Second quarter marketing theme plan

Marketing theme plan for the second quarter

Marketing theme plan for the second quarter, the plan is operable and feasible. The purpose is to encourage purchasing enthusiasm or promote a product. In addition to attracting people, it can also shape the image of the company and shopping mall. 2nd Quarter Marketing Theme Plan 2nd Quarter Marketing Theme Plan 1

Second Quarter Marketing Activity Theme

1: Bank Marketing

1. Introduction to Cooperating Units

None

2. Purpose of the activity

To attract customers as the purpose of the activity, interact with community customers, create and experience the project community culture, drive new and old customers, and improve our Increase the popularity of community banks, attract the attention of customer groups, and expand the influence and awareness of community banks.

3. Key points of activity content

1. Activity content

1. Somatosensory games to attract attention

In order to attract new and old customers Get to know my community bank, come into my community bank, this game activity is specially organized to achieve eye-catching results. Arrange a fixed period of time every week to carry out somatosensory game interactive projects at the door of our community bank or within the scope of ability.

The content and activities of this game are novel and refined, and at the same time it has a national fitness effect, which will definitely attract customers passing by. And these customers who stop must be the customer group our bank is looking for.

In addition: Customers who participate in the somatosensory interactive game need to sign and leave their phone number in the activity participation details registration book as the source of our bank's customer information.

2. When the customer attraction crowd reaches a certain scale, you can continue to carry out the prize-winning Q&A session.

Visiting customers can not only experience the fun of somatosensory games, but also participate in prize feedback for answering questions. The publicity will definitely achieve the desired effect.

2. Suggestions for communication topics

Suggestions for answering questions are as follows:

1. In what year was a certain bank established?

2. What is the business philosophy of a certain bank?

3. What are the product specifications of a certain bank’s financial products? Questions can be selected that are specific to customer needs.

3. Publicity methods

1. Deliver activity advertisements in newspaper boxes in communities surrounding community banks;

2. In the community Post marketing activity advertisements in elevators and bulletin boards in communities around the bank;

3. Promote activity information through WeChat;

4. Activity feedback and tracking sales actions

According to the progress of the activities, on-site personnel will analyze the answers to customer questions and provide targeted services to customers. For customers who participate in game interaction, targeted in-depth digging will be conducted after the game is over.

4. Target customer organization

1. Target customers

Target customers include: visiting customers from the surrounding communities of the community bank through publicity, and those who come on the same day Bring old and new customers;

2. Customer organization

When new and old customers come to our bank for an appointment on the same day, the reception staff will conduct a brief understanding and then provide guidance, and the consulting customers will be brought to In the consultation area, customers who participate in the game are brought to the game area to register.

At the game start time, a fixed person will explain the game methods and precautions and then start the interactive game and Q&A game. Customers who answer the questions correctly will be given Bohai Exclusive bank souvenirs.

5. Arrangement of time and place

1. Time

Any holiday or legal rest day after the community bank opens

2 , location

At the door of our community bank or within the scope of our capabilities,

6. Expense budget please list the name of each expense, unit price, quantity, total price, etc. in detail, < /p>

1 XBOX360 somatosensory game console for 3,000 yuan

100 souvenirs for 0-500 yuan can be purchased from our bank’s existing water bottles or other products.

1 flat-screen TV for 3,000 yuan Yuan Community Bank should have its own equipment.

7. Analysis of expected effects

1. The business volume expected to be brought through this activity

The business volume is not I can guarantee that the popularity will definitely increase dramatically

2. The expected impact of this event

While the expected impact will leave a deep impression on customers, it will also be matched with the promotion of financial management and savings products. sales, significantly increasing outlet deposits and business volume.

8. Personnel Arrangement and Responsibilities

1. Event planner: 2 people

Responsibilities: Arrange on-site partitions to receive customers and equipment debugging and other process allocations

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2. Event coordinator: 3 people

Responsibilities: receive visiting customers and do a good job in promotion and explanation

3. Event site person in charge: 1 person

Responsibilities: Responsible for all day’s event details 2 quarter marketing theme plan 2

Marketing planning plan

1. Activity theme:

Tell you what you like out loud ta

2. Activity time:

XXXX year, month, and day

3. Activity target:

Aged 18-40 Single men and women aged around

4. Purpose of the activity:

Since it is Singles’ Day, you might as well hold a “Singles’ Day Party” in the beauty salon to let young people Single friends can find their favorite partner at the event. And every friend who wants to participate in a social gathering wants to give the other person the most perfect side of themselves, so they might as well let the beauty salon fully equip themselves. The beauty salon team carefully creates a set of beautiful makeup for you. This is also an excellent opportunity for beauty salons to enhance their brand awareness and increase customer trust.

5. Activity content:

Activity plan one: Say loudly that I like you

During the activity, boldly say what you want to say the most to the person you like. , and give away beauty products. Those who succeed in expressing their love can also receive the beauty salon's "pairs" and "for a lifetime" beauty packages. These love packages are prepared for consumers free of charge by beauty salons while supplies last.

These activities are free to participate in. All guests present, after purchasing high-end beauty salon products, will be able to obtain cosmetic samples and give them to the person they like. If the confession is successful, the two of them will go to the "Happiness Gate" to receive gifts from the beauty salon.

Activity Plan 2: Happiness is at your fingertips

At the Singles Day event on June XXXX, 100% of customers who purchase products on site will win a prize. . To stimulate consumers' purchasing desire with such a high prize rate, every customer participant can participate in the lottery. The prizes are first prize, second prize, third prize and special prize. The first prize is 30% off the product or card opening item selected, the second prize is 20% off, and the third prize is 10% off. The special prize is a small gift.

Here Preetisha would like to remind all merchants that the setting of prizes must be based on cost accounting. You can design more first and second prizes and send them to customers in the form of easy prize coupons. Especially new users, we also need to let them feel the benefits and authenticity of the beauty salon.

Organizing the Singles' Day promotion activities in an innovative and distinctive way is also a prelude to the following year-end activities, attracting consumers to actively participate in beauty salon activities in the future. Of course, if the beauty salon can really create a couple, there will be no shortage of beautiful things.

2nd quarter marketing theme plan 3

Marketing planning plan

20xx is a year of far-reaching significance in the development process of China's children's clothing industry - the year of accelerated industry transformation, building children's clothing brand planning Book(2). In 20xx, data from the National Bureau of Statistics showed that the number of children's clothing enterprises above designated size in China increased by at least 30% compared with 20xx, and the average sales revenue of enterprises increased by 17.45% compared with 20xx;

The children's clothing consumer market is no longer There are only "shrunk versions" of adult clothing, and children's clothing of various styles for various age groups are becoming increasingly abundant; in November 20xx, the China National Garment Association also officially launched the "China's top ten children's clothing brands" "The selection event marks the official arrival of the brand era in China's children's clothing industry. There are various signs that China's children's clothing industry is ushering in its peak period of growth and development.

Profitability needs to be improved

The children's clothing industry is going through a transformation period and has not yet entered a stable and mature growth period. If a new generation of brands wants to stand out, it must rely on the improvement of the company's internal strength and operating methods. Innovation means that companies must increase investment in all aspects of product design, production and sales, and at the same time strive to stabilize and expand market share. However, this has resulted in a situation where sales increase and profit margins decrease.

Data from the National Bureau of Statistics show that while the overall scale is rapidly increasing, the sales profit margin of Chinese children's clothing companies fell by 7.86% in 20xx.

The growth rate of the children's clothing industry is much slower than that of the entire apparel industry. The profitability of China's children's clothing industry is also significantly lower than the overall average level of the clothing industry, and is showing a downward trend. The average product sales expenses and average management expenses of children's clothing companies are much higher than the average level of the clothing industry, which makes the gross profit margin of children's clothing sales higher and the net profit margin lowered.

There are obvious differences in the cost structures of the children's clothing industry and the adult clothing industry. Taking children's clothing sold domestically as an example, annual sales of a single store reaching 500,000 yuan is considered a good performance, while it is very common for adult clothing brands to have annual sales of more than 5 million yuan in a single store. A single store performance of RMB 10,000 is also relatively common in the men's clothing industry. Although the sales scale of the children's clothing industry is small, it still bears a lot of logistics costs, store rent, decoration and maintenance costs, labor costs, water and electricity costs, etc. Therefore, the proportion of costs allocated to limited sales is very considerable.

The limited sales of children's clothing industry bear the same cost structure as adult clothing, which is also a main reason why the price of children's clothing remains high.

Increasing the sales revenue of a single store and reducing the proportion of expenses are obviously the most direct ways for companies to increase profits. In addition to improving sales performance through differentiated competition, brand added value improvement and other means, improving corporate management level and management efficiency and improving corporate operating capabilities are undoubtedly an important means for the children's clothing industry to increase profits.

Low-cost communication strategy for children's clothing brands

After determining the direction of communication and the recipients, you need to determine the means and channels of communication. There are various forms of communication, and the purposes are also different. In the market environment of rapid low-profit, low-cost communication strategy is obviously one of the good ways to promote brand development. This method focuses on other aspects than advertising, including products, word-of-mouth, public relations, events, sports, focus, new media communication and other aspects.

1. Low-cost communication strategy for children’s clothing: product communication. The communication power of products has always been a neglected communication method. When the products in the children's clothing industry are seriously homogenized (functions), the personality differences of children's clothing products are actually a good communication method. Children's clothing products are placed in the hands of consumers, who can truly feel and make corresponding judgments about them. Their preference directly affects their loyalty to children's clothing brands.

In order for children's clothing products to form a communication force, we need to make a fuss about the information attached to children's clothing products. The basis of a good children's clothing product is quality rather than concept. First of all, there must be a difference in quality. It is the guarantee for the dissemination of information attached to children's clothing. After experiencing the product, consumers will always conduct comparative analysis to determine their liking. Quality includes not only product quality, but also function, design, concept, packaging, etc. To ensure communication power, information differentiation is the most important.

For example, you can deliver some unique functions to consumer groups; eye-catching product packaging, etc., so that your products can enter consumers' attention first.

The medium is information. The product itself contains rich information, which directly affects purchasing intensity. At the same time, it can also form a distinct personality and unique style, which can promote and help users learn more about the brand, thereby forming a deep impression. People can even tell what brand of product it is based on its personality and style.

This is the result of product power. The unique shape of the "Sony Ericsson" mobile phone coupled with the unique "audio enjoyment" concept fully expresses the connotation of the brand, so that people will know it is a "Sony Ericsson" product as soon as they see the appearance.

2. Low-cost communication strategy for children’s clothing: word-of-mouth communication. People only focus on the communication power brought by advertising, but ignore the word-of-mouth communication power brought by services. The value and connotation of the brand are reflected through services and transmitted through word of mouth. The key lies in how you use word-of-mouth to spread the word effectively. You might as well target the role of "opinion leaders" among consumer groups and display a series of personalized brand services around them, or even special targeted services.

Because consumers will spread word of mouth and influence the people around them through their own personal experience, which is very contagious and convincing. This is the real goal you want to achieve. The author once suggested that a clothing brand regularly convene some VIP users to hold leisure activities in some high-end clubs, and allow them to bring two to three guests to participate.

As a result, not only can on-site sales be achieved, but also through the rolling number of attendees, person-to-person, and person-to-person learning, a mainstream consumption atmosphere has been formed, which has steadily increased sales. . Reputation and service are connected together. Service comes first and reputation comes later. Because service is essentially a process of fulfilling a quality promise and advocating a lifestyle. If you do it, you will move one consumer, and through word-of-mouth, you will also move a group of consumers.

3. Low-cost communication strategy for children’s clothing: public relations communication. Public relations is always a low-cost communication tool. There is even a saying that public relations comes first and advertising comes second. In addition to coordinating government and social public relations, public relations also has one of the most important communication channels-the news media. The media is a credible public opinion platform that affects a large number of readers. How to establish a good cooperative relationship with the media is directly related to the audience reach of brand information.

Media public relations is not simply about issuing advertisements or promotional soft articles, but about planning and using some events, people, topics and media to form a common focus, so that companies can naturally be promoted to the forefront of the industry. activists, leading figures and even opinion leaders. The focus is on expressing the brand's sense of social responsibility, industry mission and integrity, allowing consumers to fully understand the company, thereby building trust in the brand.

There is a grasp of angle and scale here, and special attention must be paid not to make smart consumers feel "hype". At the same time, the media is a double-edged sword and can also bring crises. Therefore, a media training mechanism must be formed within the enterprise (especially relevant leaders) to prevent the occurrence of public relations crises.