What is the font published by JD? COM？

A few days ago, JD.COM released a brand-new custom font for JD.COM brand-JD.COM Langzhengti. This JD.COM Langzhengti is designed by Founder font team, and the font size is close to 10000. What is the font published in JD.COM? Let Bian Xiao, the muscle head, answer for you!

JD.COM Langzhengti is widely used in JD.COM brand culture display, advertisements, online stores and other visual systems, providing a unified and highly recognized symbol for JD.COM corporate culture.

JD.COM, in the design process, pursues the aesthetic feeling of design, takes into account the actual use needs of JD.COM Group's multi-scenes, and undertakes the responsibility of spreading JD.COM culture. In the balance of various demands, designers and JD.COM design team have been honing for several months.

There is only the word "JD". COM "has been revised and scrutinized many times, and the font designer has reconstructed it from the perspectives of visual perception and font temperament. The thickness ratio of vertical and horizontal strokes of the font is 2:3, and the change of vertical and horizontal ratio makes the overall gray level of the font more stable and uniform, showing a stable visual effect of atmosphere and strength. Compared with the original logo, JD.COM Langzhengti has a simple and atmospheric sense of modern science and technology and tension.