Do Internet cafes make money?

Online pubs have been really hot recently.

2-5 liters of large-capacity bottled mixed wine (tons of wine), several bottles of beer, snacks, wine glasses, poker and other things are packaged together, which is the main package of online taverns, and the delivery in the same city is realized through the take-away platform. This business model has been sought after by bloggers, students, white-collar workers and other groups on different platforms, forming a new business, and many young entrepreneurs are eager to move.

Can 5000 yuan really get into 80 thousand?

The cost of 5000 yuan is basically impossible. If you want to do online pub business seriously, you have spent a lot of money on the necessary expenses of pre-registration, such as business license, food business license, and a series of follow-up expenses, such as purchasing wine blending table, purchasing raw materials and site selection.

It is illegal to start selling alcohol without obtaining a business license or food business license, so it is unrealistic for many bloggers to advertise that they can do it at home, and it is easy to step on thunder.

Is the propaganda of earning 80 thousand a month true?

Hardly. According to the survey of practitioners in the industry, we found that the income of online pub owners who just started is ranging from 50 million to 20 thousand a month; With the accumulation of regular customers, the business is gradually stable, and the turnover of online pubs can reach 1 0,000 to 30,000.

If only one person is engaged in sideline business and small business, it is basically impossible to earn 80 thousand yuan a month, but with the familiarity of business, it is no problem to earn more than 1 10 thousand yuan a month; If you want to earn 80 thousand yuan a month, the manpower, material resources and venues you need to invest will increase exponentially, which is out of the category of "pub" to some extent and runs counter to the original intention of entrepreneurs.

Exaggerate "conspiracy" after propaganda

Many online pub practitioners claim to earn 50,000 to 80,000 yuan a month and share their money-making experiences on social platforms. When attracting readers to consult, the other party's almost unanimous reply is "selling classes".

From hundreds of bartending recipes to thousands of complete tutorials, some are sold after the sincere business package, and some are cut after a wave of leeks. The online pub "one-on-one teaching" course market is mixed, and entrepreneurs need to keep their eyes open.

With the increasing popularity of online pubs, many deceived entrepreneurs and "experienced people" in online pubs have shared some lightning protection experiences on the platform.

How to make an online pub?

First, the positioning is clear and the pricing is appropriate.

Online pubs mainly provide express delivery service in the same city, so be sure to pay attention to the time. Imagine if the user ordered a "ton of wine" set meal at the party, but it could not be delivered, it would inevitably be a little disappointed, and the consumer's desire to repurchase would not be high.

In addition, online pubs serve young people such as college students and white-collar workers, so we can pay more attention to pricing: there is a difference in purchasing power between college students who have no financial resources and young white-collar workers who have already started working, so we can set two different intervals in pricing, and the effect will be better.

Second, pay attention to packaging and pursue product diversification.

Different entertainment scenes, such as the "sense of ceremony" for dinner and the "film production rate" for camping, all have high requirements on the value of online pub products. The explosion of "ton barrel" packages in online pubs is not unrelated to its high value. More efforts have been made in the value of wine, and users have also made a free publicity for the store in the process of taking photos and sharing.

In view of the differences in tastes and aesthetics of different consumers, diversified wines and menus can give consumers more choices, which means that the purchase rate will increase, and the constantly updated wines will also make people want to buy again.

Third, the combination of online and offline

The main purpose of offline pubs based on online is to promote. With the rise of stall economy, many young people will put entertainment places in stalls with more free space, which is a rare publicity opportunity for online pubs.

Most customers who have spent money in stalls or shops are willing to leave their contact information, which is very important for consumers to accumulate in online pubs. This is also the reason why major online pubs have to develop offline. Well done offline, it can be drained online, and vice versa.

Fourth, attach importance to marketing and establish a private domain traffic pool.

The newly established online pub wants to get orders quickly and improve its popularity. Marketing promotion is the simplest and labor-saving method. By investing in platforms, inviting online celebrities to write promotional soft articles and launching promotional activities, etc. A series of marketing activities can help businesses quickly open the local market and shorten the profit cycle.

However, many pub owners report that their promotion effect is not great, and they are basically single losses in the early stage. The reason for this is naturally that there is a problem with marketing planning, which leads to high customer acquisition costs. By looking for a third-party media company to carry out marketing activities in the early stage, we can save a lot of promotion expenses and reduce the cost of obtaining customers. After establishing a private domain traffic pool with the help of a third party, you only need to spend less energy on regular promotion activities.

abstract

The slogan "The cost is 5,000, and the monthly income is 80,000" is not credible. Entrepreneurs who want to dream of making money can dispel this idea, but online pubs are really another way out under the epidemic. Maybe the pub that Helen can't open will bring new life online.

Professionals do professional things. When you can't sell tons of barrels, maybe you should find a professional marketing team.