What does the slogan "Vigor 28" mean?

The slogan "Vigorous 28" means "Shashi daily chemical, Vigorous 28, one to four, washing and brushing", which is an advertisement for Shashi daily chemical, meaning that washing powder can be washed at the dilution of 1 4 water.

The originality and simplicity of this advertisement made it popular when it was broadcast on CCTV's Golden Channel, and also made the town of "Shashi Daily Chemical" famous. The digital naming of the product name "Vigor 28" was very rare in domestic products at that time, so it was more novel and easy to remember, which made consumers unforgettable.

As one of the earliest famous brands in Hubei during the reform and opening up, "Vigor 28" carries too many memories of Hubei people. 1982 was the first to introduce ultra-concentrated foam-free washing powder, creating a new era of washing industry in China; It has been rated as "the most popular consumer goods in China" for 8 consecutive years, and won the gold medal in the international exposition for 5 consecutive years.

The predecessor of Shashi daily chemical

The predecessor of Shashi Daily Chemical is Shashi Grease Chemical Plant, which was founded in 1950 in the early days of liberation. It is an edible oil processing plant for processing rapeseed, cottonseed and sesame, which was originally owned by the collective. In 1970s, laundry soap was changed to washing powder. 1982, taking "Pengbo 28" as the brand, took the lead in launching the third generation of international washing products-super concentrated foam-free washing powder in China, which opened a new era of washing industry in China and was praised as "the first in China and the pride of the nation" by Hong Kong Ta Kung Pao.

In the 1980s, washing machines gradually entered people's homes. Taking this as an opportunity, Shashi Daily Chemical seized several characteristics of washing powder, such as high efficiency, low consumption, strong detergency and fastness, and took its concentrated laundry detergent as a key product, which quickly occupied the market and embarked on a brilliant journey.

Refer to the above content: Baidu Encyclopedia-Vitality 28