Planning scheme of shopping mall opening celebration activities

Planning scheme of shopping mall opening celebration activities

In order to ensure the smooth progress of work or things, it is often necessary to make plans in advance, which is a written plan made after comprehensive consideration of factors related to things or problems. So what kind of scheme is good? The following is my carefully organized planning scheme for the opening ceremony of shopping malls for your reference, hoping to help friends in need.

One. [Preface]

He Bing Department Store is the first commercial project of Chongqing He Bing Commercial Management Co., Ltd. in Xuanhan County. The first phase of the project covers an area of 65,438+100,000 square meters with four floors. Is a comprehensive department store, specialty food, children's play as one of the comprehensive shopping malls. Adhering to the corporate tenet of "people-oriented, honest and pragmatic, innovative and enterprising, win-win cooperation", the company has established the business philosophy of "no one has me, no one has me, no one has me, and no one has me". Therefore, how to attract middle-end consumers, and how to match the activity situation and content with the middle-end positioning of shopping malls and the consumption patterns of middle-end consumers? In the planning process, we pay attention to the organic combination of opening ceremony, promotion activities and establishing the middle-end image of shopping malls; The theme of the event is as artistic as possible, "pulling the tiger skin to make a banner", diluting the commercial purpose of promotion, making the event closer to the target consumers and more touching the target consumers. Judging from the pre-advertising and theme style in the activity, we have considered all aspects from the positioning of specific consumers. During the activity, the time should not be too long, but grand and atmospheric.

Two. [Activity theme]

opening ceremony

Three. [Activity style]

Magnificent atmosphere

Four. [Purpose of activity]

(1) Show the brand image of Binghe Department Store to all walks of life and enhance the brand image of Chongqing Binghe Company.

Fame and influence;

(2) Shaping the brand-new image of the first mid-range shopping mall in Xuanhan County; Shaping the fashion atmosphere of soldiers and department stores;

(3) Celebrate activities, open up various horizontal and vertical promotion channels, and carry out promotion activities during the May Day holiday to lay a solid foundation for promotion and society.

Verb (abbreviation of verb) [advertisement]

Early publicity

1. Starting from five days before the opening, publicity activities were carried out in Dazhou Daily, XX Evening News, XX Advertisement, XX TV Station and XX Radio Station respectively; Effectively target mid-range target consumers.

2. Late advertising

Within five days after opening, we will carry out further publicity activities in Dazhou Daily, XX Evening News, XX Advertisement, XX TV and XX Radio to attract the attention of target consumers and arouse their desire and awareness of buying.

Intransitive verb [activity program]

XX: The ceremony of XX officially started on the morning of X, X, X, X.

Xx: xx plays the welcome song.

Xx: XX military band, prestige gongs and drums began to play alternately. The host introduced soldiers and department stores to create the management concept of "no one has me, no one has me, no one has me, no one has me, no one has me, no one has me, and no one has me". The contents of the opening promotion activities mobilized the atmosphere, attracted the attention of guests and customers, and gathered popularity.

Xx: XX announced its official business, accompanied by salute, flying balloons, confetti and a ceremony. The host announced the official business. Consumers can enter the market to shop.

XX: XX activities enter performances and related interactive activities.

XX: XX The whole activity is over.

Seven. [Arrangement of meeting place]

The site layout is combined with the theme of the opening ceremony and strives to be "serious, meticulous, serious and comprehensive". Opening ceremony: Folk Song Square.

Site layout of required materials

[Congratulations]

L, quantity: x;

2. Specifications:

3. Content: Congratulations from all merchants and cooperative units.

4. Layout: Square buildings (lanterns, flags, flower baskets)

[Salute] 8 doors, each with 6 rings ***48 rings.

[Fireworks] 88 rounds x 100 ring

[Firecrackers] 654.38+ 1 100 million.

Arrangement: Shooting at the opening ceremony

Make the whole venue look grand and peaceful, and increase the atmosphere of the opening ceremony.

[High-altitude balloon]

L, quantity: 6

2, specifications: balloon diameter 3 meters.

3. Content: Congratulation and celebration speech

4. Layout: Above the venue and the main venue.

[Inflatable table arch]

1, quantity: 2

2, material: PVC

3. Layout: East and West of the main venue 1 seat.

[Inflatable cross-street dragon arch]

1, quantity: 8

2. Layout:

3、

[t-stage]

1, quantity: l blocks:

2. Materials: steel pipes, wooden boards and red carpets.

[red carpet]

Quantity: 60 square meters, highlighting the main venue and adding festive atmosphere.

Atmosphere building

Military band

Number of people: 30

During the welcome and ceremony, various welcome songs and warm celebration music were played, which made the ceremony look grand.

【 prestige gongs and drums team 】

Number of people: 30

During the celebration, various warm, wonderful and festive gongs and drums performances were also performed, which reflected the local characteristics.

[Male Moderator] 1 person

1. Introduce the development of Chongqing He Bing Company, the scale and business philosophy of He Bing Department Store.

Rules for opening incentive activities.

2, mobilize the atmosphere at the scene

[sound]

1, quantity: l sets

2. Description: Major

3. Venue: Main venue

4. Media cooperation (omitted)

Eight. [Postscript]

1. All activities in this draft are tentative. Due to the time problem or the need for more in-depth communication and discussion with the organizers, omissions and other unfinished items in the plan may not be reflected in this case.

2. Under normal circumstances, the opening date should be chosen as a legal rest day for guests and consumers to attend, and the organizer's current time is May X, which happens to be Thursday, so it is recommended to make a decision.

3. We attach great importance to the planning and holding of this event, and hope that through in-depth communication and cooperation with the organizers, this celebration will be a complete success-achieving good promotion benefits, extensive and lasting social benefits and news benefits.

One. Planning background

(A) market analysis of large shopping malls

A survey report recently published by the world-renowned McKinsey Business Consulting Company pointed out: "After China's accession to the WTO, China's retail industry will be the most affected industry in the economic field. Due to the lack of modern and advanced retail management mode and overall planning and operation, the losses of various shopping malls developed and operated by China developers are as high as 60%; With Wal-Mart, Carrefour and other world retail giants rushing to China, the competition in China's retail industry has entered a white-hot situation. Many large shopping centers are stranded and in trouble. " Take Kunming as an example: the once famous "New Oriental woman square" no longer exists, and the "resplendent and magnificent" once sought after by consumers and the media is neglected, and the "Tianheng Times Famous Store" with a temporary scenery is unsustainable. The "face-changing" of Kunbai Fire Line, the reshuffle and integration of Southwest Commercial Building, the acquisition of Wuhua Building by Sheng Xing, and the entry of Hualian into Heping Shengcheng and Meichen Department Store are also in full swing. All this shows that the traditional business model must be in line with international standards, must accept advanced management concepts, and carry out all-round and professional operations; On the other hand, our long-term professional and systematic targeted market research on the target consumer market in Kunming further proves that enterprises can gain a foothold in the Kunming market and win the favor and admiration of consumers only if they keep abreast of the fashion frontier trends, lead the fashion trend in Kunming and fully understand the needs of the target body.

The competition in large shopping malls is fierce, and various celebrations are often adopted by many businesses. In the long run, many activities are ignored by consumers, which greatly reduces many commercial activities, especially at the opening ceremony. We must pursue a concept that can attract people's attention from the beginning, so as to improve its popularity and reputation in the shortest time.

In order to stand out in this fierce business competition, the fashion spring festival must first do enough articles at the opening ceremony. Therefore, it is necessary to put a: the geographical advantage of fashion spring shopping center-the bustling area in the middle section of Qingnian Road; B: Product advantages-fashion trends, well-known brands and various activities are closely combined to achieve a good publicity effect by surprise.

② The ultimate goal of the activity.

Only by opening the celebration with innovative, distinctive, influential and attractive special activities can we accelerate the promotion of the popularity, reputation and loyalty of Fashion Spring and accumulate good brand assets for the positioning of "Fashion Spring-Fashion Trend".

Activity composition trilogy

1, pre-opening warm-up song: media application, press conference;

2. A warm song at the opening ceremony: the content of the event was completely unveiled on the opening day;

3. After the lively music starts:

Content: "Dressing Festival" is held every three months, and every time it is refurbished and colorful, and a series of illustrated follow-up articles on "Fashion Frontier" have been published in Yunnan's powerful media for a long time.

Host: Fashion Spring Shopping Center

Commitment: an inspiring era

Second, the content of the activity

(1) Holding a press conference

(ii) Opening ceremony

(3) lion dance and dragon dance performances

Street dance performance

⑤ Live fashion show

(vi) Dress Festival

(7) Shopping with prizes

8) On-site answer lottery

fashion show

Third, the website layout.

1. Cover the archway in fashion and spring with red cloth;

2. Tie a two-story rainbow door with colored balloons at the entrance of the shopping mall;

3, 6 floating in the air, with 6 cloth label marked with eye-catching advertising words;

4. Build a T-shaped platform with a canopy. The T-shaped platform is paved with a red carpet, and the computer * * * painted apron printed with slogans and patterns is printed on the side;

5. Circle the range of activities around the T-shaped platform with a cloth belt, and the advertising language is printed on the cloth belt;

6. Four large flower baskets with novel, unique and fashionable shapes were placed near the entrance of the mall, and advertising slogans were posted on the flower baskets;

7. Place special large flower balls (made of flowers) with a diameter of about 1 m on both sides of the entrance of the shopping mall and support them with shelves;

8. Put a big Christmas tree beside each flower ball and decorate it with bright ribbons. The Christmas tree will shine in the sun. Two fashionable Chinese New Year people in Santa Claus costumes stood in front of the Christmas tree to welcome guests.

9. Arrange 3-6 well-dressed waitresses to meet the guests at the entrance of the mall.

The fourth is the specific arrangement of activities.

(1) Hold a press conference (warm-up song before opening)

1. Time: within one week before opening.

2. Venue: Fashion Spring Conference Room

3. Content: Announce the opening ceremony and activity arrangement of Fashion Spring Shopping Center, the preparations for the e-sports festival, and answer questions from reporters; At the same time, color printing advertisements were placed in Spring City Evening News and Urban Times Fashion Edition 1/2.

4. Purpose: To publicize and strengthen the new image and new concept of "Fashion Spring Shopping Center" leading the fashion trend through the publicity reports of strong mainstream media.

5. Site layout

(1) A concise and lively background board marked with the words "Fashion Spring Festival Conference" and the Fashion Spring Festival emblem. The picture is dominated by the most fashionable and beautiful clothes in fashion spring; & lt

② Put some flowerpots on the conference table;

(3) Hang small banners at both ends of the table with the slogans "Spring of Fashion" and "Leading the Trend".

6. Press conference expenses

(1) Relevant business leaders and authoritative experts (3-6 people, fashion and spring traders, invited at their own expense)

Zhang Dewen * * * Deputy Director of Propaganda Department of Yunnan Provincial Party Committee, Director of Provincial Information Office and Spokesperson (suggestion)

(2) Journalists from this province (29 people, encouraging traders of The Times)

XX TV station 3 people× 400 yuan/person = 1200 yuan.

XX TV station 3 people× 400 yuan/person = 1200 yuan.

XX day 1 person× 400 yuan/person =400 yuan.

XX Economic Daily 1 person × 400 yuan/person =400 yuan

XX Evening News 1 person × 400 yuan/person =400 yuan

XX information newspaper 1 person× 400 yuan/person =400 yuan.

XX newspaper 1 person× 400 yuan/person =400 yuan.

XX times 1 person× 400 yuan/person =400 yuan.

XX times 1 person× 400 yuan/person =400 yuan.

XX day 1 person× 400 yuan/person =400 yuan.

XX Morning News 1 person × 400 yuan/person =400 yuan

XX Consumer News 1 person× 400 yuan/person =400 yuan.

XX Science and Technology News 1 person × 400 yuan/person =400 yuan

XX newspaper 1 person× 400 yuan/person =400 yuan.

XX broadcasting satellite station 1 person× 400 yuan/person =400 yuan.

XX radio station 1 person× 400 yuan/person =400 yuan.

XX radio station 1 person× 400 yuan/person =400 yuan.

XX news agency, 5 households with 8 people ×400 yuan/person = 3,200 yuan.

The related gifts are 50 yuan per person, totaling 1050 yuan.

(3) Material preparation (fashion spring assisted, stimulating the operation of the times)

50 speeches by industry leaders, 50 speeches by fashion Chinese New Year leaders, 50 speeches by business elites, 50 related materials about fashion Chinese New Year, and 30 press releases in three categories (political news, economic news and special news).

A total of 90 volumes, the host is responsible for writing, printing, copying, summarizing and binding 1 volume.

7. Effect of the programme

Through this conference, we will further expand the popularity, reputation, market audience and brand image of Fashion Spring.

(ii) Opening ceremony

1, time: (9: 30— 10: 30)

2. Contents:

(1) The host announced the celebration and introduced the guests one by one;

(2) After the host announced the opening ceremony, 65,438+0-2 guests took off the red cloth covering Fashion Spring, and instantly surprised the true face of Fashion Spring, which immediately produced a sensational effect;

(3) Industry executives, business elites and heads of shopping malls delivered speeches respectively.

(3) Lion Dance and Dragon Dance (10: 30— 10: 45)

1, location: on the square in front of the shopping center.

2. Content: After the unveiling ceremony, the performance team was invited to perform traditional China programs with applause. At the scene, the opening guests were invited to make the finishing touch for the four lions. At the same time, the four lions in the performance presented words (auspicious words from their mouths, which inspired the creative design of the times), rendering the auspicious atmosphere of the opening ceremony and attracting more consumers' attention.

Street dance performance

(10: 4512: 3015: 00 fashion show will be held three times at the same time)

1, location: on the square in front of the shopping center.

2. Content: Invite the famous hip-hop performance team in Yunnan Province to perform avant-garde and fashionable hip-hop.

3. Objective: To publicize the image of fashion spring leading the fashion trend, spreading youthful vitality and attracting more consumers' attention through energetic fashion street dance performances.

(5) Live fashion show (10: 4512: 3015: 00)

1, location: on the T-shaped platform of the square.

2. Content: 65,438+00 model champions and other well-known male and female models from the whole country, Southwest China and Yunnan Province were invited to perform fashion shows in fashion and spring clothes.

3. Objective: To quickly enhance the popularity of Fashion Spring by celebrity effect, and to show the concept and elegant taste of Fashion Spring leading the fashion trend by the youthful and beautiful image of the model.

(6) Assembly Festival (14: 00— 14: 40)

1, location: Fashion Spring Square.

2. Content: Invited 30 fashionable women from Kunming to participate (selected and evaluated by the organizing committee before the opening ceremony), and the guests scored on the spot. The top 10 contestants were selected, and the champion presented a fashion worth 8,000 yuan and a 1 forever jazz platinum card; The runner-up presented a set of fashion dresses worth 5,000 yuan and a jazz white gold and silver card; The third runner-up presented a set of fashion dresses worth 3000 yuan and a jazz platinum bronze card; The five winners received fashion and a VIP card worth 1000 yuan.

3. Objective: To attract Kunming fashion women to participate in this activity on a large scale, aiming to spread the fashion style and the taste of fashion spring among consumers quickly through the personal experience of the participants.

(7) Shopping with prizes (all day)

1, content:

(1) 1 person who has shopped all over 500 yuan in Fashion Spring Mall will get a fashion dress worth 8,000 yuan;

(4) The 50th person who has shopped in 500 yuan in Fashion Spring Shopping Center will get a fashion dress worth 6,000 yuan;

(5) The100th person who shopped all over 500 yuan in Fashion Spring Shopping Mall got a fashion dress worth 4,000 yuan;

(6) The 50th person/kloc-0 who shopped all over 500 yuan in Fashion Spring Mall will get a fashion dress worth 20xx yuan;

(7) The 200th person who has shopped in 500 yuan in Fashion Spring Shopping Center will get a fashion dress with a value of 1 1,000 yuan;

(This activity can be changed for a long time in the future according to the specific situation. )

2. Objective: To attract consumers to buy enthusiastically through high rewards, and at the same time, high rewards can also have a sensational effect.

(8) Draw lots for answering questions (13: 30-2: 00).

1, content:

(1) One week before the opening, a color-printing advertisement of 1/2 was published in the fashion pages of Metropolitan Times and Spring City Evening News, which had a large circulation and a wide spread, and five themes were released in the advertisement, telling readers that the answers could be found at the event site on the opening day;

(2) On the first day of school, the advertised newspaper will answer the questions on the spot, and those who are completely correct can participate in the on-site lottery;

(3) Award setting: Put a number of ping-pong balls into a paper box, and the words "Times", "Fashion", "Spring" (1 group), "Fashion", "Spring" (group 2) and "Fashion Spring" (group 3) are written on the paper box. Anyone who touches any single word will get fashion clothes worth 500 yuan (limited to five), those who touch two single words will get fashion clothes worth 1000 yuan (limited to three), and those who touch four words will get fashion clothes worth 5000 yuan (limited to 1).

2. Objective: To attract consumers' participation through the high reward of interesting answering activities, which has excellent communication effect on improving the popularity of Fashion Spring.

(9) Fashion Show (20: 00-22: 00)

1. Venue: Kunming Concert Hall or Art Theatre or another choice.

2. Contents:

(1) hold a fashion conference with the theme of "Fashion Spring Festival, Fashion Frontiers, Leading Fashion Trends";

(2) Inviting powerful media to participate in the publicity, including the central news media in Yunnan and the mainstream media in Yunnan;

(3) Announce the winners who participated in the competition festival that day;

(4) Those who shop in 500 yuan on that day and the winners of the event will be admitted free of charge with the tickets of Fashion Spring Fashion Show;

(5) Invite 20-40 well-known male and female models to perform fashion shows with the winners.

3. Purpose: To penetrate consumers through fashion shows. Fashion Spring is the forefront of Kunming's "fashion frontier, leading the fashion trend".

Verb (abbreviation of verb) Synchronous media strategy

In order to spread the fashion features of Fashion Spring and the grand occasion of the opening ceremony more widely, and attract more people to participate in the opening ceremony, one week before the opening ceremony, the fashion color pages of Spring City Evening News and Metropolitan Times, which have large circulation, wide spread and great influence, were selected to publicize the products and the opening ceremony activities, so as to attract the general public and consumers' special attention to Fashion Spring in advance. (Media expenses are calculated separately)

1, before opening:

(1) Times: 6 issues, 3 issues of Spring City Evening News and 3 issues of Metropolitan Times, color printing advertisement1/2;

(2) Contents: Inform consumers of the opening time of Fashion Spring, the main contents of the day's activities, knowledge answers, competition rules, etc.

2. After opening:

(1) times: Spring City Evening News, No.4 issue of Metropolitan Times, 1/2 color printing advertisement;

(2) Contents: Announce the winners' list of the competition festival, the shopping prizes and the lucky draw for answering questions, and announce the operation of Fashion Spring on the third day 1-3, so as to highlight the grand occasion of the successful opening of Fashion Spring and make Fashion Spring widely recognized by the market and consumers.

VI. Activity Budget (omitted)

VII. Planning reasons

1, the ultimate goal

People in the exciting times think that if fashion spring wants to occupy the leading position in Kunming fashion frontier for a long time, it must combine its own advantages with the professional planning in the exciting times to create "the core competitiveness of fashion spring". Only by using common wisdom can we put an end to the embarrassing situation of "anticlimactic" and "short-lived" Only by knowing, understanding and analyzing market information at any time, combining with its own characteristics and advantages, improving its own shortcomings and deficiencies, bringing forth the new, bringing forth the new and promoting the fine products, can Fashion Spring have five degrees (popularity, reputation, positioning, popularity and loyalty); Fashion spring can be in an invincible position in Kunming's consumer market and try to monopolize the market.

2. Ultimate care

(1) In the wonderful times, we conduct professional directional investigation and research on China clothing market and Kunming clothing market every month, and provide the latest and fastest consumption trends in the industry to Fashion Spring, thus providing decision-making basis for Fashion Spring in terms of supply organization and sales expansion;

(2) In the exciting times, evaluate the product structure, marketing, promotion strategy and activity planning of Fashion Spring with competitors in the same city every six months, give an early warning to the business style of Fashion Spring, and propose solutions;

(3) The exciting times provide help and strategies for the internal policy, external policy, enterprise mechanism, team combination, personnel training and cultural environment of Fashion Spring Shopping Center;

(4) Forecast the target market, sales volume and sales volume of fashion spring in the exciting era;

(5) Provide the investigation report of consumption potential of Kunming clothing market from time to time at wonderful moments, so as to formulate targeted marketing strategies in the fashion spring;

(6) Encourage experts from the times and industries to conduct special research on the international fashion market. In the name of fashionable New Year, the two sides have long published a special article on "Fashion Clothing and Fashion Frontiers" in the media to guide the majority of white-collar workers in Spring City to consume correctly;

(7) hold a fashion spring festival every three months;

(8) According to the change of market conditions, assist the fashion spring to adjust the marketing integration strategy in time, and formulate detailed promotion plans and coping strategies for the fashion spring.

Activity time: September 20th-September 27th.

Activity 1: Happy to open ten thousand bags of washing powder for great value!

Time: September 20th to 22nd.

Activity content: send washing powder 10000 copies three days before opening (20th, 20th and 22nd).

Publicity content:

You only need to spend 58 yuan to get a bag of washing powder, with a daily limit of 3,000 bags, and a single receipt of 3 copies, while stocks last. This activity cannot be enjoyed at the same time as the "lucky draw".

Shopping mall operation rules:

(1) The gift was confirmed to arrive at the store on September 18;

(2) The customer receives the gift from the gift distribution office with the receipt, and the staff checks the receipt, registers as required, and distributes the gift;

Until the gifts are distributed.

Activity 2: Happy opening, crazy appliances.

Activity time: September 20 -23.

Activity: launch 3-5 excellent products regularly every day, and operate in the form of lightning price. After the home appliance supervisor determines the promotion time and place, he will inform the front desk half an hour in advance for broadcasting and publicity. Until it is sold out.

Activity 3: Happy opening, 60% discount for international brand clothing.

Activity time: September 20 -24.

Activity content: sports and leisure clothes in the joint cabinet of China Merchants are sold at ultra-low discount price;

Operation:

The investment promotion team collects all the activities of the counters in a unified way and submits them to the planner for typesetting design before September 3.

Activity 4: Get off to a good start and win the grand prize!

10 laptops, 100 microwave ovens, 1000 barrels of soybean oil and 100000 bottles of drinks are waiting for you!

Activity time: September 20 -27,

Activity content: Customers who have purchased all over 98 yuan with vouchers can participate in the "Happy Opening to Win Grand Prize" lucky draw. A single ticket purchase is limited to three times.

Special plan:

Activity 5, you shop, I wash the car! -High-end consumers (car owners)

Time: September 20th-23rd.

Activity content: For drivers, as long as they purchase vehicles exceeding 168 yuan with a voucher ticket, they can get a car wash ticket with a parking ticket and a computer ticket.

I. Planning Scheme of Shopping Mall Opening Celebration [Preface]

In view of our business philosophy of "building affordable stores and leading fashion consumption", how to attract middle-end consumers and how to match the activity situation and content with the middle-end positioning and consumption patterns of middle-end consumers have become the key points of this activity.

In the planning process, we pay attention to the organic combination of opening ceremony, promotion activities and establishing the middle-end image of shopping malls; The theme of the event is as artistic as possible, "pulling the tiger skin to make a banner", diluting the commercial purpose of promotion, making the event closer to the target consumers and more touching the target consumers. Judging from the pre-advertising and theme style in the activity, we have considered all aspects from the positioning of specific consumers. During the activity, the time should not be too long, but grand and atmospheric.

Second, the mall opening celebration activities planning scheme [theme]

opening ceremony

Three. Shopping Mall Opening Celebration Planning Scheme [Activity Style]

Magnificent atmosphere

Four. Planning Scheme of Shopping Mall Opening Celebration [Purpose]

(1) Show the brand image to all walks of life and improve its popularity and influence;

(2) Shaping the brand-new image of the first mid-range shopping mall in the city; Create a fashionable atmosphere;

(3) Opening celebrations, opening various horizontal and vertical promotion channels, and launching Christmas, New Year's Day and Spring Festival promotions to lay a good foundation for promotion and good social foundation.

Verb (abbreviation for verb) Planning scheme for opening ceremony of shopping mall [advertisement]

Advance publicity

1. Starting from five days before the opening ceremony, publicity activities will be carried out in Datong Daily, Evening News, advertisements, television and radio. Effectively target mid-range target consumers.

2. Late advertising

Within five days after the opening, we will further carry out publicity activities in media such as Hai Daily, Evening News, advertisements, television and radio media to attract the attention of target consumers and stimulate their desire and awareness of buying.

Intransitive verb [activity program]

On the morning of the 20 th, the ceremony officially began.

Play the welcome song

Military bands and majestic gongs and drums began to play alternately. The host introduced the business philosophy of "building affordable stores and leading fashion consumption" and the opening promotion activities of "buy and send", which mobilized the atmosphere, attracted the attention of guests and customers and gathered popularity.

Announced the official start of business, salute, flying balloons, colorful scraps, the ceremony was pushed to * * *. The host announced the official business. Consumers can enter the market to shop.

Activities are divided into performances and related interactive activities.

The whole activity is over.

Seven. [Arrangement of meeting place]

Combine the site layout with the theme of the opening ceremony, and strive to be "careful, meticulous, serious and comprehensive" and arrange the required materials on site.

[Congratulations]

L, quantity: strips;

2. Specification

3. Content: Congratulations from all merchants and cooperative units.

4. Layout: Square buildings (lanterns, flags, flower baskets)

[Tribute] 8 doors, each door has 6 rings * * * 48 rings.

[Flying the dove of peace]

1. Quantity: 688

2. layout: fired at the opening ceremony and then released.

Make the whole venue look grand and peaceful, and increase the atmosphere of the opening ceremony.

[High-altitude balloon]

L, quantity: 6

2, specifications: balloon diameter 3 meters.

3. Content: Congratulation and celebration speech

4. Layout: Above the venue and the main venue.

[Inflatable table arch]

1, quantity: 2

2, material: PVC

3. Layout: East and West of the main venue 1 seat.

[Inflatable cross-street dragon arch]

1, quantity: 8

2. Layout:

[t-stage]

1, quantity: l blocks:

2. Materials: steel pipes, wooden boards and red carpets.

[red carpet]

Quantity: 60 square meters, highlighting the main venue and adding festive atmosphere.

Atmosphere building

Military band

Number of people: 30

During the welcome and ceremony, various welcome songs and warm celebration music were played, which made the ceremony look grand.

【 prestige gongs and drums team 】

Number of people: 30

During the celebration, various warm, wonderful and festive gongs and drums performances were also performed, which reflected the local characteristics.

[Male Moderator] 1 person

1. Introduce the development of Wanrenhui, the scale and business philosophy of shopping malls, and the rules of "buy and send" activities.

2, mobilize the atmosphere at the scene

[sound]

1, quantity: l sets

2. Description: Major

3. Venue: Main venue

4. Media cooperation (omitted)

Eight. [Postscript]

1. All activities in this draft are tentative. Due to the time problem or the need for more in-depth communication and discussion with the organizers, omissions and other unfinished items in the plan may not be reflected in this case.

2. The details of the first Bauhinia Cup Golf Friendly Tournament will be treated as a separate case, and will not be explained in detail in this case.

3. Generally, the opening date should be chosen as a legal rest day for the convenience of guests and consumers. The organizer has set September 25th as Monday, so it is suggested to make a decision. ：

We attach great importance to the planning and holding of this event, and hope that through in-depth communication and cooperation with the organizers, this celebration will be a complete success-achieving good promotion benefits, extensive and lasting social benefits and news benefits.

market

Date, month and year