Matters needing attention in book typesetting design

Matters needing attention in book typesetting design

(a) cover, back cover, spine, mouth design?

1, cover design

(1) What are the three elements of cover design? There are three main factors in the design of book cover: book title, author's name and publishing house. ? Generally speaking, the title of the book is located in the middle of the cover, and the font is the largest. If there is a subtitle, it must follow the main title, and the font is generally smaller than the main title 1~2. ? If the title is vertical, the binding direction is from left to right, and the title is usually arranged in the upper left corner, near the spine. The binding direction is from right to left and vice versa. ? For books with small author names and horizontal titles, the author name should be placed at the lower right of the title or in the middle below the title. The font size of the author's name should be smaller than the main title and subtitle. ? There is usually a social symbol in front of the name of a publishing house. The name of the publishing house is located at the middle bottom of the book, more than 0.5cm away from the finished product line at the bottom of the cover. The font size of the name of a publishing house is usually stipulated by the publishing house. If there is no specific regulation, it should be adjusted reasonably according to the size of the book layout.

(2) The level and bleeding of the cover graphic? The main elements of the cover are the above three items, and at the same time, we must pay attention to the harmonious relationship between pictures and words, that is, in addition to the above words, the propaganda words should be avoided to be too large, so as not to usurp the host's role. The cover is mainly concise and lively. Try to use clear-cut pictures on the pictures and use less effect treatment. ? Pay attention to the bleeding line on the front cover and the back cover, and keep a distance of 3 mm from the finished product line.

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2. Back cover design?

(1) What are the three elements of the back cover design? There are three elements in the back cover design of books: barcode, pricing and editing name. ? Barcode and pricing are related. Above the bar code is the international book standard number, or ISBN for short. Immediately below is the barcode derived from the book number. The barcode * * * has 65,438+03 digits, and the color must be black. Barcode fonts are usually thin and bold, but this is rare. Directly below the bar code is the pricing, which must be reserved with two decimal places and finally marked with? Yuan? End. If it is a series of books, the number of books must be indicated after the pricing. Pricing text must be black, the same size as or close to the barcode font. The bottom of the price is more than 0.5 cm away from the finished product line. ? For books arranged horizontally, put the names of editors, chief editors or cover designers in the upper left corner of the back cover, and the distance between the upper end and the left end is more than 0.5 cm from the finished product line.

(2) The level of graphic and text on the cover? The back cover usually contains pictures and words related to the cover for publicity. The text should have a sense of hierarchy and the font should change with the content.

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3. Spine design?

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The spine design of books has three elements: the title, the author's name and the publishing house. ? The font size order of the above three is: title, author name? Name of publishing house. All three should be in the middle of the spine. Series of books, then these three items should be aligned, especially the first letter at the top.

② the thickness of the spine

The thickness of the spine is adjusted according to the number of pages and the thickness of the paper used in the inner page. The usual formula is:?

1. (No.P? 2)? 0.00 1346 ? Gram paper = spine? P number: refers to the total number of pages of the same paper, usually 2P for an A4 paper. The design company calculates the P number according to 2 10mm×285mm, that is, the variance is 16. ?

No matter how wide the book is, when calculating the spine, the p number is the number of pages of the same paper. If there are different papers, calculate the thickness of other papers and finally add them up to get the total thickness of the book.

B. (No.P? 2)? Thickness of the paper used in the inner page = spine?

The thickness of the paper used in the inner page is usually called128g,157g, etc.

? 0. 135？ G/100? Number of pages = spine thickness? Is this formula suitable for low gram weight (below 128g)? If you want to calculate the spine accurately, you can use the paper thickness x the number of pages to calculate the spine of the printing house. 0. 135 ? G? 100 ? Number of pages (especially: pages are not yards) = spine thickness (MM)? Supplement: Gram is the weight of paper, such as 128g copper plate, 157g copper plate and 60g offset printing plate, where the number is gram! ! ! ?

4. Mouth design?

(1) is designed for necking. Necking back and forth? The necking of books is divided into front necking and back necking. The buckle varies according to the format of the book. 16 book binding length is usually about 8 cm, 32 book binding length is 4 cm, 64 book binding length is basically not, if any, it is 2 cm. ? The author profile or book profile is usually placed in front of the mouth. The cover and name of related books are placed at the back, and the names of book planning institutions, editors, chief editors and cover designs are placed at the bottom. What was originally placed in the upper left corner of the back cover has now moved here.

(2) Layout design and typesetting?

1, version heart?

What are the requirements for (1) version center setting? The setting of the version center is related to the content of the book and the number of page numbers (or printed pages). When setting the version center, we must consider the content, and the version center of the series of books should be consistent. ? When designing the core, we must first think clearly that the design, size and position of the header and footer can't be set blindly and arbitrarily, which will eventually lead to a very uncoordinated phenomenon.

2 typesetting requirements? First of all, since the version center is set, all the text and picture contents must be placed in the version center and cannot overflow.

Get out. Secondly, at the end of each chapter, when another chapter begins, you must change pages. All chapter names must be in the same location. The starting position of each chapter must be consistent. The title page design of each series of books is consistent, the catalog style is consistent with the font and font size, the header and footer positions are consistent with the font size, and the line spacing, kerning, paragraph front and back, font and font size are consistent.

2. Is it bleeding?

The bleeding line on the inner page is 3 mm from the finished product line. ?

3. Headers and footers

? Location, font, size, etc. All chapters must be consistent. According to the central position of the book, two points must be considered when designing: first, it is different from the text and plays the role of beautifying the inside pages of the spine; The second is to play an indexing role, which is convenient for readers to search and read. The overall design idea is that the top blank is better than the bottom blank. At the same time, we must pay attention to the distance from the finished product line, and leave more than 0.5cm. 4。 Page number? Page numbers are usually located after headers and footers, but they are also designed separately. Page numbers should be uniform in size, which should be conspicuous, easy to search and beautiful. Pay special attention to the choice of font and size, especially don't skip the page. ?

(3) The design of posters, leaflets and other promotional materials?

1, general idea

? Before the overall conception, we must be clear about the concept, know what to design and what propaganda purpose we want to achieve through this poster and publicity page. According to the content analysis, how to locate our readers, whether they are ordinary readers, distributors or wholesalers. , and clarify the design concept, we must start the overall idea, what materials to use and what content to discard. The position of each design element should be determined before design. ?

2, determine the primary and secondary

? The purpose of determining the priority is to better highlight the theme (or theme) and fully reflect the key content, core views and main values of the poster or publicity page. If the priority is set, the design elements can be defined more clearly at design time.

3. Is the layout reasonable?

Reasonable layout needs designers to conceive according to the content. Don't fill in the blanks completely, pay more attention to rendering the atmosphere, create the atmosphere and highlight the main idea. Let the words and pictures blend together and further conceive the layout according to the purpose to be achieved.

4. Size carrier?

Determine the carrier and size according to the content to be expressed. Posters are divided into folio, 4-fold and 8-fold. , different sizes. There are 30% discount and 50% discount, and the format is different. If it is Yi Labao and X-frame, the size is 0.8? 1.8、0.8? 2.0 The two specifications are different in different production units, please ask clearly before production.

? 5. What is the verification content?

Before making, we need to ask the purpose of this design clearly, so as to set the resolution and size reasonably. Before the design is completed, it is necessary to carefully check the contents of the design to see if there are any omissions. In addition, when designing, we should consult other people's opinions and design from the perspective of an ordinary viewer, so that they can feel whether what they design can attract each other. Then check the content carefully to make sure there is nothing missing.

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