What brand is hm?

Hm is a clothing and cosmetics brand founded in Switzerland. At first, it only sold women's clothes, and later it began to expand men's wear and cosmetics. Its brand concept is to focus on the development of clothing, and many designers focus on different design directions to provide fashionable clothing for energetic young people aged 65,438+08 ~ 25.

The brand origin of hm

HM is the Chinese abbreviation for Haines Morris. It was founded by Nelson Pearson in Switzerland on 1947. It mainly sells clothes and cosmetics. At the beginning, it only sold women's clothes. With the development of the company, it also began to expand its business to sell men's wear and cosmetics. It has more than 3,000 stores all over the world, and Germany is the largest market.

HM's brand concept is to focus on one place, make use of the existing superior resources to concentrate on developing the clothing industry, and strive to make the clothing more exquisite. Brand customer orientation is a young man aged 65,438+08 ~ 25, which is not easy to change and extend. It has become the first choice for many customers with its honest, enterprising, concise and pragmatic values.

The designers of HM brand are the best in the industry. During the whole fashion season, more than 65,438+000 designers focused on different collections, themes and materials, and invited many fashion masters to participate in the design of brand clothing. Haute couture fashion series is deeply loved by consumers, and the brand is famous for it.