Marketing planning scheme

6 pieces of template compilation of excellent marketing planning scheme

In order to ensure that things or work can be carried out correctly, it is usually required to make a plan in advance, which refers to the planning documents made for an action. How to make a plan? The following are 6 marketing planning schemes that I have compiled for you. Welcome to share.

marketing planning scheme 1

wechat is booming now, and both individuals and enterprises are involved in this field, with different qualities. What should different industries do? As housing prices continue to rise, control measures seem to be put into water, and the topic of real estate is once again on the cusp.

As we all know, real estate is one of the most popular industries in the advertising industry, and the annual investment in advertising can be described as sky-high prices, such as outdoor advertising, TV advertising, newspaper advertising and so on. With the development of new media and the advent of the era of mobile Internet, real estate tycoons are gradually dissatisfied with the promotion of traditional advertising media and begin to set their sights on the mobile Internet, especially WeChat ...

What is WeChat? Wechat is QQ on mobile phone, a peer-to-peer private synchronous instant chat tool! So, how should I use it? XXX solution experts should make the following suggestions for the real estate industry:

First, WeChat is the best medium.

wechat is a part of the media, but it should be the most important part. Wechat opens the door to the mobile Internet. Any function can be realized on Wechat. You can do without other media, but you can't do without WeChat QR code. The crowd ratio of the audience is not only the WeChat crowd, but it can be attached to the WeChat public QR code through other forms of advertising to conduct unified customer management on the WeChat public platform. Compared with other media (Internet, portal, paper media, etc.), the investment in WeChat is lower.

second, you can use all offline media to push public accounts to attract followers.

add a QR code to a real estate advertising poster, which should not only describe the function of the QR code clearly, but also place it conspicuously. On websites, outdoor advertisements, posters and TV advertisements, it is necessary to evaluate the effect in a planned way. It is understandable that people generally hold the attitude of testing water, but such a lack of planning and careful testing of water can only prove that the role of WeChat is very, very small in the end, but the problem is that real estate enterprises have not really developed and used it well. Choosing promotion in the most effective way is to attract customers' attention by paying attention to activities such as winning an account or participating in buying a house.

third, do a good job in content marketing.

content marketing is the best service in marketing. Remember, send useful and interesting information instead of advertisements! It is easy for customers to resent that their accounts send advertising messages every day. Instead, they share some information about house placement and little knowledge about life every day, and it is easy for customers to have a good impression. Advertising should be appropriately sent, that is, it will not ignore the function of the account, and it will also generate dependence and continue to pay attention to it, paving the way for subsequent marketing activities. Serve your customers well, and then further carry out marketing activities and catch big fish in the long run.

fourth, carry out marketing activities.

but for your potential customers, if you don't take the initiative to attack, it feels like you don't eat the meat in your mouth.

The real estate industry is different from other industries. The projects that customers can consume immediately have a relatively long period. But the marketing activities aimed at customers can not be ignored. Weixinhai cloud platform is a real estate industry template for real estate production, with cool template style and perfect functional services (including real estate display, booking house viewing, marketing activities, membership cards, etc.). Strong operation team conducts in-depth analysis for different industries, and customer satisfaction is 1%.

customers can choose more than a dozen stunning backstage templates to build a mobile portal on wechat. through this mobile portal, they can display the details of the whole real estate project and the traffic, environment and convenience facilities around the real estate in an all-round way, check the floor plan of the real estate on the mobile phone, and make an online reservation for free viewing.

Secondly, based on the remote geographical location of many buildings, one-click navigation and one-click telephone dialing functions are developed, which saves the tedious procedures for customers to record their addresses and telephone numbers. At the same time, the team of Weixinhai has developed the online consultation function, so customers can directly consult online in the WeChat window and sales customer service, which is very convenient and humanized. Marketing plan 2

Activity background:

With the rapid development of the network, changes are taking place every day around us, and we are giving more and more surprises to our amazement. In recent years, more and more websites have entered people's lives, providing more convenience for people's life and work. Xx network, which can serve as a bridge between merchants and people, can better serve merchants and bring benefits to people. Therefore, it is more necessary for xx. com to penetrate its own brand into the hearts of the people and form a strong brand effect, so that the people and businesses can benefit each other and win.

first, the purpose of the activity

to promote the brand of xx network to Harbin, so that people can know more about xx network and exchange or discount it online and offline. Then it will be mapped to the whole city of Harbin, and its popularity will be improved throughout the city.

II. Name of the event

Brand promotion of National xx Network and special merchants

III. Time of the event

Oct. 1, xx-Oct. 3, XX (subject to changes, such as venue restrictions)

IV. Venue of the event

cade square (Ed Store)

V. Organizer <

VI. Main target

Mainly aimed at consumers with xx cards.

VII. Form of activity

The physical goods are displayed and exchanged at the event site, and the relevant responsible personnel of the company will display the products and explain the functions of xx network, distribute exhibition brochures on site, post posters and Yi Labao before and after, and make relevant opinions and feedback.

VIII. Division of activities

Before the activity: 1. The marketing department talks about related title businesses. 2。 One week before the event, the marketing department organized the distribution of leaflets to ensure the timeliness of publicity. A certain expression is required to introduce the approximate time and content of the activity. The distribution location is near each cooperative merchant, with the purpose of allowing consumers to get more xx cards. 3。 Publish relevant publicity information in major forums, post bars and WeChat. 4。 The organizer will contact the venue, venue equipment, purchase products, arrange the venue, and prepare the opinion survey feedback form. 5。 Anticipate the possible problems in the activity, and make preparations and solutions.

active: 1. The staff cooperated with the arrangement of the venue, including setting up tents, tables and chairs, placing products, debugging the audio microphone, and preparing exhibition books and related forms and documents. 2。 The personnel who distribute the exhibition book should explain the related functions of xx net in detail, which is to make consumers know, understand and agree with the value of xx net mode, organize personnel to maintain the order of field personnel, record the variety and quantity of products exchanged, exchange information, opinion survey feedback, recycling and other face value xx cards, and make a timely inventory of the remaining products.

after the activity: 1. The marketing department is responsible for cleaning up the site sanitation and recycling the working tools. 2。 Count the variety and quantity of products exchanged, exchange information, opinion survey feedback, recycling and other face value xx cards, and count the remaining products. 3。 Organize the feedback of opinion survey, and summarize, analyze and solve the opinions.

IX. Cost accounting

Site cost: X meters, xx yuan, xx yuan, xx card replacement at the main entrance of the shopping mall (actual cost: xx yuan)-I have to marvel at this boss's thinking, and he is really superior!

equipment: four-corner shelves, tables and chairs, Xx yuan audio, etc. xx yuan

MC: xxx yuan

Dispatcher xx yuan pre-event publicity salary xx yuan

Poster flyer album xx yuan

Redemption product list: marketing plan article 3

1. Event theme:

Tmall home improvement e station Golden Autumn National Day benefits

2. Activity time:

Oct. 1, 2xx-Oct. 3, 2xx

III. Purpose of the activity:

In a short period of time, the advantages of our Tmall home improvement e-station platform will be known through various media, so that we can emerge in the promotion with other home improvement companies and attract people to come to our company for inquiries and finally sign the bill.

IV. Activity content:

1. Pay the deposit in advance, and 5 yuan will be returned to 1, yuan

During the activity period from October 1st, 2xx to October 3th, 2xx, all the owners who paid the decoration deposit in advance in our company can enjoy returning to 1 yuan from 5 yuan.

the returned cash can directly offset the project payment.

2. Decorate on National Day, and send an upgrade set of construction materials

During the activities from October 1st, 2xx to October 7th, 2xx, all the owners who are confirmed to decorate in our company, the top 1 customers who decorate can enjoy the whole line upgrade of construction packages and auxiliary materials and the gift certificate of main materials of RMB2xx, and 1 -2 customers can enjoy the gift certificate of main materials worth RMB2xx. Give small household appliances again

During the activities from October 1st, 2xx to October 3th, 2xx, all owners who decorate in our company:

Give a set of brand water purification system for over 8, yuan-less than 1, yuan

Give a 42-inch brand TV set for over 1, yuan-less than 12, yuan. Marketing plan 4

The customers of this hotel are mainly middle and upper-class people and government functionaries, but many of them are private consumers, which requires the hotel to take into account the personal interests of those private consumers on the basis of upgrading.

Promotion strategy

1. Put relevant green plants and publicity slogans on the left and right sides of the door to attract consumers' attention; Dress up the external environment of the hotel, which requires cleanliness and neatness. Dress up the flower beds and trees, such as banners and Caiqi Yang.

2. You can try to advertise by SMS in groups. Focus on the old customers of the original hotel, pay attention to using appropriate language and mainly introduce the latest activities of the hotel.

pricing strategy

1. Meals can basically keep their original pricing, but considering the prices of some meals related to Mid-Autumn Festival and National Day, discounts can be adopted.

2. For high-priced meals, it is suggested to combine reduction and reduction.

3. Introduce packages related to Mid-Autumn Festival and National Day. The price should not be too high, and the per capita consumption should be controlled at 6-8 yuan (excluding drinks).

marketing strategy

1. Make special packages and special dishes for Mid-Autumn Festival and National Day, which can be divided into three categories according to the actual situation, including meals for two and meals for three. The theme should reflect family reunion, and mooncakes can be given (the price does not need to be too high).

2. launch festive dishes and family reunion banquets that symbolize reunion, have blessings, reflect festive significance or have beautiful allusions, do a good job in selling dishes, publicize the culture of dishes and reflect the connotation of dishes.

3. As there is no accommodation service in this hotel for the time being, we can join hands with other large hotels mainly focusing on accommodation to introduce customers to each other, which can increase the customer base and reduce some related expenses. This part of the customers can be transported by car, and it is also recommended to recommend Mid-Autumn Festival and National Day packages to them.

4. Give some small gifts related to Mid-Autumn Festival and National Day after dinner, such as moon cakes and winter dates. If it is a family reunion dinner or an important guest, you can give a cup of water for each table.

5. The activity will be held from October 1st to October 8th.

Other related strategies

Security guards must ensure the safety of the hotel; Designate some incentive policies for waiters and related staff to arouse their enthusiasm for work (this content can be refined in the future); Put some high-grade music in the hall; The speed of serving food must be fast; The layout of the hall does not need to be too luxurious, but it should be beautiful and generous, showing the flavor of Mid-Autumn Festival and National Day.

Eleven preferential promotions for hotel catering

Every year on the eleventh, the hotel will carry out various preferential promotions to attract more guests to spend and increase the hotel turnover. How to carry out the hotel's eleventh preferential promotion activities.

the national day is approaching. in order to continue to deepen cooperation with partners (China everbright bank and industrial and commercial bank), the marketing department of XXX hotel group has specially launched a series of preferential promotions.

time of preferential activities: September 28th to October 9th

objects of preferential activities: cardholders of China Everbright Bank and Industrial and Commercial Bank of China

participating hotels: 21 member hotels of XXX Hotel Group

contents of preferential promotion activities:

cardholders of China Everbright Bank and Industrial and Commercial Bank of China can enjoy the following special benefits by calling to book and check in from September 28th to October 9th:

2) buy two and get one free, that is, give away the discount of the third night room;

3) Enjoy a 15% discount on catering consumption in the hotel's self-operated restaurant;

supplementary rules for activities:

* The room reservation is based on the price of the signed customer cooperation agreement.

* Partners will publicize the above promotional activities through internal channels in advance.

* Reservation customer service hotline: XXXXXX. The service hours are from 8: 3 am to 8: pm from Monday to Sunday. Outside this period, you can call the switchboard of each member hotel to transfer to the hotel reservation department or the front office.

* XXX Hotel has the final right to interpret the above preferential activities. Chapter 5

Children are the treasure of every family. "No one can suffer from children after suffering" is an old saying that grandparents often

talk about. "Women and children earn the most money" is a recognized fact. Especially after the continuous improvement of people's quality of life, people pay more attention to "food" and "clothes", so the children's wear market is booming, and doing children's wear business has become a generally optimistic investment choice for investors. However, the huge market space has also brought a lot of competitive pressure to children's wear enterprises. On the one hand, they have to break away from the low-level team of price competition, win the market with brands and take the road of brand development; On the other hand, everyone is taking the road of brand, and it is not easy to make their own brands stand out in the industry. Angry Frog Network concludes that there are various ways of brand promotion, and the main ways are as follows:

1. Product interconnection

The spreading power of products is often ignored by businesses. Putting the product in the hands of consumers can truly feel and make corresponding judgments on its quality, and its preference directly affects the loyalty to the brand. In the children's wear industry, products are seriously the same.