How do small and medium-sized enterprises in China build their own corporate culture?

In order to thoroughly implement Theory of Three Represents, conscientiously implement the people-oriented Scientific Outlook on Development, further promote the construction of corporate culture centered on the market and customers, and give full play to the positive role of corporate culture in improving factory management level, enhancing core competitiveness, and promoting factory construction and development, according to the relevant spirit of the Outline of Corporate Culture Construction of Dongfeng Motor Corporation and the actual needs of building modern factories and * * * factory enterprises with international management level and manufacturing capacity in 2004-2006,

First, to further strengthen the significance of corporate culture construction

1. Strengthening the construction of corporate culture is an important practice for the factory to implement Theory of Three Represents in the joint venture environment. Dongfeng Motor Company is a super-large state-owned enterprise, which shoulders the heavy responsibility of revitalizing China's automobile industry. As the company's specialized vehicle factory, the essence and connotation of strengthening corporate culture construction is to promote the development of factory productivity and the continuous improvement of factory spiritual civilization construction level according to the requirements of Theory of Three Represents, and ensure the early establishment of a modern heavy truck factory with international management level and manufacturing capacity.

2. Strengthening the construction of corporate culture is an inevitable requirement for the implementation of Scientific Outlook on Development. In recent years, the company has fully implemented Scientific Outlook on Development, and is actively establishing an organizational structure and workflow centered on the market and users, implementing management transformation, and striving to achieve the goal of "being the first in China and the top three in the world". The inherent requirement of corporate culture construction is to fully display the idea of people-oriented and scientific development through core values, guide employees to actively adapt to the needs of healthy, rapid and sustainable development of the factory, actively cultivate corporate culture centered on the market and users, and realize the harmonious development of the factory and employees, society and nature.

3. Advanced corporate culture is the spiritual pillar and power source for the sustainable development of enterprises. Corporate culture is the soul of an enterprise and an inexhaustible motive force to promote its development. Corporate culture construction is the cultivation of competitiveness at the strategic level. The company's international partners are world-class enterprises with strong corporate culture. In order to realize the cultural integration with partners and promote the rapid and sustainable development of enterprises, it is necessary to carry forward the excellent culture of Dongfeng. According to the requirements of the company's "Outline of Corporate Culture Construction", we must strive to enhance the core competitiveness of the factory with "cultural power", realize both strategic victory and cultural victory, and create a new situation of combining modern management with cultural management.

4. Strengthening the construction of corporate culture is a long-term and urgent task. In the new era, the company is striding towards an international large-scale joint venture. After several years of efforts, * * Factory has entered a critical period of accelerated development. In order to continue to achieve sound and rapid development, we must regard corporate culture construction as a necessary management mode for the survival and development of factories. It is necessary to adapt to the requirements of the development of the situation, consolidate the existing achievements, innovate the working mechanism, actively explore the new connotation, new characteristics and new laws of factory enterprise culture, and constantly improve the work content, forms, methods and carriers.

Two, to further strengthen the guiding ideology and overall goal of corporate culture construction

In recent years, * * Factory has actively carried out the construction of corporate culture around the central work, and has made active explorations in cultivating enterprise spirit, refining business philosophy, promoting system innovation, shaping corporate image and improving the quality of employees, and achieved remarkable results.

In order to further promote the corporate culture construction of * * * Factory and thoroughly implement the outline of corporate culture construction of Dongfeng Motor Corporation, the guiding ideology for further strengthening corporate culture construction is: take Deng Xiaoping Theory and Theory of Three Represents as the guidance, firmly establish a people-oriented Scientific Outlook on Development, and actively learn from and absorb excellent achievements of modern management and corporate culture at home and abroad on the basis of inheriting and carrying forward Dongfeng culture. With the goal of building a modern factory with international management level and manufacturing capacity, patriotism as the pursuit, honest management as the cornerstone, people-oriented management as the core, learning and innovation as the driving force, and market and users as the center, we strive to build a corporate culture that conforms to the direction of advanced socialist culture, which has distinctive characteristics of the times and the characteristics of * * * factories, promotes the healthy, rapid and sustainable development of factories, and makes new contributions to building a century-old east wind of sustainable development.

Under this guiding ideology, our overall goal of further strengthening corporate culture construction is: on the basis of consolidating the achievements of corporate culture construction in recent years, strive to initially establish a corporate culture system with the characteristics of * * * factory that meets the requirements of internationalization, conforms to the development strategy of the company and the factory, follows the law of cultural development, and embodies the fundamental interests of employees. Through the construction of corporate culture, we will further improve the management level of corporate culture, further improve the quality of employees, further enhance the corporate image, social visibility and reputation of the factory, and significantly improve the core competitiveness of the factory. Strive to achieve the harmonious unity of corporate culture and factory development strategy, factory development and employee development, and the harmonious unity of corporate culture advantage and factory competitive advantage, so as to provide practical guarantee for the reform, development and stability of the factory.

Three, to further strengthen the basic principles of corporate culture construction

1. Adhere to the principle of combining inheritance with innovation. Corporate culture is a process of cultural inheritance and continuous innovation. Inheritance is the foundation of innovation, and innovation is dialectical sublation. Only innovative culture is the culture that embodies the spirit of the times, the culture that embodies the development direction of the times, and the culture with vitality. After more than 30 years of construction and development, Dongfeng Motor Company has formed its own corporate culture, which has played an important role in the company's construction, reform and development. * * * The factory has accumulated rich experience and formed a strong cultural atmosphere through the implementation of the first three-year plan for corporate culture construction. Facing the new pattern of diversified international cooperation of the company, the new requirements of the market and users, and the new needs of the development of factories and employees, we should not only carry forward the traditional excellent culture, but also actively learn from the achievements of corporate culture construction at home and abroad, innovate in inheritance, develop in innovation, and strive to form a corporate culture that reflects both the fine traditions of heavy truck factories and the characteristics of the times and is always full of vitality.

2 adhere to the principle of combining enterprise culture construction with factory production and operation management. The rise and fall of enterprises lies in management, and the vitality of management comes from corporate culture. Corporate culture is a spiritual product summarized, generalized and refined in the process of enterprise management innovation. It exists in all aspects and the whole process of management, affecting and even controlling the management effect. Enterprise management is the foundation of enterprise culture construction and a powerful carrier and means to create excellent enterprise culture. Therefore, it is necessary to strengthen the position and role of corporate culture in factory management, give full play to the infiltration of corporate culture, promote the organic combination of corporate culture and factory development strategy, marketing and professional management, deeply integrate with management system, realize the docking of system and cultural concept, let employees take values as the guide, take system as the norm, integrate culture and management, promote the continuous improvement of factory management level, and strive to cultivate * * factory management model.

3 adhere to the principle of combining corporate culture construction with ideological and political work and spiritual civilization construction. Ideological and political work is the fine tradition and political advantage of our party, as well as that of state-owned enterprises. Enterprise culture is an effective way and an important carrier to combine ideological and political work with modern enterprise management, and it is also an important content and an effective carrier to build socialist spiritual civilization. Corporate culture has opened up a new field for ideological and political work and spiritual civilization construction in enterprises. Closely around the production and operation center, we will promote the construction and development of the factory with the joint efforts of corporate culture, ideological and political work and spiritual civilization construction.

4. Adhere to the principle of combining maintaining individuality with embodying individuality. Cultural consistency is the unity of enterprise soul and an important link of large enterprise groups. * * * As an international professional automobile factory of Dongfeng, the primary task of corporate culture construction is to practice Dongfeng culture and maintain the unity of company culture. Similarly, all subordinate units of the factory must first follow the core values of the factory, promote the sub-culture construction project in accordance with the overall planning of the factory's corporate culture construction, enhance the cohesion, centripetal force and influence of the factory, and establish the overall image of the heavy truck factory.

Fourth, cultivate the same values.

Values are people's fundamental views and evaluation criteria on whether everything is valuable or not. Employees' * * values are the code of conduct and principles that employees must follow, the action program for enterprises to live in harmony with employees, shareholders, society and nature, and the basic rules for guiding and standardizing practical activities such as * * * factory construction and development strategy, management style and product research and development direction.

1. Follow the socialist core values. The guiding ideology of Marxism, Socialism with Chinese characteristics national spirit with unity of ideals and patriotism as the core, the spirit of the times with reform and innovation as the core, and the socialist concept of honor and disgrace are the basic contents of the socialist core value system. Socialist core values are the foundation of harmonious social and cultural construction. Grasping the foundation of socialist core values, we can grasp the correct direction of cultural construction.

2. Practice the corporate culture declaration of Dongfeng Motor Corporation. The company's corporate culture declaration is:

Mission of the company-manufacturing high-quality cars, providing satisfactory services, optimizing the quality of life and realizing the harmony between man and nature.

Company vision-a century-old east wind of sustainable development, an international east wind facing the world, and an independent east wind developing in the process of opening up.

Company values-pay attention to integrity, advocate performance and contribute to society.

The company's business philosophy-care for everyone, care for every car.

Enterprise philosophy-learning, innovation and transcendence

Enterprise spirit-realizing value and challenging the future

3. Cultivate the same values of * * * factory, and form the support for practicing the cultural declaration of Dongfeng Motor Corporation.

Vision-to build a modern factory with international management level and manufacturing capacity.

Enterprise philosophy-honesty first, employees first

Management concept ―― Only technology can develop the factory, and only innovation can develop the factory.

Enterprise spirit-resourceful and innovative.

Business philosophy-centering on the market and users

Verb (abbreviation of verb) is the main content of corporate culture construction.

1. Practice the corporate culture declaration and carry forward the excellent culture of Dongfeng.

Dongfeng's corporate culture declaration is the basic principle of employee's code of conduct. We should actively publicize the company's corporate culture declaration, guide all employees in the factory to actively practice the company's business philosophy, business philosophy and entrepreneurial spirit according to the requirements of the company's corporate culture construction outline, learn and follow Dongfeng's target culture, team culture, lean culture, executive culture and brand culture, and use Dongfeng's excellent culture to unite employees, train employees and motivate employees.

2. Cultivate a cultural system centered on the market and users.

There is an urgent need to establish market and user-centered consciousness and culture in the whole value chain of the company to ensure the company's survival and development in the fierce market competition environment. * * * As the company's vehicle professional factory, although not all businesses directly face the market and users, we must also establish the concept of taking the market and users as the center in the whole business process, guide employees to keep a sense of crisis at all times, accurately understand user needs, never relax the opportunity for improvement and promotion, examine the correctness and value of our work from the user's point of view, and maximize the pursuit of keeping pace with user needs. Therefore, to practice the values of * * * factory * * and cultivate a culture centered on the market and users, we must do the following work:

(1) Cultivate * * * factory system culture. * * * The development of the factory has gone through two systematic stages centered on production and cost. Although a lot of modifications and improvements have been made in recent years, there are still some contents that do not take into account the needs of the market and users. All managers should embody the idea of taking the market and users as the center in all systems and processes to ensure that we can meet the needs of the market and users correctly.

(2) Cultivate * * * factories and enhance culture. It is necessary to advocate the innovative concept of "not seeking sudden changes, but seeking gradual changes, changing with each passing day and making progress every day", guide employees to establish lean thinking and frugality virtues, find problems based on themselves, seek improvement, adhere to the concept of "only problems, no problems", and form a good habit of continuous improvement.

⑶ Cultivate the team culture of * * * factory. With the goal of building an international and professional management and talent team, we actively practice the team spirit of "one team, one goal, one voice", advocate the team management concept of "1+ 1 > 2", and cultivate the idea of division of labor and cooperation of "different posts, different working methods, and the same goal".

(4) Cultivate the execution culture of * * * factory. It is necessary to establish a correct view of political achievements in the whole factory, regard the completion of tasks and goals as everyone's first priority, advocate the excellent execution of "doing the best if you want, and doing the first if you want", publicize the idea of "taking half a step first, taking more than half a step", and advocate proactive and immediate action. Advocate the resolute and popular style of "keeping promises" and "doing good deeds every day", and create an atmosphere in which everyone is an executor.

5] Cultivate the quality culture of * * * factory. Quality is the life of an enterprise. We should firmly establish the idea that "users are in my heart and quality is in my hands", and strive to achieve "unqualified products will not be accepted, manufactured or exported". We should regard customer satisfaction as our endless pursuit, and we can't lose a customer or a market because of product quality and our service.

[6] cultivate * * * factory safety culture. We should adhere to the good safety culture that the company has formed, set up the safety values of "1000- 1=0", guide employees to realize the concept change from "I want to be safe" to "I want to be safe", and resolutely achieve "three no injuries", that is, "don't hurt yourself, others and others". We should do a good job in carrying out activities such as "three miniatures" of safety, strengthen the infiltration and influence of safety culture, and let all employees remember that safety work "has only a starting point, but no end point".

3. Pay attention to the change of enterprise core values and realize the landing of enterprise culture. The key to the construction of enterprise culture is to transform the core values of enterprises into the thoughts and behaviors of enterprises and employees, which runs through the whole process and all aspects and links of enterprise production and operation activities. Therefore, it is necessary not only to carry out various publicity and education activities, but also to realize the deep understanding and wide recognition of core values from top to bottom by companies and factories, and to realize the internalization of values. It is also necessary to infiltrate the value concept into the various rules and regulations, work processes and work standards of the factory to form an institutional system that embodies the value concept, so that the values can be transformed into codes of conduct and norms that employees can follow, and the values can be solidified in the system. It is also necessary to embody the value concept in the production and sales of products, the provision of services and other business management activities, and in the daily behavior of employees and the external image of enterprises, so as to externalize the values.

Six, the main methods and carriers of corporate culture construction

1. People-oriented, full participation. Building an advanced corporate culture is a process that is carefully designed by the core layer of the enterprise, actively promoted by the management, recognized by all employees of the enterprise in management practice, followed and implemented as its code of action. It is a process of gradual training and practice, which is finally reflected in the conscious behavior of employees. Managers play a major role in promoting the construction of corporate culture, and they are active advocates of corporate culture. Employees are the main body, practitioners and builders of corporate culture construction. Therefore, two-level cadres should play a leading role in corporate culture construction, set an example first, create necessary conditions and good environment and atmosphere for employees as much as possible, gain employees' understanding, recognition and support as widely as possible, and make employees actively participate in various activities of corporate culture construction.

2. Create a learning factory. Creating a learning factory is an important carrier of corporate culture construction. It is necessary to pursue the goal of realizing the vision of the same factory, improve employees' mental model and promote employees' self-transcendence, take team learning as the means and take systematic thinking as the core, actively carry out the activities of creating learning party branches, learning teams, learning families and striving to be knowledge-based employees, create an atmosphere and mechanism of "all-staff learning, whole-process learning, team learning and work learning", and enhance employees' learning ability and practical ability.

3. Strengthen team building. Team exists widely in enterprises and is an important part of modern enterprise organization system. Strengthening team building is an effective means to improve the efficiency of organization and management. With the fundamental purpose of strengthening organizational cohesion and improving organizational management efficiency, we actively practice the factory team culture and give full play to the multiplier role of CFT team in completing the factory reform, development and production and operation.

4. Promote and improve the factory CI system. We should focus on the image building of * * * factory, continue to implement the company's CI standards, and establish a unified factory image. It is necessary to further improve the factory mental identification system (MI) by collecting the concept groups of each functional system. According to different job requirements, the factory behavior identification (BI) is revised and improved, and through implementation, employees' conscious actions are formed; According to the requirements of VI manual of commercial vehicle enterprises, the factory image recognition system should be further improved and the supervision of VI system construction in the whole factory should be strengthened.

5. Do a good job in promoting the image of the factory and create a harmonious citizen relationship. It is necessary to support social welfare undertakings, guide employees to actively participate in social welfare activities, make full use of newspapers, radio, television, internet and other mass media means, carry out publicity and public relations activities with clear themes and clear goals, strive to improve the cultural literacy of employees, establish a good public image of the factory and create harmonious public relations.

6. Integrate the cultural and sports resources of the factory to create a warm cultural atmosphere. We should constantly improve and make full use of enterprise cultural and sports facilities such as staff training system and staff cultural and sports activities places, attach importance to and give full play to the role of amateur cultural and sports associations such as photography, calligraphy, literature and sports, organize healthy and progressive mass amateur cultural and sports activities with their own characteristics, spread scientific knowledge, carry forward the scientific spirit, improve staff's ability to identify and resist decadent ideas, feudal superstitions and pseudoscience, and create a healthy, peaceful and warm cultural atmosphere to meet the needs of the people.

Seven, to further strengthen the organization and leadership of enterprise culture construction.

1. Establish a leading group for corporate culture construction, and earnestly strengthen the organization and leadership of corporate culture construction.

2. Set up an office to promote corporate culture construction, and earnestly strengthen the daily management of corporate culture construction.

The factory enterprise culture construction leading group has a promotion office, which is located in the work section of the Party Committee, and the director of the office is concurrently the chief of the work section of the Party Committee.

The member units of the office are composed of Party Committee Work Section, Factory Office, Trade Union, Personnel Section and Comprehensive Planning Section.

The Promotion Office is responsible for the daily management of corporate culture construction in the factory, diagnosing, evaluating and inspecting the implementation of the resolutions, work arrangements and corporate culture construction systems, norms and standards of the leading group.

3. Strengthen the research and guidance on corporate culture construction. It is necessary to strengthen the study of corporate culture, grasp the theoretical frontier of corporate culture construction at home and abroad, and solve the theoretical problems of corporate culture construction in factories. It is necessary to regularly carry out special research on corporate culture, constantly sum up and promote the experience and practices of corporate culture construction, and use rich and vivid cases to encourage and guide grassroots units to carry out corporate culture construction. It is necessary to regularly guide and evaluate the corporate culture construction of grass-roots units, and promote the standardized and orderly corporate culture construction.

Eight, the evaluation of enterprise culture construction work

1. Implement the responsibilities. Party and government leaders of all units in the factory are responsible for the corporate culture construction of all units. It is necessary to unify thinking, raise awareness, conscientiously implement the planning content, and make solid and effective progress.

2. Strict assessment. Corporate culture construction is a long-term and systematic work, involving all levels and units of the whole factory. Corporate culture construction funds should be included in the factory budget, and the completion of construction tasks should be included in the factory target responsibility system assessment system, and as one of the main contents of annual benefit assessment.

I hope it helps you.