What are the characteristics of corporate brochure design?

Nowadays, more and more companies are beginning to pay attention to the design of corporate brochures, but the brochures designed by each company also have their own points of reference, but many corporate brochures have appeared Many problems include blind exaggeration of the corporate brand or too random design. So what are the specific characteristics of corporate brochures?

1. Publicity must be accurate and true

Corporate brochures, like print advertisements, belong to the scope of art design and must be expressed through vivid and abstract art, and both have A certain form of expression creates a real, touching and lifelike artistic image of the product in advertising works to attract consumers and accept the theme of advertising, so as to accurately introduce products and promote sales. At the same time, the brochure can also be accompanied by actual samples of advertising products, such as textile fabrics, special papers, decorative materials, washing supplies, etc., which has a more intuitive publicity effect.

2. The content must be substantial and detailed

Advertising design is more targeted, usually with certain suggestive slogans, and the presentation techniques are also relatively Active, it can be abstract or concrete, and it is mainly based on mobile groups; while the expression method of album design is relatively less active, mainly based on concrete, and it is usually quite satisfactory. Therefore, what is pursued is instant visual appeal, emphasizing its attention rate and strong visual impact. Brochures, on the other hand, are different from poster advertisements in that they can ensure a long-lasting advertising appeal effect, allowing consumers to carefully appreciate the advertisements. Therefore, the brochure should carefully describe the performance features and usage of the product in detail. At the same time, various types and angles of product photos, working principle drawings, scientific test data, charts, etc. can be provided to facilitate users' reasonable selection, correct operation, use and maintenance.

3. The printing is exquisite and elegant

Compared with advertisements, promotional albums have more printing characteristics, because promotional albums are usually bound and have rich content, similar to magazine advertisements. Media advantages, namely exquisite printing and high reading rate, are relatively unavailable in poster advertisements. Therefore, brochures should make full use of modern advanced printing technology to produce realistic and colorful images of products and services to attract consumers. At the same time, through the advertising copy with vivid language and clear expression, the brochure uses the visual advantages of pictures and texts to effectively convey advertising information, persuade consumers, and leave a deep impression on the products and services.

4. Widely spread

Brochures can usually be published and printed in large quantities, and as a symbolic product of the company's stage, they can be kept within the company and will not be used by the company in the future. Provide basis for development, and can even be mailed to resellers or shipped to users with the products. Or distribute it to the audience through product exhibitions and trade fairs, so that the advertising product or service information can be widely circulated. Because the brochure is small, it is easy to mail and carry. At the same time, some samples can also be stored as technical data for a long time.

In the process of designing a corporate brochure, corporate designers must first think about the purpose of the design, which is ultimately for the benefit of the company. Therefore, the above issues must be fully considered during the design process. , In addition, designers must add their own design features in the design process to make it more distinctive.