Anti-drug mascot

Based on the design blueprint of "The Beast", the work personifies the vivid, spiritual and fearless cartoon image of anti-drug and names it Ban Ban. Through exaggerated proportion, the head enlarges the cordial, lovely and rich expression on the face, showing warm and cordial artistic charm. The blue mane represents rivers and waters, reflecting the regional characteristics.

Holding a wall-shaped "anti-drug shield", highlighting historical and cultural elements and taking the meaning of "unity is strength" shows the strength and dignity of the anti-drug cause, shows the determination of the whole people to fight drugs, and embodies the anti-drug policy of "blocking the source and intercepting the flow" and "treating both the symptoms and the root causes". With the anti-drug logo printed on his chest and wearing a red cloak, he became a pioneer in anti-drug and made a gesture of prohibition, calling on everyone to "cherish life and refuse drugs."

The overall lines are smart and smooth, and the lively image is vivid on the paper. The dynamic connection between the main facial image and body shape is natural and ingenious, and the color matching conforms to the theme, which conveys the positive energy connotation of youth to the public and shapes the excellent public image of anti-drug propaganda.

The role of cartoon mascots

Cartoon mascots can represent brands and convey their core values and concepts. With their lovely and lively image, they have narrowed the distance with consumers and made the brand closer and friendlier. For example, Mickey and Minnie of Disney have become representatives of Disney brands with their kind and lovely images.

Cartoon mascots play an important role in marketing and promotion. They can attract people's attention and enhance brand awareness through various channels, such as TV advertisements, social media and posters. For example, some TV advertisements use cartoon mascots to attract children's attention, thus increasing product sales.

Cartoon mascots can also be used as event mascots, adding a festive atmosphere to the event. They are usually designed as representative images, such as mascots of the Olympic Games, which express the Olympic spirit and wishes for world peace with unique images and meanings.