Dong Gang's performance experience

One day in October 2, Dong Gang, the Party Secretary and General Manager of Shandong Luneng Genfu Open Co., Ltd., was called to his office by the leaders of Shandong Electric Power Group Corporation. The leader told Dong Gang directly without making any preparations: "Go back and prepare, and go to work at the football club in a few days."

"At that time, I was a little ignorant. I was busy developing a project in the south of the provincial capital, and I was about to sign a contract to prepare for a big fight." Dong Gang recalled afterwards. At that time, Dong Gang also made a stubborn temper. Without any consideration, he flatly refused: "I don't want to go, I don't know anything about football.". The leader's answer is also very simple: "Go back and think about it." Said, and conveniently gave Dong Gang a selection list. At that time, the top management of Shandong Luneng Taishan Football Club decided to continue to choose foreign coaches to coach Shandong Luneng Taishan Football Team. When Dong Gang returned to the office, he locked the list in his drawer and continued to be busy with his real estate project. "I don't intend to play football at all, and it's no use watching it." Unexpectedly, a few days later, the leaders of Shandong Electric Power Group Company found Dong Gang again. When asked about the selection list, Dong Gang realized in despair that the decision of the leaders could not be changed. Therefore, cautious Dong Gang began to seriously study the list of dozens of people after asking the leaders in detail about the requirements for new foreign coaches.

According to the leader's requirement of "no national team coach, but rich club coaching experience", Dong Gang took a fancy to Tuba who was coaching in Belgrade, Yugoslavia at the first sight. This also coincides with the idea of the leaders of Shandong Electric Power Group Corporation. After seeing Dong Gang draw a circle behind Tuba's name, he immediately made a decision and said, "That's him, please invite him immediately." However, Dong Gang asked: "What if you can't come?" The attitude of the leader is very firm. "Think about it yourself, but you can't invite it." Even so, Dong Gang has an extra mind, hoping that the leader can determine the replacement candidate for himself. It was not until Dong Gang got the selection list of "Touba, a Yugoslav, Alain Geely, a Frenchman, and Boris, a Russian" that he took up his post with great anxiety. "I didn't know anything at the time. If the leader didn't put forward specific requirements, I really didn't know what to do." Dong Gang said afterwards.

Later, things didn't go smoothly, and the guerrillas in Belgrade, Yugoslavia, where Tuba was located were unwilling to let him go. Although Alain Geely, a Frenchman, had a good first impression of Shandong Luneng Taishan, after watching the video of Shandong Luneng Taishan team's -5 away defeat to Dalian Shide team, his attitude suddenly changed, indicating that he had no confidence in Shandong Luneng Taishan team. However, Alan Geely, who returned to Beijing, was rebuffed by Dong Gang when he asked about the real strength of Shandong Luneng Taishan team and asked for another negotiation: "Luneng doesn't need a coach who has no confidence in the team." Negotiations with Boris, the third candidate from Russia, went smoothly, and the two sides quickly reached an agreement under the extremely tight time. As a result, Boris became the first foreign missionary to cooperate with Dong Gang after he took office. Although a foreign coach was confirmed, Dong Gang was still at a loss in the position of general manager for the next two months. "I really didn't know what I should do at the time." Dong Gang, who doesn't know football, kept communicating with the players, asking experts, books and his own employees during those two months. After a period of study and research, Dong Gang suddenly found that when he asked the club staff what to do next, he found that everyone's ideas only existed in their heads, and the club lacked the necessary work plan.

Therefore, Dong Gang decided to start with the system and management according to his previous experience as the general manager of the enterprise. After entering the role of general manager of the club, Dong Gang formulated and promulgated the first system after he took office to strengthen the management of the club. This system for the management department clarified the responsibilities of each department, refined to the extent of who completed it and how to complete it, and formed a system of regular inspection. Since then, Dong Gang has promulgated a series of systems for team management. At that time, this move was also questioned by the outside world, which caused a lot of controversy. It was considered that his set was an amateur management expert, and it was simply not feasible to use the set of management enterprises to manage the team.

amid the controversy and doubts, Dong Gang didn't change his original intention, and the rules and regulations of the club gradually developed from the first book after taking office to the two books now. When it comes to this, Dong Gang can't help feeling smug: "I also know that many people opposed my management style at that time, but I think that as long as an organization has a system, this system is where everyone's interests lie. Specific to the team's system, it should be the embodiment of the interests of fans, players and teams. "

"In this process, there will inevitably be some contradictions and conflicts, and there will certainly be some incomprehension. But at that time, I thought, whether everyone understands it or not, I should stick to it. " Dong Gang said. Today, Dong Gang's persistence has obviously played a good role, especially in today's chaotic football in China. The standardized management and operation of Shandong Luneng Taishan Football Club have made them the most stable club, and the outstanding achievements in many seasons have obviously benefited from this. At the beginning of his tenure, his "big stick policy" in management was widely questioned by the outside world. However, the AFC Cup in March 21 became another difficulty after he took office. In Makkah, Shandong Luneng Taishan Football Team defeated Giubilo and Samsung of Shui Yuan by a big score, which was called "Makkah Massacre" by the media.

Although it has been many years, when it was mentioned, Dong Gang became extremely silent and shook his head at the reporter and said, "Don't mention it, it really annoyed me." After that, he smoked another mouthful of cigarettes and said, "I just took office at that time, and I really didn't know much about it, but I knew there would be no small matter when I arrived at the international arena." Oh, what a shame. " It was precisely because of that fiasco that Dong Gang paid special attention to the FA Cup in 24. After losing the Super League title, winning the FA Cup became the last chance for Shandong Luneng Taishan Football Team to return to the AFC Champions League to prove itself. Obviously, Dong Gang would like to have this opportunity to re-appear in the Asian arena. Su Maozhen's retirement also put Dong Gang under great pressure. As a flag of Shandong football, Su Maozhen burst into tears at the press conference and immediately caused a sigh in domestic football. Although various voices, such as questioning, dissatisfaction and even denunciation, kept coming, Dong Gang didn't explain anything at that time. A few days ago, when the reporter mentioned this matter again, Dong Gang still didn't want to say more: "I look at this issue from the perspective of team development, and I will do it regardless of whether everyone understands it or not."

Anyway, to this day, we are still deeply sorry for Su Maozhen's premature retirement. Of course, we also see that the newcomers of Shandong Luneng Taishan Football Team are constantly emerging, and the age structure of the players is becoming more and more reasonable. At this point, we may only have a sigh-someone has to pay for the reform. During his five years in office, Dong Gang has experienced three foreign coaches: Russian Boris and Nippo and Serbian Tubakovic.

although Boris and nirvana ended their coaching career in Shandong luneng Taishan football team in succession, in Dong Gang's view, it was their three-year coaching that laid a good foundation for the rise of tuba. "Their bold use of young players and their conceptual impact on the players are all important links in the growth and development of this team." Dong Gang commented.

"Although they all paid the price after class, we can see that now, after Tuba came to the team, it is much easier for him to choose people, and he doesn't have to worry too much about human relations and the use of young players. As long as a new person comes out, everyone will applaud him. But realistically speaking, in the era of Boris and Neapolitan, due to the age structure of the team, the emergence of newcomers will inevitably be resisted by some old players. " Dong Gang said, "Foreign coaches have also brought a big impact on the players in concept. It is precisely because of the influence on the players in the past few years that the players are more likely to accept Tuba's coaching ideas."

In Dong Gang's eyes, Tuba is undoubtedly an excellent coach. From the first contact in November, 2 to the present fighting side by side, the two became very attached. Dong Gang said: "Tuba is flexible and pays great attention to communication with the players. He will make the players accept his ideas in various ways. At the same time, his training is also excellent, which improves the ability of the players and makes it very easy to play the game. There was a mobilization before the game, and Tuba even said,' We will definitely win this ball, we have good physical fitness, and we can run them to death'. Only with good training will we have this confidence. " Dong Gang himself didn't want to admit that during his first three years as general manager of the club, the fans didn't recognize him so much. From the "Makassar tragedy" to the late stage of Nepotevi's coaching, fans in the stands always heard the sound of "class dismissed" against him from time to time. However, as the team's performance became more stable and the results became more outstanding, the fans played the slogan "Dong Gang, you have worked hard" for the first time in the first China Super Cup final.

Dong Gang seemed a little emotional when he mentioned this slogan. "Fans are the kindest and most satisfying group." Dong Gang said, "I can't forget that the team still didn't abandon us at the most difficult moment."

"To tell the truth, sometimes I think myself, I am the boss because Shandong Electric Power Group Company trusts me and entrusts me with such a responsibility, so I will be responsible for the organization, but I will never forget what my ultimate goal is, that is, to make fans feel happy. In the past few years, the fans have been with us through ups and downs and never abandoned us, including calling me out of class. In fact, they are also concerned about this team. They may think that this team will get better as long as I leave class. But after all, they are not the managers of the club. There are some things they don't understand. At this time, I have to bite my teeth. "

Before the final of the China Super Cup, Dong Gang specially held a fan forum. When communicating with the fans at the meeting, he said: "People didn't welcome me and didn't like me a few years ago, but I always understood that everyone supported this team." At that time, fans cried. Dong Gang said that at that moment, he was also very emotional and felt that his efforts had been recognized by everyone. "It is both touching and happy to be affirmed by the fans." Dong Gang said.

The topic comes back to this year's achievements. What Dong Gang said more is his regret: "Nothing is too happy. After all, we are only the runner-up in the Super League." However, when it comes to the stable development of the team in recent years, Dong Gang is still very proud: "I always think that football should speak with results. Our goal is not to win the championship once or twice. I hope that through our solid work for several years, the team can enter a virtuous circle. Otherwise, even if we can win the championship once or twice, there will be repeated. I hope the team can not only win the championship often, but also become a really strong team that can enter the top 3 of the Chinese Super League every year. I believe that the team has taken a solid step since it came to this day. Even if I leave the club one day, I won't regret it. I believe I have left a club and team for my successor to move on. "