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Paris gentlefolk English
Balenciaga introduction:
Balenciaga is a French luxury brand, which belongs to kering. Its products mainly include men's and women's clothing, leather goods, shoes, perfumes and accessories. 19 17, Cristobal Balenciaga founded Balenciaga, 1936 settled in Paris, and 1972 died in his hometown in the Basque country of Spain.
In 200 1 year, Kaiyun took charge of Balenciaga, which once again established Balenciaga's position as one of the most influential brands in fashion. In 200 18, Balenciaga began to cooperate with the World Food Programme (WFP). On February 20 18, 18, the World Brand Lab released the list of the top 500 world brands in 20 18, and Balenciaga ranked 397th.
In September, 20021year, Balenciaga was caught in a "racist" storm because of a pair of trousers with "West Coast" style. Some people criticize the black culture of sweatpants whose price is 1 190 dollars.
Brand identity:
Balenciaga announced the launch of a brand new logo design. The new Logo was first published on Balenciaga's official Instagram, with the text "Balenciaga's new LOGO officially launched". Compared with the original old logo, the new logo continues to be spelled in uppercase, but the font is narrower and thicker than before, supplemented by a brand-new gray as the background. The design of the new sign was inspired by traffic signs.
As a high-end luxury brand, Balenciaga's products are excellent in materials and technology. Its clothing, shoes and accessories are often made of high-grade fabrics and leather, with fine production and reliable quality. In addition, Balenciaga pays great attention to details in the production process, and every detail strives for perfection. From the use of thread to accessories, Balenciaga's attitude of paying attention to quality is reflected.
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