelry enterprises are good at absorbing the excellent connotation of Chinese culture, learning from the advanced concepts of Europe, America, Japan and South Korea, breaking through the conventional design methods and creating fine jewelry. In recent years, thousands of gold inlaid jewelry, jade inlaid gold and other products are innovative products, all of which are the first in China. Their innovation fills a gap in the jewelry industry, and their performance and technical level are at the leading level in China. The fifth is the nationwide marketing network. Many jewelry enterprises have direct stores, franchise stores and agents all over the country. Establish a perfect sales service system, put service in a prominent position in brand building, establish a complete set of perfect service system, and comprehensively improve the service level before, during and after sales.

Wang Meixiang, Vice Governor of Fujian Province, accompanied by relevant leaders, visited the jade carving exhibition area of ICIF.

Zhang Guosheng, Mayor of Putian City, delivered a speech at the opening ceremony of the first Putian Jewelry and Jade Expo in 2007.

(3) Pay attention to personnel training and form a characteristic industrial culture.

In the long-term development, Putian jewelry and jade industry has formed its own unique tradition of artisans taking babies and apprentices. Generally speaking, famous artists will take their children and apprentices to study art, and teach them skills directly through words and deeds, so that traditional crafts can be passed on. With the development of market economy, some famous masters began to set up studios, carry out mentoring activities, and train young apprentices through multiple channels, thus reserving a large number of talents for the jewelry and jade industry. In recent years, many companies have adopted a combination of internal training and external recruitment to recruit talents, established a strict training system, formulated an annual training plan, regularly carried out various skills training internally, and sent outstanding employees abroad to participate in relevant training, further study and exchanges. By continuously introducing talents in production, R&D, design, management, marketing and international expansion, we will provide human resources guarantee for the implementation of famous brand strategy and the sustainable development of enterprises. In addition, Putian government has also played a lot of irreplaceable roles in personnel training in the jewelry and jade industry. City Arts and Crafts Association, Gold and Silver Jewelry Chamber of Commerce, Jade Chamber of Commerce have established cooperative relations with institutions of higher learning such as Meizhou Bay Vocational College and Fuzhou University Arts and Crafts College, and selected some students with real talents and professional counterparts to recommend them to work in jewelry and jade enterprises, so as to input new technical strength for enterprises; Encourage technicians to innovate boldly, attach importance to the role of scientific and technological personnel, reward those who have made outstanding achievements, and promote the development and prosperity of Putian jewelry and jade; Trade associations have long implemented a system of cultural and technical training and technical qualification training for all staff.

In 2007, Shi, secretary of Putian Municipal Party Committee and deputy secretary general of China Jewelry and Jade Industry Association, visited the first Putian Jewelry and Jade Expo.

Putian jewelry and jade industry has gradually established and formed its own unique industrial culture in the long-term historical accumulation. Since the Tang and Song Dynasties, Putian's jewelry and jade have been integrated with history and culture, especially influenced by "famous literary country" and "Mazu culture". It has a long-standing reputation in history, and a large number of products have flowed into all parts of the world, which has played a positive role in promoting and exchanging local culture and art. Putian jewelry and jade industry has also been promoted by holding exhibitions abroad, exporting products, inviting foreign businessmen to visit, spreading by news media, holding academic lectures and publishing special collections. Nowadays, Putian jewelry and jade industry culture has become a kind of social consciousness and has been included in the key industrial projects supported by the municipal government.

Second, the industry-related background

The long history of this industry.

Putian jewelry and jade jewelry processing industry has a long history and originated from the carving industry. As early as the Tang Dynasty, Putian's sculpture industry was quite developed, and Putian's sculpture "Pingquan Hangover Name" in the Tang Dynasty was famous far and wide. When Dongyan Temple was built in the Song Dynasty, 37 stone lions were embossed on the tower foundation, which were different in shape and lifelike, and became a classic of Putian sculpture art; The Buddhist scriptures and literary works translated by Putian sculptors in the Yuan Dynasty were praised by the world. Since the Yuan Dynasty, the sculpture in Putian has developed from architectural literature to decoration and appreciation of handicrafts. Many sculptors, with apprentices and apprentices, set up studios and engaged in the craft processing industry. With the changes of the times, Putian's traditional wood carving, stone carving, copper carving, tooth carving, lacquer ware and other related craft industries have gradually formed, and the processing of gold and silver wares, jewelry and jade articles has also derived from this.

After the founding of New China, Putian jewelry industry once fell into a trough. Even so, Putian artists still inherit the tradition, bring forth the old and bring forth the new, and continue to promote the development of jewelry processing technology. After the Third Plenary Session of the Eleventh Central Committee of the Communist Party of China, Putian jewelry and jade jewelry industry has adapted to the needs of domestic and foreign markets and tourism development, constantly reformed and innovated, improved efficiency, increased varieties of colors, ensured product quality and expanded industrial scale, and finally ushered in the spring of jewelry and jade jewelry industry. All this is due to the "gold digger" crossing the line! The development history of "gold digger" is the epitome of the development of Putian jewelry industry after the reform and opening up, and it is also the epic struggle history of Putian "outsiders". They crisscrossed the north and south, walked the streets and lanes, constantly absorbed different cultures from different places, constantly improved their technology and technology, and their processing styles were rich and colorful. Many skilled craftsmen have superb skills. These sons were handed down from generation to generation and became pioneers of modern Putian jewelry industry.

Broad market prospect

Putian is the hometown of Mazu, and Meizhou Island, a national tourist resort, is the birthplace of Mazu culture admired all over the world. It has a strong influence on compatriots in Taiwan Province Province, and is a bridge and link for economic and trade cooperation, cultural exchanges and personnel exchanges between Fujian and Taiwan. Every year, millions of pilgrims from home and abroad come to Pupu to make a pilgrimage to Mazu. In addition, there are more than 600,000 overseas Chinese in Putian, and countless people come back to visit relatives every year. With the improvement of economy and social stability, Putian's tourism industry will continue to grow, which provides internal market space for the development of jewelry and jade industry.

Putian people have been famous for their diligence and hard work since ancient times, which determines their courage to fight in the business world. At present, there are about 654.38+500 thousand Putian people engaged in jewelry and jade business in China. Every town in China has Putian people engaged in jewelry and jade business. "Where there is well water, there are Putian people." The jewelry and jade sales network all over the country provides a broad external market environment for the development of Putian jewelry and jade industry.

(3) Excellent spirit of pursuing business.

Putian, which is dominated by local accent, has not been melted in the long history of thousands of years, but has stubbornly multiplied and developed in a narrow area with a large population and little land and relatively poor resources. With their hard-working wisdom and hard-working ability, Putian people have formed two famous groups, one is the Pushi group with poor families and educated children, and the other is the Pushang group with "no wealth, no town". At present, among the 600,000-700,000 overseas Chinese in Putian, Chinese businessmen are the main component. Hong Kong, Macao and Putian compatriots are basically businessmen. There are hundreds of thousands of people engaged in business activities throughout the country, including no less than 6,543,800 households engaged in business. Where there are people, there are footprints on Pushang. Pushang can be known for his shrewdness, and Pushang spirit is a key factor.

The leaders of five leading groups in Putian, China Jewelry and Jade Industry Association and Fujian Gemstone Association cut the ribbon for the opening of the first Putian Jewelry and Jade Expo in 2007.

So, what is the spirit of Pu Shang? At the first World Pushang Conference, Yuan, secretary of Putian Municipal Party Committee, summed it up in three sentences: Braving the world and aiming at the four directions; Diligence and self-improvement; Love your ancestors, love your hometown and serve the mulberry. This refined generalization is appropriate and worthy of the name. It is precisely because of a group of entrepreneurs who dare to fight and fight that the private economy outside our city is very developed. Nowadays, when foreigners come to Putian, in addition to lamenting the fast pace of life and many bosses, they are often infected by the fighting spirit of Putian people. It can be said that the development of Putian jewelry industry today is inseparable from the spirit of businessmen.

Third, the development planning and supporting policies of government departments.

In view of the present situation of the jewelry and jade jewelry industry in Putian, combined with the related background of Putian, the Putian Municipal Party Committee and the Municipal Government put forward specific plans and support policies for developing the jewelry and jade jewelry industry and building a characteristic industrial base for jewelry and jade jewelry.

(A) the guiding ideology of planning

Adhere to the overall situation of social development with Scientific Outlook on Development, and strive to cultivate arts and crafts industry. Make full use of Putian's rich resources and brand advantages, speed up the construction of arts and crafts city, plan and optimize the spatial layout from a high starting point, guide the existing scattered arts and crafts enterprises or family workshops in the city to make overall planning and concentration, return foreign capital and technology in the craft industry, and make Putian's gem and jewelry industry bigger, stronger and more refined.

(2) Development planning

In order to support, cultivate and expand Putian traditional craft industry, give full play to the advantages of Putian traditional gem jewelry production, processing and distribution, attract overseas capital and technology to return, and provide a high-quality development platform for national gem jewelry entrepreneurs, Putian Municipal Party Committee and Municipal Government built China Putian Craft City, the largest handicraft market in Fujian Province, in the golden export area of Fuzhou-Xiamen Expressway, and gathered jade carving, gold and silver jewelry and other industries in the form of exhibitions. And by providing environmental protection and guiding the integration of resources, we will strive to become bigger and stronger, and finally form a large handicraft market and a tourist, sightseeing and leisure shopping center based in Putian, radiating the whole country and facing the world.

The first phase of Arts and Crafts City covers an area of 460 mu with a total investment of 624.8 million yuan. The total construction area is 470,000 square meters. It consists of exhibition center, exhibition area and public service facilities. Among them, the exhibition center has a construction area of 27,000 square meters; The construction area of the exhibition area is 307,000 square meters, and the construction area of public service facilities is 6.5438+0.4 million square meters. The whole design has reasonable layout, complete functions, perfect facilities and elegant style. It is expected that the whole project will be completed and put into use by the end of 2007. After the completion of the project, there are 200,000 square meters of commercial shops, which can accommodate more than 1 1,000 enterprises, including more than 300 shops in jade carving area and gold and silver jewelry area. The exhibition center project was completed on August 25th, 2006. From1October 30th to1October 3rd, 2006, "The First China (Putian) Strait Crafts Expo" was successfully held in the Convention and Exhibition Center. The number of visitors reached 6.5438+0.4 million, and the transaction volume was nearly 100 million yuan, which aroused strong repercussions in the society and arts and crafts circles. The second art fair is sponsored by Fujian Provincial People's Government and will be held in the Exhibition Center of Arts and Crafts City from1October 27th to1October 30th, 2007. At that time, in addition to the large-scale exhibition of gold, silver, jewelry and jade handicrafts, the awarding ceremony of the "Hometown of Silver Jewelry in China", the summit forum on the exchange and development of jewelry and jade handicrafts, and the auction of artworks will also be held. Here, we warmly welcome the leaders of China Baoxie, friends from various jewelry bases and jewelry and jade circles to visit Putian for guidance.

Shi, secretary and mayor of Putian Municipal Committee, deputy secretary-general of China Jewelry and Jade Jewelry Industry Association, and Wang Naizhu, secretary-general of Fujian Gemstone Jewelry Association attended the Putian Jewelry Seminar.

Government support policy

In order to better build the jewelry and jade jewelry industry base, Putian proposed to bring the jewelry and jade jewelry industry into the arts and crafts industry for key support and formulate relevant support policies: First, cultivate and support the arts and crafts industry. The municipal government has formulated document Pu [2002] No.24 "Opinions on Accelerating the Development of Arts and Crafts Industry", which gives the arts and crafts industry preferential treatment in terms of funds, taxes and fees. At the same time, the construction of arts and crafts base is also included in Putian's 11th Five-Year Plan. The second is to comprehensively improve the ability of industrial agglomeration. Accelerate industrial agglomeration, integration and upgrading, cultivate jewelry and jade industrial clusters and advantageous backbone enterprises, extend the industrial chain and improve industrial competitiveness. The third is to enhance the independent innovation ability of enterprises. Accelerate the transformation of scientific and technological achievements, improve the system design, research and development and manufacturing capabilities of major technical equipment, and improve the technical content of the jewelry and jade industry. The fourth is to promote informationization to drive industrialization. Establish Putian Jewelry and Jade Jewelry Information Center, focusing on improving the application level of enterprise information from the aspects of production process, enterprise management and circulation field. Fifth, vigorously implement the brand-driven strategy. The key products of jewelry and jade industry, products with market potential, especially products with core competitiveness and independent intellectual property rights, will be included in the key implementation plan for brand creation, and the "brand cultivation project" will be implemented to encourage enterprises to create brands, compete for brand names and produce more brand-name products. Sixth, give full play to the role of trade associations. Focus on key industrial clusters, develop and cultivate jewelry and jade industry associations, promote the agglomeration of superior resources, industries and enterprises, improve the supporting capacity of industries, form industry association groups that are conducive to industrial upgrading and conform to international practices, and actively attract national industry associations to settle in.

Putian Arts and Crafts City Real Scene Map

Fourth, the existing problems and suggestions

Although Putian jewelry and jade jewelry industry has made some achievements, there is still a certain gap compared with the first-class jewelry and jade jewelry base in China. For example, the scale of the enterprise is too small; There are fewer well-known brands; Lack of talent and technology and so on. With the increase of government support and the construction of characteristic industrial bases, these problems will be solved soon.

Finally, I hope that Bao Zhong Sheikh and other national jewelry bases will give guidance and suggestions on the construction and development of Putian jewelry and jade jewelry characteristic industrial base; Welcome the leaders of Zhongbao Association and jewelry bases to visit Putian Arts and Crafts City for guidance.

Aerial view of Putian Arts and Crafts City