The current situation of self-media entrepreneurship among college students

The current situation of self-media entrepreneurship among college students The current situation and countermeasures of self-media entrepreneurship among college students

As the number of college graduates increases year by year, the employment situation becomes increasingly severe, and more and more college students are looking for Can't find a job that suits me. Under such social conditions, the state and government are increasingly encouraging college students to start their own businesses, providing strong support from policy to actual practice. More and more graduates are beginning to turn their attention to entrepreneurship. Operating self-media entrepreneurship is the focus of young people in this era. Many college students rely on the Internet to realize their entrepreneurial ideals. Based on the entrepreneurial practice of WeChat public accounts, this article analyzes the current situation of college students operating self-media for innovation and entrepreneurship, and puts forward effective suggestions.

According to reports, the number of college graduates nationwide reached 8.34 million in 2019, an increase of 140,000 from 2018 and a new high in the past 10 years. The employment situation of college students is very severe. In addition, current college students have distinctive personalities and have more ideas about future choices. Traditional innovation and entrepreneurship methods are difficult to meet the needs of current college students. In addition, the Fifth Plenary Session of the 18th Central Committee of the Communist Party of China clearly proposed the "Internet +" plan to vigorously promote the application and development of the Internet in social life. The WeChat public platform is characterized by its unique audience, high pertinence and timeliness, so college students can establish a WeChat public platform as a starting point for entrepreneurship. I am Qian QQ/WeChat: 3241507

01. The business operation model of WeChat public accounts

WeChat public accounts have become an indispensable part of people's lives. No matter when and where, almost everyone picks up their mobile phone to view WeChat and watch the news. Behind the vast user base of self-media, there must be huge commercial value. Since the establishment of the WeChat public platform, countless people have witnessed and gained a lot of wealth from its commercial value. Currently, the business managers of self-media There are mainly five paths:

1. 1 Traffic monetization

Opening a traffic master is currently the main profit model for public accounts. The WeChat public platform provides services to open traffic master services for public accounts with more than 500 fans. Platform operators can obtain economic benefits by applying for traffic owners and selling advertising space to advertisers, and the platform will provide operators with higher profit levels based on advertising click-through rates. Public platforms can earn considerable returns by guiding readers to click on advertising information. Currently, many WeChat platforms for sharing film and television resources, such as the "Film and Television Pedestrian Street", are adopting this approach to realize the transformation of economic benefits.

1. 2 Soft article promotion

After accumulating a certain number of fans on the WeChat public platform and reaching a certain scale, you can actively contact the company or wait for the company to come to you and ask for WeChat soft article promotion. Compared with advertisers pushed by WeChat traffic masters, advertisers that you proactively contact will provide higher revenue. This is also another main form of commercial monetization of current self-media platforms. The cost of a single advertisement for large platform owners with huge traffic has reached tens of thousands. Currently, platforms of a certain scale use this method to more or less maintain their operations.

1. 3 Refunding and tipping

In order to respect the mental exercise of the operators behind the scenes, the WeChat platform has both tipping and refinancing projects. Fans can express themselves in this way By recognizing the push content, the platform can obtain certain benefits from positive interactions with fans. There are still only a few WeChat platforms that can successfully apply this business model. WeChat owners and new knowledge education platforms with strong personalities are more likely to gain income from this business model.

1. 4 E-commerce Marketing

Use the WeChat public platform to attract traffic to your own e-commerce stores and products to facilitate successful transactions. The WeChat public platform makes up for the disadvantages of traditional e-commerce platforms , giving products a new connotation and soul, shifting from material enjoyment to spiritual consumption. Most of the platforms that adopt this commercial model are micro-course platforms, which provide course services for a fee.

I am Qian QQ/WeChat: 3241507

1. 5 Derivative peripheral products and services

The WeChat public platform can play the role of online and offline dual interaction, and operators can provide forums for a fee Income can be obtained through activities such as salons, vocational training, and offline gatherings. You can also develop peripheral products, such as simple derivatives such as school bags, water cups, and notebooks, and obtain economic benefits through fan purchases.

In addition to the five commercialization methods mentioned above, there are also some special commercialization models in the self-media market. These five methods are currently the most important and the most commercially efficient. The prerequisite for commercialization is that the platform's influence reaches a corresponding scale. For WeChat operators, improving the quality of tweets and increasing user stickiness are the top priorities for development.