Corporate culture of Yangzijiang Pharmaceutical

In the past 40 years, Yangzijiang Pharmaceutical Group has grown rapidly from scratch to become a leading enterprise in China's pharmaceutical industry. Not only has its comprehensive competitiveness ranked first among national pharmaceutical companies for several consecutive years , and has also won the "National Corporate Culture Excellence Award", "China's Top Ten Harmonious Culture Awards" and "Advanced Unit in Health Culture Construction". Yangzijiang Pharmaceutical *** has 8,000 employees and fixed assets of nearly 10 billion yuan. In 2010, it achieved an output value of 25.016 billion yuan and realized profits and taxes of 3 billion yuan. It is one of the top 500 companies in China, the top 500 manufacturing industries in China, the top 500 private enterprises in China, and the top 500 tax payers in China. Fortune 500 etc. The reason why Yangzijiang Pharmaceutical can create remarkable economic development miracles is, on the one hand, due to its advanced corporate system and one-step market economy awareness. On the other hand, its leaders always adhere to the scientific outlook on development and firmly grasp the people-oriented enterprise concept. The development concept uses corporate publicity media as an important carrier, strives to create a harmonious and uplifting characteristic corporate culture, enhances the soft power of corporate competition with cultural innovation, and promotes the sound and rapid development of the company. Looking back at Yangzijiang Pharmaceutical's path to building a characteristic corporate culture, our main approaches are: 1. Leaders attach importance to it, implement mechanisms, and strive to build a highland of corporate culture. Over the years, the group's publicity work has closely focused on the company's production and operation center to serve reform and development. Stabilizing the overall situation, insisting on staying close to the times, the grassroots, and employees, and innovating content, forms, and methods provide strong spiritual power, ideological guarantee, and public opinion support to achieve the group's development goals and promote the company's sound and rapid development. 1. Strengthen leadership and improve organizational structure. The Group regards the establishment of a corporate culture with Yangzijiang characteristics as an important project to build the "soft power" of corporate competition. It has established a corporate culture construction system that is comprehensively controlled by the main leaders of the party and government, divided by leaders in charge, promoted by the publicity department, and coordinated by other departments. working mechanism. To this end, the group established a corporate media promotion platform of "one newspaper, one publication, and one website" (Yangzijiang Newspaper, Yangzijiang Pharmaceutical Magazine, Yangzijiang Website), and established a three-level communication network of departments, workshops, and teams, and each unit and department has also clearly defined The main leader is the first person responsible, forming a corporate media publicity and reporting framework with full-time publicity reporters from the publicity department as the backbone and part-time correspondents from other grassroots units as supplements, providing a strong organizational guarantee for corporate publicity work. 2. Strengthen assessment and implement long-term mechanisms. In order to abandon the "useless" idea that "corporate culture is invisible and intangible, and publicity and reporting are just tricks" and truly implement corporate publicity and reporting work, the group started by establishing a sound long-term mechanism and clarified that "reporting promotes work" ", "Build image through publicity", and "Build harmony through culture" functional positioning, insisting on the same plan, deployment, assessment, rewards and punishments for corporate publicity and economic development. Every year, the group party committee must formulate the company's annual publicity work plan, and include the publicity work of "one newspaper, one publication, one website" in the party-mass work policy and target assessment system, and conduct assessments on a monthly and quarterly basis, so that the company's publicity work will be transformed from "soft tasks" ” becomes a “hard indicator”. 3. Improve the network and cultivate a talent team. In establishing a communication network, the group has achieved "three implementations": First, it has established a team of correspondents and information officers. When the factory newspaper and factory magazine were first published, the group established a network of correspondents and information officers in departments, workshops, and teams, requiring each unit and department to select one or two part-time correspondents, so that the propaganda and reporting work of the factory newspaper and factory magazine could be effective at the grassroots level. A powerful "handle". The second is to implement the correspondent training system. In order to improve the news writing level of grassroots correspondents, we regularly hold news and photography training courses for correspondents, compile training materials, and hire senior editors and reporters from professional media such as Xinhua Daily and Taizhou Daily to teach in the company to improve the professional quality and practical writing skills of correspondents. There has been a big improvement. The third is to implement the report remuneration system. In order to increase correspondents' enthusiasm for writing and submitting articles, we provide generous remuneration for adopted manuscripts. At the same time, we select outstanding correspondents and works every year and give commendations and rewards. For manuscripts published in factory newspapers and factory magazines, the manuscript fee has been increased from 50 yuan to 80 yuan per article, and for manuscripts published in newspapers and periodicals at the provincial level or above, the reward will be doubled.

"Yangzijiang Pharmaceutical, my lovely home" is an ordinary and simple sentence, spoken by ordinary employees, but it is the root of Yangzijiang's corporate culture. It contains a warmth, an inspiration, and a kind of harmonious beauty.