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Property community promotion
1. Property knowledge promotion
Property management knowledge promotion 1. How to promote property management knowledge
In order to unify thinking, improve the quality of employees, enhance cohesion, and shape the property company This plan is specially formulated to maintain a good image, better conduct property promotion work under the new situation, and promote the construction of corporate culture.
1. The guiding ideology adheres to the propaganda of the party’s line, principles and policies, takes economic construction as the center, focuses on enhancing the cohesion of the property company, unites people, inspires fighting spirit, and takes the company’s development as the starting point and foothold of the work. Give full play to the role of the public opinion position, promote the construction of corporate culture, and establish a good image of the property management company. 2. Publicity focus 1. The company’s major business decisions, development plans, work initiatives, new regulations, new policies, etc.; 2. Laws and regulations related to property; 3. Advanced deeds, typical reports, work innovation, work experience; 4. Property Knowledge; 5. Corporate culture promotion, etc.
3. Specific measures for publicity 1. Correct understanding and pay equal attention to publicity work and economic work. Publicity work is a way to educate and motivate employees, and it is an indispensable task for enterprises.
If an enterprise wants to develop and achieve its goals, it is inseparable from the unremitting efforts of all employees. Only by further strengthening publicity work can employees' fighting spirit be stimulated and centripetal force be formed, so that all tasks can be invincible and win-win. Establish the company's unique corporate culture. Therefore, we must have a correct understanding and regard publicity work as a major event to do well.
2. Strengthen measures and implement publicity work. ① Establish a company publicity network and form a combative publicity team.
A publicity and education department is established to be responsible for the publicity work of the entire company. Each department, each management office, and each project department has a person *** responsible for the publicity work of each department. At the same time, a publicity knowledge training should be organized to improve the work ability of publicists and adapt to the needs of the company's publicity work.
② Property Express. One issue per week, with additional supplements issued as needed.
The company's internal magazine can focus on promoting property services, reflecting the company's business philosophy and core values, and can also report on recent work developments. ③Update and add placards.
The fonts and colors should be unified to reflect the company's cultural characteristics. The company office is responsible for replacing signs hung on the road, and other management offices are responsible for them.
④Carry out special publicity activities. Each department will take the lead in doing this work as needed.
Such as: safety month, quality service month, flood prevention month, etc. ⑤ Carry out the work of appraising the best and establishing pioneers to reflect the humanistic spirit.
Carry out activities such as selecting quality pacesetters, technical experts, and labor competitions to stimulate employees' enthusiasm for work and enhance their team spirit. ⑥Each management office and project department should hold pre-shift meetings and regular meetings.
4. Strengthen external publicity, mainly promoting the image of the property company. (1) Employee training.
Every employee of our property company is a port for external publicity. More than 300 employees are showing themselves all the time, so the first impression the owners have of the property is from the grassroots employees. Got it there. Improving our own quality and service standards is our top priority. The training of employees needs to be carried out from the following two aspects: 1. Basic property knowledge training.
Conducting property knowledge training for employees, on the one hand, improves their own quality and increases their self-discipline; on the other hand, it allows employees to understand the details of our property services and be able to apply them skillfully in practice During the work, I was able to calmly answer the owners' questions about some basic conditions of the community, which fully reflects the good professional style of the property company. 2. Training on employee etiquette and courtesy, and standardization of job service details.
The words and deeds of property employees reflect the image of the property company. High-quality services are reflected in some details. For example, security guards and cleaners greet the owners with a smile and say "hello" when they see them. Take the initiative to have positive communication with the owners. The security guards take the initiative to help the owners do what they can. Our maintenance personnel use operating standards to require themselves when they come to repair. The project manager changes from passive service to active service and takes the initiative to make phone calls and visits. owner. (2) Produce a complete set of Dalong Greenport Property Promotional Brochure.
We need to make a brochure of our Dalong Greenport Property, which includes the basic situation of the community, the scope of property services, the standards of property services, humanized services, warm reminders, and special service items Etc., it can make both employees and owners clear about the content of our services, and introduce our property company as familiarly as introducing our home. (3) Make full and reasonable use of existing facilities and areas as a platform for publicity.
1. Publicity boards and notice boards can be set up with columns such as "New Property Updates", "Good People and Deeds", "Tips on Decoration", "Work Pictures", etc., and update them in a timely manner so that owners can Have a more intuitive and in-depth understanding of our service details and content. 2. The "two stations and one newspaper" in Shunyi District (i.e. Shunyi TV Station, Shunyi Radio Station, Shunyi Times) broadcast "warm reminders", "property knowledge", "life and health knowledge", etc., so that owners can enjoy services At the same time, I also learned about property management.
3. Establish a website of the property company, open multiple columns for publicity, or set up a forum for owners of Dalong Greenport Property Company. For questions on the forum, the departments determined by the company will be approved by the company leaders. Then respond, implement the good suggestions put forward by the owners immediately, and provide correct public opinion guidance for some misunderstandings or questions of the owners. Each employee can also use themselves as a platform to participate.
4. Community newspapers and periodicals publish "property knowledge", "notices of large-scale community events", "new community trends", "life tips", "good people and good deeds" and other promotional contents, and distribute them to owners on a regular basis. 5. Make full use of the space available in the community, such as posting promotional materials in elevators, opposite elevator entrances, corridors and other convenient advertising effect areas.
6. Make full use of the electronic screen in the community (the monthly cost is about 5,000 yuan) and the electronic screen of Dalong Company to broadcast property work updates, property knowledge, etc. in a rolling manner. (4) Use mass text messaging to transmit information.
Use the group text messaging platform to deliver information to the owners, including issues closely related to the owners’ home life (such as gas switches, water outages, power outages, community insecticide spraying, etc.), warm reminders, community Notices of large-scale events, holiday greetings, the latest property policies and regulations, and more. This reflects the property company’s thoughtful and humanized service concept.
(5) Communicate regularly with owners in an interactive manner. 1. Regularly invite owners to hold "symposia", which can be based on different ages.
2. What are the contents of the property publicity board in residential areas?
(1) Establish and improve the publicity work organization, clarify responsibilities, and establish systems. The neighborhood committee has established a publicity work committee, with a publicity work leading group under it. In accordance with the requirements of the "Desheng Street Community Spiritual Civilization Publicity Board Management Measures", a designated person is specifically responsible for the work of the publicity board. The leading group also specially conducted research on the management and utilization of community bulletin boards and blackboard newspapers, and formulated a community propaganda volunteer team management system, a contact system for the community neighborhood committee publicity work committee, a regular replacement system for bulletin board propaganda content, and publicity and spiritual civilization work files. A series of rules and regulations such as system and publicity board sanitation protection and cleaning system, various work responsibilities are implemented by people, and the sound organizational structure enables the community publicity board to be regularly replaced, regularly cleaned, and regularly maintained.
(2) Extensively mobilize the masses to actively participate in the maintenance and construction of community bulletin boards.
The community bulletin board is the publicity and education position for community residents. In order to better mobilize the masses to participate, a community propaganda volunteer team with neighborhood committee members as the main body has been formed. The volunteers include not only community party members and activists, but also highly respected community members. The elderly, quick-thinking primary and secondary school students, etc. The vast number of community residents have contributed ideas and brainstormed ideas. With everyone's joint efforts, the content of the community bulletin board has become more relevant to life, the people, and reality. Community publicity and education and spiritual civilization construction work have become the affairs of the majority of community residents themselves, which has improved the residents' sense of ownership and community cohesion, and also strengthened the effect of publicity and education.
3. Enrich the educational content of community bulletin boards and focus on the actual effects of community spiritual civilization construction
In order to better play the role of this position, the community follows the publicity plan and combines various aspects of the community For the central work, we carry out theme publicity and special publicity, and regularly change the content of the publicity column to ensure that the methods and content are always new. In 2004, *** produced and replaced 30 issues of bulletin boards, including "popularizing scientific knowledge and promoting scientific spirit", "people-oriented science and technology, building a moderately prosperous society in an all-round way", "clean environment, caring for health", "civilized etiquette knowledge", etc. Rich content attracts the attention of community residents.
3. Property knowledge to help make your daily life more convenient
After the house is moved in, the "struggle" between the home buyer and the developer becomes between the property company. In the future, my daily life will basically involve dealing with property companies. Not only to ensure the convenience of your own life, but also to prevent yourself from being deceived in your interactions with the property company, it is necessary to understand some property knowledge.
1. When does the property company start collecting property management fees?
Answer: Generally, it can be divided into two situations and methods. One is that the property management fee starts to be collected after the home buyer signs the house; the other is that the property management company starts to collect the management fee when the resident checks in. fee.
2. Do developers need to pay property management fees for vacant houses?
Answer: Currently, there is no explicit regulation. However, according to current industry practice, developers pay property management fees for vacant houses. As for the management fee to be paid, it can be implemented in accordance with the corresponding standards stipulated in the "Convention on the Use, Management and Maintenance of Houses".
3. When collecting property management fees, what is the billing area based on?
Answer: The billing area is based on the building area indicated on the real estate certificate. This building area includes two parts: one part is the building area within the suite, and the other part is the common shared area. For houses that have not obtained a real estate certificate, the sales area in the purchase contract signed between the developer and the home buyer shall prevail.
4. Who will bear the cost of lighting in public areas?
Answer: The lighting in public areas generally refers to the lighting in the stairs, foyer, corridors and other places of the building. This part of the energy cost should be borne by the beneficiary. The general practice is to allocate the cost according to the unit door. . Therefore, in addition to paying for the energy used by the household, households should also pay shared energy costs.
5. When renovating, should residents pay a renovation deposit to the property management company?
Answer: It is a common phenomenon for residents to decorate their houses. In order to ensure that residents’ decoration does not damage the main structure of the house and ensure the safe use of the house, residents must apply to the property company when decorating. Construction can only be carried out after approval, and a decoration agreement must be signed with the property company to clarify the decoration content, decoration time, garbage disposal method, and handling of liability for breach of contract. Whether the property company should collect a decoration deposit shall be based on the agreement between the home buyer and the property company when checking in, that is, in accordance with the provisions of the "Convention on the Use, Management, and Maintenance of Houses."
6. How to divide the maintenance scope of the property management company and the owner?
The property management company’s maintenance of the owner’s house is divided into two situations.
One situation is: the developer entrusts the property management company with its own home warranty obligations to the home buyers, and the property management company does not charge any fees for repairing the owner's house. This situation is property management The company performs the home warranty obligations on behalf of the developer;
Another situation is: the property management company’s maintenance of the owner’s house does not fall within the scope of the developer’s home warranty for the home buyer, and the property management company charges labor time fees. This situation is an independent paid service provided by the property management company entrusted by the owner. (Note: This community belongs to the second situation)
The maintenance scope and maintenance responsibilities of the property management company and the owner are generally agreed upon in the property management contract signed by both parties.
Generally speaking, property management companies monitor public parts and public equipment, public buildings and public facilities, including the exterior walls of the house, stairwells, and passages. Responsible for the maintenance of roofs, elevators, mechanical and electrical equipment, antennas for public use, fire protection facilities, green spaces, etc.
Generally, property owners are responsible for the maintenance and repair of all their properties. Indoor parts and equipment, including water, electricity, gas and other indoor pipelines, facilities and private balconies, are maintained by the owner. Owners can maintain their own parts and equipment for their own use, or they can entrust a property management company or other professional maintenance personnel to perform maintenance, but they will need to pay corresponding fees for entrusting others to perform maintenance.
Property knowledge should be slowly learned and accumulated in daily life. Although it is not a big deal, it is always a good thing to know something.
(The above answer was published on 2016-01-04, please refer to the actual current home purchase policy)
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4. What is the best content for a bulletin board in a property management community?
Bulletin board is a general term, and generally there is not one type of bulletin board.
The contents posted on the bulletin board include the following:
1. Property announcements.
2. Correspondence.
3. Warm reminder.
4. Good people do good things.
5. Financial budget.
6. Complete the work this month.
7. Plan for next month.
8. Good people do good things.
9. Laws and regulations.
10. Charges.
11. Emergency.
12. Already collected.
13. Property contact information.
14. Announcement to property staff.
15. Employee departure rewards, resignation, and appointment.
16. Posted by other units.
17. Wait for property-related information.
Clean up expired notifications promptly!
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