Marketing plan

Marketing promotion means that in order to expand product market share, increase product sales and visibility, companies convey information about products or services to target consumers to stimulate and strengthen their purchases. Motivation, and a series of measures taken to convert this purchasing motivation into actual purchasing behavior. Now, let’s take a look at the following two articles about marketing planning plans!

Motor

1. Planning goal: to increase Chaohua’s current visibility and influence in the market.

2. Plan operation steps and procedures

Collect more than ten large electric vehicle companies in the electric tricycle industry, and investigate to understand which electric tricycles are assembled in the factory Manufacturer of motors. Then carefully explore whether there is space to install billboards on the opposite side of the road in the direction of the factory entrance gate, or if there are private houses opposite, that would be best, and a wall would also work.

1. Most of these large factories are only on the roadside. If a billboard is erected on the open space opposite the factory, the road administration department will definitely not allow it and impose a fine. But I firmly believe that nothing is impossible. On the one hand, I spend a little money, and on the other hand, I add some super flashy reminders on my billboards: "Warn drivers to drive safely and take care of roadside flowers and plants" and other public welfare slogans. These words don't take up much space but they give the road administration department a reason not to clear them out.

2. Private housing is a little easier to deal with. Just buy some gifts or give some money to explain your intention, and it’s almost done. Choose the most suitable location for a wall or an empty space. The owner is willing to agree, but if you don't agree, you will have to deal with it. If you don't agree, you can give some sweet things to try and you will be able to get the quantitative size for the subsequent work. Note: It is necessary to verbally explain that only our family is allowed to be placed in this position, and the latter's plundering is not tolerated. If necessary, you can sign a contract and rent it year-round.

3. If it is a wall for factories, mines and other enterprises, you must put some effort into it. Ask the doorman and other factory staff about the personal status of the factory owner to see what the owner likes. He likes to drink tea and give boxes of tea. If he is a money addict, give him a God of Wealth or a decoration that symbolizes wealth.

3. Advertising production requirements

1. The advertising layout must be designed uniformly and what materials should be selected according to different site conditions and specifications.

2. The advertising layout design must be designed by three different advertising companies, and choose one of the three.

3. The most important thing in the layout information is to add a super slogan! And this slogan must be highlighted. I can help you consider and refer to the formulation of this slogan!

4. The information on the layout must be eye-catching. At first glance, you will understand that this is a company that produces motors and its name is Chaohua!

4. Analyze and predict people’s purchasing behavior after the plan is implemented

There are three necessary processes: first, clearly understand; understand the existence of the product through some way or channel; second, generate purchasing tendency; need this product to meet one's needs under certain necessary circumstances, and The first thing that comes to mind is the product that you have already understood before, which is the first step that determines the later development; third, decide to buy or give up during the sales conversation. The erection of this billboard will be of great benefit to you and your company. On the one hand, dealers who visit the factory to place orders will see this billboard at first sight. Over time, they will surely gain unexpected benefits. In addition, this billboard can also be used as a cash cow. This position can be used to advertise for other suppliers who want to enter this manufacturer, and make profits by charging fees! If it is operated properly, the profit is very considerable!

My favorite The worry and worry is that if the billboard is erected, it will be violated by the motor manufacturer that supplies motors to this factory, and some unethical and sabotage behaviors will be taken! Therefore, this must be considered carefully, otherwise, "carelessness will lead to Jingzhou" The ant nest bursts!

Sample essay

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1. Purpose:

To improve the brand awareness of ** Environmental Art Design Office in Shangyu area, consolidate the original market position, expand market share, and enhance the brand of ** reputation, cultivate target consumers’ home design concepts and awareness, and further develop new customers.

2. Target positioning: Decoration customers who have purchased a house, are waiting to purchase a house and renovated an old house.

3. Specific

Plan:

This promotion activity will last for one year and is planned to be divided into three stages. The early stage will focus on brand establishment and market promotion. Mainly, in the mid-term, we will inherit the past and link up the future, and in the later period, we will focus on the market.

The first stage: before the May Day Golden Week

User characteristics analysis: Considering that many people will buy new houses and decorate them when they get married, and the houses are used as wedding rooms. Therefore, on the user side, we are considering using newlyweds as a promotional appeal point and conducting discount activities related to new home decoration. "**Bless lovers with new home decoration and give gifts"

Price analysis: When consumers are decorating, price is the most important factor besides style. The decoration price mainly consists of three parts. One is The material part of the decoration, the second is the design part, and the third is the construction part. After decomposing the price components, we thought it would be best to integrate forward, communicate with material suppliers, jointly promote, reduce costs to benefit customers, and conduct publicity in this regard and conduct activities with the theme of "Linkage, Heartbeat" . Slogan: "**Join hands with material dealers for one-stop promotional activities."

Suspension areas: Mount Everest, Gaofeng, Houcun, Multi-Century City, Liangjiashan Terrace Houses, New Century Flower Garden

Fengming Villa, Meteor Garden, Jiankai Garden For other communities, there are 2 to 18 for each community. The main intersections are Songxia, Lihai, Tangpu, Dongguan, Daoxu, Xiaoyue, Haoba and Lianghu. Eight towns, each town has 2 lines and 16 lines.

Compile and print brochures and leaflets. It is planned to print 2,000 copies of the brochure, with a size of 24 pages and 8P. The information includes the latest design concepts, the display of the latest works, the design and decoration process, etc. Strive to be elegant and beautiful, while being practical.

Use the remaining paper from the brochure to carefully design 4,000 leaflets, mainly to convey the latest decoration information, and send them to the evening newspaper during the Home Decoration Consultation Week in October.

First stage cost estimate:

Banners: 34*60.00=2040.00

Album: 2000 albums, 24 pages, 8P, 200g copper plate, cover sub-film Embossed 4,000 leaflets of 24 pages, 200g copper plate, double-sided color printing, billing fee 5,000.00

Total 7,040.00

Second stage: end of June and beginning of July

< p>Purpose: To carry forward the past and link up the future, focus on market warm-up, consolidate the original results, and build momentum for the later main promotion activities.

Specific activities: Hanging banners

Banner information: "**Decoration, cool price in hot summer"

"From design to construction, **let you Easier"

Suspension areas: Everest, Gaofeng, Houcun, Multi-Century City, Liangjiashan Townhouses, New Century Garden, Fengming Villa, Meteor Garden, Jiankai Garden and other communities, each community 2 ***18. The main intersections are Songxia, Lihai, Tangpu, Dongguan, Daoxu, Xiaoyue, Haoba and Lianghu. Eight

Townships, 2 for each town and 16 for each town.

The third stage: before and after the National Day

Activity theme: **Home decoration knowledge consultation week plan

Activity format: consultation on home decoration knowledge in the form of an exhibition , sponsored by Shangyu Consumers Association and hosted by **.

Time: The National Day is the peak period for consumers to view and buy houses, so our marketing activities are planned to be carried out a few days before National Day or late in the Golden Week.

Event location: Foyer of Shangyu Theater

Create momentum:

1. Banner hanging:

"**Decoration, let every item The decoration works have all become high-quality products."

"**----xx Decoration sincerely meets you at Shangyu Theater on xx"

"Warm congratulations to ** Decoration Consultation Week on being held at Shangyu Theater ”

Hanging locations: Mount Everest, Gaofeng, Houcun, Diversified Century City, Liangjiashan Terrace Houses, New Century, Fengming Villa, Meteor Garden, Jiankai Garden *** nine communities, each community 1***9. The main intersections are Songxia, Lihai, Tangpu, Dongguan, Daoxu, Xiaoyue, Haoba and Lianghu. ***Eight towns, 2 lines in each town***16 lines.

2. TV game subtitles:

Considering that the information of the event cannot be expressed accurately and completely with banners, the promotional trailer of the event was changed to TV game subtitles as the main information delivery In this way, Shangyu TV station’s multi-channel hourly subtitle broadcast time is 18:50-19:40. At this time, some women in the family are busy with housework

Some channels’ TV series or women during weekends Your favorite variety show has not yet been broadcast, so it is recommended to launch single-channel moving subtitles in one set at the same time, from 20:10 to 21:00, in order to achieve better publicity effects and reduce omissions.

3. Promotional leaflet:

To make up for the shortcomings of relatively insufficient mobility of banners and movable subtitles, the promotional leaflet will be included with the evening newspaper to strive for more effective publicity and public awareness. Wider coverage and create a warm event atmosphere.

Information during the event week:

1. Inflatable arch: "Warm congratulations on the ** Decoration Consultation Week being held at Shangyu Theater"

2. Exhibition: including home decoration Concept, exhibition of professional works, introduction to model houses, and introduction of home decoration related information.

3. Consultation: consumer house purchase, house decoration knowledge and decoration-related legal consultation.

4. Decoration lectures: Considering that consultation exhibitions are affected by various factors and convey limited information to consumers, home decoration lectures are launched. The lecture time is chosen in the evening, but at the same time, it must be avoided during the time when housewives are cooking and eating. The design of the lecture poster title must be attractive, and the lecture materials must be vivid and capture the issues that consumers are most concerned about. , pay attention to the rhythm and atmosphere of the lecture. After all, the lecture introduces knowledge to consumers

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It is just a way for us to carry out marketing activities. The most important thing is to use this This way to establish a harmonious and friendly relationship with consumers will bring opportunities for future business of the company.