Double Eleven Outreach Program of Beauty Salon

The model essay of the double eleven activities in beauty salons is as follows:

I. Activity time

20xx 1 1 month 1 1 day.

Second, the venue of the event

Xx beauty salon

Third, the object of the activity

All new and old single female customers.

IV. Purpose of the activity

It coincides with "Singles' Day", in order to make all single female customers feel the warmth of beauty salons and get a wonderful experience in this festival. During the "Singles' Day", combined with the season, climate and other issues, the beauty salon hereby launched promotional products such as hydrating, anti-drying and repairing, which were widely welcomed by female friends. I hope to take this opportunity to establish a harmonious and warm communication platform with customers. It can bring more new friends to beauty salons and enhance their own consumer market share.

Verb (abbreviation of verb) activity promotion

1, "Singles' Day" was originally a festival spread from the Internet, so the publicity should focus on network publicity planning. First, the publicity information about this activity was published on the beauty salon website, official Weibo and forum. Publish the activity content on the internet about two weeks in advance.

2. During the event, leaflets and coupons will be distributed in crowded places, streets and main commercial roads, preferably combined with WeChat marketing.

3. As long as customers spend a certain amount in the store two weeks before the event, they will issue holiday coupons and experience coupons. And decorate the entrance of the beauty salon, put up posters and hang banners at the entrance of the beauty salon.

Activity of intransitive verbs

1. Members of beauty salons can participate in this activity during the activity, and they can get a 20% discount with their membership cards and get a skin care experience coupon. If the points in the membership card reach 500 points or above, you can experience a moisturizing and hydrating project in the store for free with the membership card.

2. Non-member customers can enjoy 20% discount or 20% discount directly when they spend a certain amount in the store during the activity. And give a membership card and a skin care sample provided by the beauty salon.

Seven, matters needing attention

1, do a good job of registration at the front desk and record the customer's name and information.

2. Train employees in activities, in order to thank customers, tap their potential consumption power and stabilize customers. Therefore, in the process of activities, we should pay attention to every link from the customer entering the door to the end of consumption, keep smiling and be kind to others.

Matters needing attention in writing activity plan

1, find out who this plan is for.

Be sure to decide what activities to do according to the attributes of the enterprise. Don't be confused when writing the plan, it will be successful.

2. What problems should be solved in this planned activity?

Why do you want to do this activity? What is the purpose of the activity? When planning the whole plan, always think about the purpose of the activity. Every detail is close to the goal, and everything irrelevant to the goal is cut off, so that the theme can be clear. The activity has no more than two purposes: to increase sales and enhance corporate image, to serve products and enterprises, and not to make a personal show.

3. Case planning defines the three stages of the activity.

Novels have foreshadowing, climax and activities. If they are all high-profile participants, they will be tired. The three stages of activities are preparation period, implementation period and cooling-off period. Tell participants what to do and what benefits they can get in the preparation period and spread it slowly. The benefits are more than once, and the temperature rises slowly. In the meantime, we try our best to attract and mobilize the interest of the participants and try our best to make them look forward to it.

The activity period is the climax of the activity expectation. There must be a compelling idea at the main stage of this activity. Whether this idea is brilliant or not depends on whether the planner is a master or a loser. Cooling-off period is to let participants have a good impression on products or enterprises through activities. This stage is the stage of completing sales, and the purpose of the activity can be achieved by sending some benefits.