Aluminum material sales plan

1. Constantly introduce new sales methods, so that your customers always keep a dramatic surprise feeling. For example, an insurance company once adopted such a sales method: if the company's various business plans failed to attract customers, resulting in the customer not being insured in its company, then the customer would get a "free steak dinner" provided by the insurance company.

2. Identify and choose the right sales target. In today's fierce business competition, selling products to customers is like a darts competition-everyone's ultimate goal is to hit the bull's eye, that is, to find the right sales target and trade with it. Therefore, it is far from enough to only pay attention to bulk purchasing customers such as purchasing personnel or material management personnel in various companies and offices. In fact, it is unrealistic to send emails to them in turn in order to get in touch with them and create considerable sales benefits. You must be aware of this. Although you are selling products to individual customers now, friends or colleagues around him are all your potential customers, and they may all become your customers one day. Therefore, don't ignore the sales strategy for individual consumers.

3. Use creative advertising programs to promote your products to customers. In order to stand out in today's commercial competition, it is not enough to follow the rules and stick to the rules. For those traditional newspaper advertisements or product promotion emails, consumers often throw them into the wastebasket before reading them or even reading them-they are not as patient as you think. Therefore, you must adopt more creative advertising methods. Only in this way can your products attract consumers' attention. Of course, you need to spend money to buy advertising ideas, but don't forget that you can only get considerable sales benefits after advertisements, product information or promotional emails fully attract consumers for you.

4. Pay close attention to consumers' needs. To create good sales benefits, you must pay close attention to consumers' needs and be able to accurately judge what products consumers want to buy and their specific requirements and expectations. When reading or watching advertisements, no customers will care about the photos of your company and employees, and consumers will not easily believe those honors such as "the best", "the biggest" or "the oldest" that you claim. They only pay attention to the products or services themselves. Therefore, only after your products can truly meet the needs of consumers, will your products be favored by customers, thus achieving good marketing results.

5. It is very important to create a good public image for your company, no matter what type your company belongs to. Consumers will unconsciously compare similar companies and divide them into different grades in their own minds, which is the so-called public image of the company. For example, if several insurance companies give up halfway in building public image, consumers will naturally begin to doubt the "brand vitality" of such companies. In addition, the "Consumer Satisfaction Preference Survey and Evaluation" and other similar market evaluation reports on automobiles and personal computers issued by J.D.Powers (a well-known international market research industry academic institution in the United States) will also greatly affect consumers' consumption behavior and personal brand inclination. Therefore, those smart company leaders will actively invest more energy and money in the company's public image, so that their company brands can be recognized by consumers and the general public.

6. Strive to make your company an excellent product supplier. You must understand that consumers will always be cautious when buying products. No one likes to put himself in an embarrassing position, and no one wants to make mistakes. In the eyes of consumers, the supplier of goods is extremely important. Therefore, it is necessary for you to make a variety of product quality promises and guarantee declarations to consumers, such as "You don't have to undertake any obligation to try our products", "We promise to make you satisfied", "If you find that your money has not been invested in your insurance business, then we will provide you with the biggest steak dinner for free", "Please use our risk-free products" and "Try for 3 free". Such a brand slogan will greatly narrow the distance between you and consumers, and at the same time expand the brand awareness of your company, so as to make it deeply rooted in the hearts of the people and win the full trust of consumers.

7. Make sure that your company's sales service can appear in the right place at the right time. Many consumers often say to the salesperson of a company without complaining or regretting, "How I wish I could remember and see your company when I bought … yesterday". Faced with this situation, most salespeople will just shrug their shoulders and say to themselves, "Oh, of course, but no one can appear anywhere where he is needed immediately." Wrong! This attitude is absolutely wrong. For any company, everything they do has only one goal: to appear in front of every customer in need in time.

8. Name your company's products and services. If you want your company's products and services to stand out from the fierce competition among many merchants and brands, then you must determine an eye-catching name and advertising slogan for your products and services. For example, "we provide you with comfortable nursing service 24 hours a day", which is not only a general traditional service such as releasing stress, but also a "comfortable nursing service". Giving the traditional service a brand-new connotation will make your company look different and creative. Most importantly, a good name will attract more customers for your company.