Does anyone still go to Snow Country? How about traveling to Snow Country in 2020?

Xiang Xue is a very famous scenic spot in recent years, located in the northeast of China, where the snowfall is the highest in China. Every winter, thick snow covers the house, which makes people feel a surprise gift, just like entering a fairy tale world.

Xiang Xue, China was once one of the most anticipated scenic spots for tourists visiting Heilongjiang in winter. However, since the end of 20 17, Xiang Xue's reputation has plummeted, making many tourists flinch. Although in recent years, as the "trump card" of Heilongjiang Province, Xiang Xue is also trying to wash away the bad marks of the past, but for tourists, fear of being "slaughtered" is still the biggest worry when going to snow to enjoy the snow scene.

Every winter, "good" news or "bad" news about Xiang Xue will spread rapidly on the Internet and become a hot spot. At the end of 20 19, director Zhang Yimou was trapped in a toll station by heavy snow on his way back from filming in Xiang Xue, and was escorted to Harbin toll station by high-speed traffic police. Recently, a Shenyang tourist bus was rumored by netizens as a tourist bus to "Snow Country" after a traffic accident on the way to "Xue Cun" in Jilin Province. After misinformation, the netizen was punished by the network police.

In order to change the past, everyone "grinds the knife once every nine months and slaughters the sheep once every three months." Accommodation, catering, entertainment and so on in Xiang Xue Scenic Area are clearly marked, and a plaque of "complaints first, compensation first" is hung in front of the merchants, and there are patrol "supervisors" in the scenic area. Even before the tourists jump into the wild, the host will broadcast a complaint phone, and Xiang Xue seems unable to bear any fatal blow.

In China Xiang Xue Scenic Area, the signs of "Complaining about Insurance Payment" can be seen everywhere.

Nowadays, for the self-employed in Xiang Xue, in order to avoid disputes and complaints with tourists, even if the price is clearly marked, customers still bargain and insist on paying less, which businesses can only accept. When the interests of tourists are put first, the interests of businesses can only be put behind.

Star effect cooling

"Xue Shanbin Family Hotel" is the "luxury house" that five groups of star families hope to stay in when the final issue of the first season of Hunan Satellite TV's large-scale reality show "Where is Dad?" 1October 9th 20 1 13. Finally, Wang Yuelun and Wang Shiling won the fourth room. Four years ago, because of the reconstruction of the bungalow, the house where the star father and daughter once lived no longer exists, and the billboards erected at the intersection gradually faded.

"In the past, tourists always made it clear that they would live in the house where Wang Yuelun's father and daughter lived. "Zhou Dan, a 22-year-old innkeeper, said. In the years after "Where's Dad?" was broadcast, it was difficult to make a reservation except for the room where Wang Yuelun and his daughter lived. Some tourists are even satisfied as long as they can stay at the "Xue Shanbin Family Hotel".

Zhou Dan is the niece of Xue Shanbin, the operator of "Xue Shanbin Family Hotel". She grew up in Xiang Xue. Before graduating from college, she worked part-time as a private tour guide and sold tickets in scenic spots. After graduation, she returned to Xiang Xue to study finance and started to run this family hotel with 12 rooms.

Looking at the slippery "flowing" snow under the eaves, Zhou Dan often thinks of his childhood winter. It snowed all night, and the snow reached more than one meter deep, and even the door could not be pushed open. "We often need to prepare more food at home." Zhou Dan recalled.

In 20 13, "Xue shanbin family hotel" has been a "luxury" family hotel in Xiang Xue with seven or eight rooms. But now, with the continuous improvement and upgrading of the overall accommodation environment in Xiang Xue, even if it was rebuilt four years ago, each room has a heating kang, which can sleep about five people and is equipped with a separate bathroom, but there are already better hotels.

"Most family hotels are similar in hardware, and they can only work hard on soft clothes." Zhou Dan said. Before this year's tourist season, she equipped each hot water kang with a small kang table and a pillow, and added toiletries and a hair dryer to the bathroom.

On Saturday, October 4th, 2020/kloc-0, room 12 of Xue shanbin's family hotel has been reserved for a long time. Every room is in 400 yuan every night, but Zhou Dan is not satisfied. He plays mobile phone alone on the water heating kang.

"Compared with a few years ago, the price of the room is much lower now. "Zhou Dan said. Last winter, the snowfall in Heilongjiang Province decreased and the tourism industry was hit.

Young people take photos in Xiang Xue Scenic Area, China.

Just before New Year's Day this winter, there have been more than a dozen snows in Xiang Xue, but the number of tourists is still not as good as in previous years. Room prices have also been affected. Now, house prices can only be sold in 200 yuan on weekdays and 400 yuan on weekends. Zhou Dan hopes that the number of tourists will increase by 5,438 from mid-June to 10.

A few years ago, Zhou Dan would run a family hotel in Xiang Xue in winter and do nothing the rest of the time. After the peak tourist season in Xiang Xue this year, Zhou Dan intends to find a job related to the financial industry she studied in university.

"Nowadays, fewer and fewer people mention the' star room' in Where is Dad?" Zhou Dan said. The broadcast of this program not only brought more tourists to their family hotel, but also greatly improved the popularity of Xiang Xue. With the passage of time, the aura of star effect gradually faded.

The possibility of a star, a variety show and a scenic spot with fire is getting smaller and smaller.

"Everyone knows that Zhang Yimou is coming to make a film, but this has not brought an increase in the number of tourists to Xiang Xue." A homestay operator in Xiang Xue said.

Movies, TV dramas and variety shows have been filmed in Xiang Xue since 200 1. At the end of 20 19, director Zhang Yimou was blocked by heavy snow when he returned to Beijing after filming the film "Above the Cliff" in Xiang Xue, and was escorted to Harbin toll station by high-speed traffic police together with tourists stranded in Xiang Xue and Yabuli.

In recent years, with the gradual increase of tourists from Xiang Xue, Xiang Xue's tourist reception capacity is also improving year by year.

According to Heilongjiang Daily, as of February 28th, 2065438, there had been 1 1 snowfall within 44 days after the opening of Xiang Xue Scenic Area. With the help of snow mushrooms, snow houses and unique folk culture, it has received more than 300 thousand Chinese and foreign tourists.

But even on weekends, there are still some family hotels with "empty rooms" in front of them. Even on Xueyun Street, there are homestay operators who attract customers.

"Complain first, pay first"

As night falls, the yangko team is gathering in Yunjie, Melissa Zhou. Due to the large number of tourists, in order to ensure the smooth performance of the performers, the Yangko team is surrounded by many "supervisors" in the scenic area. In addition to the sound of playing musical instruments, there is also a loudspeaker to play the prompt sound of "walking to both sides" to tourists.

In this year's Xiang Xue Scenic Area, a group of people wearing "supervisor" red armbands appeared, which is unprecedented compared with previous years. In addition to ensuring the safety of tourists and maintaining the order of scenic spots, they also provide help to tourists in need.

On weekend nights, tourists are constantly gathering in the bonfire square in Xiang Xue, and the snowy sightseeing plank road is also crowded with people. After the countdown, the staff in Xiang Xue lit the firewood in the brazier, and the tourists danced rabbit dance and "Wild Jump".

At night in Xuexiang, China, tourists took photos of splashing water into ice.

"400, three 0.0453." Before the bonfire party started, a hostess told the tourists that in addition to paying attention to Xiang Xue's official WeChat account, they could also call this number to make a complaint. This is the service hotline of Xiang Xue National Forest Park and Xiang Xue Tourist Scenic Area in China.

In Xiang Xue scenic spots, family hotels and restaurants, "Pay for complaints first, rest assured to visit Longjiang" supervised by the Heilongjiang Provincial Department of Culture and Tourism can be seen everywhere. The plaque, and attached to the tourism rights telephone.

Starting from 20 18 and 1 1, Heilongjiang province has established a compensation mechanism for tourism complaints in advance. Last year, in 65438+February 65438+April, six Guangzhou students exposed online took a taxi to the city at Harbin Taiping International Airport and were charged a fare of 1000 yuan, which was paid in advance by Harbin tourism department.

"In most cases, it is an apology and a refund." A family hotel operator said. While trying to provide good service, they will not have disputes with tourists, but if they encounter complaints from tourists, they will actively solve the problem. However, if you encounter tourists who are "unreasonable" and "difficult", you can only get a refund or double compensation. Because once the complaint problem is not solved, the merchants in the scenic spot will be ordered by the manager to suspend business for rectification or simply close the store.

"clearly marked"

For example, it takes about 5 hours to get from Harbin downtown to Xiang Xue by bus. It takes only 8 minutes 1 hour to take the bullet train to Yabuli West Station, and then transfer to the through train in Xiang Xue scenic spot, which can go directly to Xueyun Street, the core scenic spot in Xiang Xue, and the journey takes about 2 hours.

At Yabuli West Station, there will be staff wearing "China Xiang Xue Scenic Spot Through Train" to guide individual passengers to scan the code to buy tickets and take buses. At the railway station, there are through train fares for the only officially designated scenic spots in Yi Labao and Xiang Xue.

After the smuggling incident, Xiang Xue's every move was under the supervision of tourists and netizens.

It is understood that the fare from Yabuli West Station to Xiang Xue Scenic Area Tourism Service Center is 85 yuan per person. According to the guidance of the staff, after scanning the reservation QR code on Yi Labao and paying attention to the official account of "Long Yun Travel Service" WeChat, the reservation price on the jump applet is actually 80 yuan per person. There is no physical ticket when riding, so you can ride by SMS. The company that transports vehicles is Longyun International Travel Service, a subsidiary of Longyun Group, a large passenger transport group in Heilongjiang Province.

In addition, "Long Yun Tourism Service" WeChat WeChat official account can also book tickets for Xiang Xue scenic spot, and the fare is 1 15 yuan, which is cheaper than buying at the ticket office of Xiang Xue scenic spot, and there is no physical ticket. Staff can enter the scenic spot by scanning the tourist ID card.

In this regard, according to the driver of the through train in Xiang Xue Scenic Area, the actual boarding place of the through train in Xiang Xue Scenic Area is Yabuli Tourism and Culture Post Office, and the round-trip fare to Yabuli West Station is around 5 yuan. For the convenience of tourists, the through train in the scenic spot directly picks up tourists at Yabuli West Station, pulls them to Yabuli Tourism and Culture Post Office, and then buys tickets, so only 80 yuan tickets are charged. Another staff member at the ticket office said that the actual ticket prices in Yi Labao were not updated in time.

As for the fare difference of 5 yuan in Xiang Xue scenic spot, except for the through train in Xiang Xue scenic spot, other vehicles can only stop at the gate of Xiang Xue scenic spot, and tourists need to take a bus ferry to enter the core scenic spot after purchasing tickets. The through train in Xiang Xue Scenic Area can directly enter the scenic area, in fact, it saves the cost of car ferry, 5 yuan.

"I pay, I have the final say, I pay 260." A female tourist pressed the payment password on her mobile phone and left. Li Xuefeng leaned on the ski ring more than one meter high and kept silent with his head down. Li Xuefeng, 45, runs a skiing circle and snow recreation project in Xiang Xue. This year is the third year.

On the afternoon of October 4th, 65438/KLOC-0, a group of 9 tourists from the north came to the ski circle snow amusement project area in Li Xuefeng. There is a wooden board on the wall of the bungalow, which reads "50 yuan for everyone in the ski circle" and a QR code paid by mobile phone.

Among the 9 tourists, 7 tourists played the ski circle, and a middle-aged woman slipped down the 100-meter snowy road, and stopped playing after only playing once. Another woman is holding a ski ring, ready to play several times. After explaining with Li Xuefeng, we reached an understanding that Li Xuefeng only took money from six people and 300 yuan.

After more than an hour, seven tourists left one after another after having fun, leaving the woman who had just taken over the ski circle to pay the bill. The woman bargained with Li Xuefeng twice, but both were rejected. Finally, the woman paid 260 yuan with her mobile phone and left.

"The price is clearly marked in 50 yuan, no matter when or how many times, but there is nothing you can do when you meet such tourists." Li Xuefeng said. Sometimes when there are few tourists, he will lower the price to attract more tourists to experience the skiing circle, but the highest price never exceeds that of 50 yuan.

In the scenic area, whether it is selling frozen persimmons on both sides of Xueyun Street, or family hotels, restaurants and restaurants, the price is clearly marked, and even the grams of ingredients used in restaurants will be clearly marked, but no matter which operator, they will encounter tourists who bargain. Operators sometimes make concessions when the number of tourists is small.

Tourists buy frozen goods in China Xiang Xue Scenic Area.

Small merchants with "bitterness"

Before the opening of Xiang Xue Scenic Spot on 20 19, Wang Xuefeng and his wife quit their jobs and started to run restaurants in Xiang Xue Scenic Spot, which is the fifth year. The couple calculated that the number of tourists in Xiang Xue in 20 18 was also affected by the decrease of snowfall. 20 19 snowfall increases, "it will definitely make money." Until the beginning of June 2020, 5438+ 10, Wang Xuefeng and his wife said, "There is still 50,000 yuan left in rent." Wang Xuefeng watched the door smoking, while his wife fiddled with her mobile phone. Although it was lunch time, there were no tourists eating in the store.

Wang Xuefeng and his wife rented a 30-square-meter shop on the side street of Xiang Xue Scenic Area, and the rent for three months was 80,000 yuan. For the same meter, on Xueyun Street with the most tourists, the rent is 1.5 million yuan. From the opening to the closing of Xiang Xue Park, the lease period is only three months. Just four years ago, Wang Xuefeng and his wife rented a shop at a rent of 50,000 yuan. Since then, the rent has increased by 6,543,800 yuan every year.

The couple are not native to Xiang Xue. Besides renting a storefront, they also need to find a place to live. In order to save rent, the couple sleep on the floor next to the radiator after closing the shop every day. Sometimes when the shop closes late, Wang Xuefeng's wife sleeps in the narrow bathroom.

In order to earn more money, Mr. and Mrs. Wang Xuefeng add breakfast in the restaurant, close at 2 am and get up at 6: 30 am to sell breakfast. When there are many tourists, the couple can only sleep for more than 4 hours a day. Even if they are bitter and tired, as long as they can make money, they all think it is worth it.

"When I first opened a shop, I hired a waiter. Later, fewer and fewer tourists ate, and even no waiters were needed. " Wang Xuefeng said. He is a cook and his wife is a waiter.

When not opening a restaurant in Xiang Xue, Wang Xuefeng and his wife will work in a restaurant outside the province. After running a restaurant in Xiang Xue in the first year, they really made money. At the best, the daily turnover can reach 2000 yuan. "Don't be angry with others, and don't worry about being owed wages." Wang Xuefeng said.

At the end of 20 17, the "Xiang Xue Smuggling Incident" caused great losses to Xiang Xue, and also deterred tourists interested in visiting Xiang Xue.

"I just want them to see the real face of Xiang Xue now." In order to reassure more tourists who want to travel to the snow, Wang Xuefeng even opened an account on the live broadcast platform, which not only broadcasted his cooking, but also introduced the scenic spots. After a period of live broadcast, although there were only 1000 fans, some netizens did watch Wang Xuefeng's live broadcast, really came to play in the snow, and ate in a restaurant in Wang Xuefeng.

"Snow Mushroom" in China Xuexiang Scenic Area

Take jiaozi, a plate of pork and cabbage in a restaurant in Wang Xuefeng as an example. There are 20 dishes in jiaozi, and the price of most restaurants in Xiang Xue Scenic Area is 38 yuan. Wang Xuefeng believes that if the rent can be reduced, the cost can be reduced, and the catering price of tourists will also drop.

According to another restaurant owner who asked not to be named, before the opening of Xiang Xue Park every year, in addition to the rental and purchase costs, a deposit of 50,000 yuan should be paid to the management of Xiang Xue. If tourists complain, they will be fined as appropriate, and the fine will be deducted from the deposit.

The owner of the restaurant agrees with this form and thinks it is also for the better development of Xiang Xue. However, it also complained that even if it was not fined, it would take about half a year for the money to be returned to the merchants.

In addition, according to him, in addition to utilities, Xiang Xue Scenic Area provides central heating, but the heating cost is slightly higher. The standard of heating fee is 65 yuan per square meter, while the standard of heating fee for non-residential houses in Harbin is 43.3 yuan per square meter.

"Snow country refers to snow, and it will be finished as soon as it is civilized." 1At noon on October 5th, Wang Xuefeng looked at the snowflakes dripping under the eaves and said.