What is the symbol of the Winter Olympics?

Winter dream.

Winter Dream is the logo used by the 24th Winter Olympic Games. It consists of three parts: the emblem graphic, the text logo, and the Olympic five-ring logo.

The design layout of the emblem is divided into three parts: upper, middle and lower. The main body is shaped like a freehand cursive script of the Chinese character "winter" in different gradient colors, combining abstract slides, ice and snow sports forms with Combining calligraphy, the two dots under the word "winter" blend into 2022.

Meaning:

The emblem of the 2022 Beijing Winter Olympics takes the Chinese character "winter" as its source of inspiration, uses the artistic form of Chinese calligraphy, and combines the rich oriental cultural heritage with the international modern style. Integrated into one, it presents China's new image and new dreams in the new era, and conveys China's efforts in the new era to successfully host the Beijing Winter Olympics and realize the Winter Olympics dream.

The unremitting efforts and beautiful pursuit of achieving the goal of "300 million people participating in ice and snow sports", realizing the dream of becoming a sports power, promoting the development of world ice and snow sports, and making new contributions to the international Olympic movement. The upper part of the emblem graphic shows the figure of a skater, and the lower part shows the heroic posture of a skier.

The dancing lines in the middle are smooth and full of rhythm, representing the undulating mountains, competition venues, ice and snow slides and festive fluttering ribbons at the venue. It adds a festive and festive visual experience to the emblem and also symbolizes the Beijing Winter Olympics. It will be held during the Chinese New Year.

The main color of the emblem is blue, which means dreams and future, as well as the brightness and purity of ice and snow. The red and yellow colors are derived from the Chinese national flag and represent the passion, youth and vitality of sports.

The shape of the "BEIJING 2022" font draws on the characteristics of Chinese calligraphy and paper-cutting, which enhances the cultural connotation and expressiveness of the font, and also reflects the overall sense and unity with the emblem graphics.

The sports icons, which are a fusion of seal cutting and Chinese characters, are not only colorful but also echo the "China Seal", the emblem of the Beijing 2008 Olympic Games, through the calligraphy brushstrokes reflected by the blade and the exquisite white cloth. Beijing, the “Double Olympic City”, will leave a unique cultural imprint to the world.

Through this set of icons, we can vividly feel the form and spirit of winter sports and the root and soul of Chinese culture.