2022 Shanghai Tourism Festival

The annual theme of the 2022 Shanghai Tourism Festival is "The Most Shanghai Suzhou River", which focuses on the trial of Suzhou River waterway. It will introduce the new look and scene of Suzhou Creek to the public comprehensively and systematically through 12-hour all-media live broadcast.

The main arrangements include the "Leyou Yungou 9 17" tourism consumption season, the "Top Ten Huimin Tour" theme series activities, and the release of the "Shanghai Best" index.

At present, the biggest characteristics of Shanghai tourism are urbanization, integration, internationalization, beautiful scenery and better life. The buildings can be read, the blocks can be strolled, the waterfront can be relaxed, and the countryside can be relaxed, which gives the city more "small and beautiful" new performing arts space, new cultural landscape and good places for leisure.

This year's Shanghai Tourism Festival vigorously promotes the tourism mode of "micro-tourism, deep tourism and slow life", accelerates the transformation of Shanghai from a tourist source to a high-quality tourist destination, and lets foreigners see China, China people see Shanghai and Shanghainese see homesickness.

Shanghai Tourism Festival was first held in 1990, originally named Huangpu Tourism Festival, and later renamed Shanghai Tourism Festival in 1996. This film festival is co-sponsored by Shanghai Tourism Commission, Shanghai Economic Commission and Shanghai Wenguang Film and Television Administration.

Changes in tourism consumption:

1. Tourism destination changes from global tourism to local tourism and Zhou Bianyou.

2. It is the change of tourism mode from group tour to family tour and customized tour.

3. Tourism preference changes from traditional sightseeing tour to leisure tour and in-depth tour.