Marketing plan for hotel opening event

In order to ensure that activities are carried out in a solid manner, it is often necessary to formulate an activity plan in advance. An activity plan is a written plan for specific activities to be carried out. How should an activity plan be formulated? The following is a hotel opening event marketing planning plan (5 general articles) that I compiled for you. I hope it will be helpful to you. Hotel opening event marketing planning plan 1

1. Market background analysis

1. Consumers don’t know much about Korean style and need time for publicity and guidance.

2. Since it has just entered the local market, its brand awareness and influence in the market is relatively insufficient.

3. Gradually guide consumers to consume, gradually improve consumer tastes, and provide a good consumer group for the opening of the store.

2. Strategic thinking

1. Strategic analysis

◆ How to achieve sensational benefits during opening and improve performance is crucial. The first is products, the second is service, and the third is promotion.

◆Use the local store’s own advertising resources to carry out a series of opening promotions and brand promotion activities.

◆Expand publicity channels, use leaflets, temporary outdoor advertising, SMS platforms, radio and other media means to widely publish information in various popular markets and crowd gathering places, and consider soft-text publicity.

2. Planning principles

◆ It must be a "hit" in terms of opening momentum, reflecting the "Korean" selling point of Duoduomi.

◆ Reflect the clean, tidy and tasteful image of the store.

◆ Promotional activities must be unique, so that customers have a "fresh feeling" and are easy to spread and operate.

◆ Promotional activities should truly make customers feel "affordable" and ultimately increase your reputation.

3. Strategy formulation

Based on the above analysis, the core of this opening is: using the market sensation brought by the opening to attract customers, establish a good after-sales service system and form word-of-mouth benefits , promote consumption.

The specific strategic guidance is:

◆Promotion direction: Take the route of opening special offers and use promotional visual expressions to impress consumers. Close the sense of distance and produce a cordial effect.

◆ Promotional intensity: Taking "opening" as the starting point, discounts, coupons and other promotional methods are used to achieve the goal.

◆Intensity of activities: To ensure the output of activities and gain recognition from market customers, price packaging is still the key.

◆Customer source grabbing: Use high-quality after-sales service and promotional activities to effectively intercept market customers.

◆Integrate channel resources and conduct precise target customer marketing: first, to seize market consumer groups; second, to strengthen publicity and promotion in the central area.

3. Opening Promotional Theme and Time Arrangement

1. Promotional Theme:

Korean-style feast, full of love.

Triple gifts·Alluring shopping·Tasting welcome

Advertising copy:

One taste, simple and fashionable.

A country derived from Korean style.

2. Promotion time:

3. Promotional activities:

1. Spend XX yuan or more, get XX yuan discount immediately.

2. Opening special price, unlimited quantity: XX original price XX, current price XX, save XX. .

3. The package combination is more favorable.

4. Strategic Guidance

We propose to “be sharp in small ways and output the strongest price appeal” to increase the intensity of the attack and enhance the lethality of competing products and the impact on consumers. Allure. In terms of specific operations, it is necessary to combine all aspects, with shocking ultra-low-price items as the traction, with cashback as the core, to enrich the product portfolio, and to embody the "big gift" promotion concept.

1. Discounts and cashbacks: Determine the intensity of discounts or cashbacks based on the product price, and determine the form of discounts or cashbacks based on local consumers’ preferences

Discounts

●Uniform discount for the entire site, 52% off for the entire site except for special offers;

●Different discounts for different categories

●Discounts for the shopping amount, 30% off for purchases over 3,000 yuan. 35% off for purchases over 5,000 yuan, 40% off for purchases over 10,000 yuan, etc.;

●Split discount, one way is to split the consumer’s shopping amount into several parts according to a standard amount, and draw them in a lottery Enjoy different discounts, up to zero discount. If the standard is 2,000 yuan and the shopping amount is 5,000 yuan, consumers will get two different discount opportunities; another way is to split it into several parts according to product categories.

Cashback

●Incentive type, such as 200 for purchases over 2000, 500 for purchases over 4000;

●Fuzzy type, 240 for purchases over 1500, 4800 for purchases For orders over 320, etc.;

●Straight forward, if the order is over 4,000, 2,000 will be returned.

(The above figures are only examples and not for any reference)

Discounts and cashbacks are the main forms of this promotion. They can be carried out separately or in combination. The specific method is It needs to be determined according to the market conditions of Longyan.

2. Ultra-low special prices: Let special price products become the trump card of our promotions (the above numbers are only as examples and not for any reference)

In short, we can make special price products Certain conditions are imposed to output ultra-low price information and exert its traction effect on passenger flow. When formulating regular special-priced products, one is to consider market sales, the other is to combine promotion plans, and the third is to meet the actual needs of consumers. These three factors should be considered comprehensively to determine the special products for the opening promotion.

3. Product purchases and gifts: This is an important part of enriching our promotional content. It can also well reflect and enrich our concept of "big" gifts for consumers. The basic principle of buying and selling is "buy big and get free, buy expensive and get cheap, buy more and get free".

5. Execution of promotional activities

1. Early opening preparations

◆ Recruitment and training of temporary promotion personnel and etiquette: Recruitment of 4 etiquette (required to wear Hanbok ), and conduct training on related products and etiquette for temporary promotion personnel and etiquette and other related personnel.

◆ Placement of promotional materials in the store: placement of a series of promotional materials such as : Distribute promotional leaflets at the entrance of the store and surrounding commercial centers

2. Execution of opening activities

◆ Division of opening personnel: mainly focusing on the arrangement of shopping guides and welcome guests, on-site Atmosphere control

◆ At 9:00 in the morning, the etiquette lady and the scene are ready.

◆ At 10:00 am, the shopping guides and leaflet distribution personnel are ready.

◆ Official opening at 11:00 am

◆ Opening process: opening time, opening promotions, end of activities, summary of the day’s activities

6. Specific promotions Work arrangement

1. Accelerate pre-opening work: adopt all means to distribute leaflets in communities and commercial centers, actively carry out promotional activities, accelerate order grabbing, intercept customers in advance, and reduce opening sales pressure .

2. Training and incentives for Lincu: Take effective measures to train and motivate Lincu, strengthen management, and play their role in intercepting and guiding customers.

3. Distribution of promotional leaflets: When arranging the distribution of promotional leaflets, it is necessary to strengthen the packaging of the temporary promotion in terms of clothing and props.

Grasp several time points: In terms of promotion activities: one week before the opening, the publicity starts; three days before the opening, the promotion and publicity deepens; the opening promotion activities start in an all-round way. Hotel opening event marketing planning plan 2

1. Public relations and marketing:

1. Invite leaders of catering associations, hotel (restaurant) associations and other organizations to participate in the ribbon-cutting opening ceremony;

　2. Issue invitation letters to secure customers;

　3. Invite relatives and friends to the opening ceremony to gather popularity;

　4. At the same time, marketing department staff can push cards on the day.

5. Use banners and inkjet printing to promote the preferential activities, special dishes, luxurious supporting facilities and high-quality services during the opening period of the store.

8. You can rent 2 walking inflatable models, wear ribbons, and greet guests and friends at the door (standby).

9. Organized by the marketing planning department, we will go to various intersections to distribute leaflets to passers-by and launch coupons during the opening period.

12. During the opening period of Bashu Style: (within 5 days)

(1) During the opening period of Bashu Style, the first 100 customers who come to the store can taste it A designated special dish with Bashu style at a discount, while supplies last.

Let every customer who participates in the Bashu-style opening ceremony feel our characteristic dishes, elegant environment and high-quality service, so that consumers can have a deeper understanding of our restaurant and enhance their impression and recognition. Knowledge.

2. Exhibition plan for the opening event

a) A drum and trumpet team, 1 host, 1-2 lion dances, 1-2 face-changing people, etiquette 6 ladies

A stage is set up at the entrance of the restaurant. The stage size is XX meters and XX meters. The floor is covered with red carpet. On the stage, tables, chairs and benches for VIP seats are placed in advance. The main background of the stage is "Bashu Style Shop" The "Grand Opening" can be made with inkjet printing, including an inflatable rainbow door spanning XX meters at the entrance, a set of audio amplifier equipment (400W), X square gun salutes (including X paintball rounds), two walking inflatable models for rent in the square, and a Ribbon, personnel can use our own staff.

b) Item configuration

A Several VIP corsages

B Sign-in desk

C X trays

D Red hydrangeas p>

3. Specific work implementation process plan for the opening event

All exhibition equipment will be installed and debugged before 10:00 pm the day before the opening ceremony, and will be inspected by the person in charge of the preparation.

8:30-8:50 The restaurant is responsible for comprehensive cleaning of the event site, and no debris is allowed within the ceremony area. (Responsible person: XX)

From 8:50-9:00, the reception and sign-in matters will be coordinated by the etiquette lady. (Responsible person: XX)

9:00-9:20 Final debugging of stage, audio and other equipment. (Responsible person: XX)

9:20-9:30 All staff participating in the celebration ceremony are in place and the background music of the venue is played. (Responsible person: XX)

From 9:30 to 10:00, the background music stops and the drum band (backstage music) plays for 30 minutes; the etiquette lady puts on the corsage for the distinguished guests and assists in signing in. (Responsible person: XX)

10:00-10:10 The music stops, the host announces the start of the celebration, X-gun salutes sound simultaneously, and the drum band plays a welcome song to get the celebration off to a good start. (Backup: Backstage audio Play) (Responsible person: XX)

10:10-10:30 Two happy lions performed.

(Responsible person: XX)

10:30-10:40 The host announced the official start of the Bashu style opening ceremony and introduced the main leaders and distinguished guests in place. (Responsible person: XX)

10:40-10:45 The host invites the first guest to give a speech. At the end, play "Applause Song" for 5 seconds. (Responsible person: XX)

10:45-10:50 The host invites the second guest to give a speech. At the end, play "Applause Song" for 5 seconds. (Responsible person: XX)

10:50-10:55 The host invites the third guest to give a speech. At the end, play "Applause Song" for 5 seconds. (Responsible person: XX)

10:55-11:00 The host announced that the chairman and Position, ready to cut the ribbon; during the ribbon-cutting ceremony, the drum band played (music playing in the background) cheerful and exciting music, and at the same time fired salutes, paintballs, cold fireworks, etc. (Responsible person: XX)

11:00-11:10 Face-changing man performs on stage;

11:10-11:25 Game activities

(Guess Song Game) Invite The winner is the one with the most intact balloons; (blind guessing on dishes) The contestant is invited to taste the special dishes blindfolded within the specified time and the one who successfully names the most names wins, 3-5 dishes;

Remarks: The winning contestant can get X vouchers of X yuan for the Bashu style store during the opening period;

11:25-11:35 community dance performance (you can contact the local elderly school in Xichang)

　11:35-11:45 The host announced that X gun salutes were fired, X paintballs were fired, and the drum band (backstage music) and two happy lions played and danced at the same time until the celebration was over.

11:45-11:55 Bashu-style employees led the guests to the table, and the chairman and general manager hosted a drink appreciation banquet.

On-site event cameras tracked the entire event and recorded the entire event Highlights of the event were recorded on a CD; the opening ceremony concluded successfully.

4. Exhibition and marketing activity cost budget plan

(1) Equipment:

a) Cost of a rainbow gate:

b) Cost of a set of speakers, 4 microphones, and X stands:

c) Cost of stage X meters and Cost of X meters and X meters:

e) Cost of X salute (including p>g) Cost of a piece of red hydrangea silk cloth and 1. Drum band X people, X yuan/person

2. Dance team Lion Zhang Hotel’s opening event marketing planning plan 3

1. Planning the opening ceremony

After all the preliminary work is ready, the entrepreneur should start planning the opening ceremony and do all the preparations in advance. Be prepared and make various plans to avoid being caught off guard when encountering emergencies when opening your business.

1. Do a good job in public relations before the restaurant opens

Restaurant public relations mainly focus on external publicity to increase the popularity and reputation of the restaurant and attract customers to dine and hold banquets. and other activities as the main purpose. Generally speaking, the following public relations and publicity work should be done 1-2 months before the official opening of the restaurant.

(1) Use the media for public relations

When conditions are met, the publicity content must be designed in advance, including the name of the restaurant, address, business flavor, product features, etc., and compiled Come up with promotional words or slogans that are uniquely creative, concise, easy to hear and remember.

(2) Use the restaurant’s facade for advertising

Within 1 to 2 months before the official opening of the restaurant, complete the decoration of the restaurant’s facade, the production of large billboards in front of the door, and the design of large light boxes Advertising such as production and front door lighting treatment enables the company to attract the attention of all walks of life and people coming and going with its unique front door environment and lighting and beautification publicity effects, thereby expanding the restaurant's popularity in regional markets and point-to-point markets. Attract customers broadly.

(3) Use brochures for publicity

5-10 days before the official opening of the restaurant, the beautiful and generous dining environment of the restaurant must be based on the menu design and dish test results. Famous dishes, introductions, etc. are printed into promotional brochures with well-arranged pictures and text, and then distributed to target customers within the regional market, informing them of the opening time, preferential measures and preferential periods during the opening period, etc., so as to attract customers. Increase your restaurant's visibility.

2. Make preparations for the opening ceremony

The opening ceremony can be said to be the first public opportunity for entrepreneurs to show off their restaurant to the public, so make good use of it. Specifically, the following preparations should be made.

(1) Book flowers and other decorations for the ceremony one week in advance.

(2) Develop an opening schedule. People need to know when they are coming and when they are leaving.

(3) Prepare accompanying advertising materials (small brochures, business cards, price lists, or other distribution materials with the restaurant name, address, phone number, and slogans). Make sure the printer knows the delivery deadline. Printing is best prepared two weeks before opening.

(4) Subsequent matters should also be handled well. For example, a register for guests to sign and leave their contact address can be used as a proof of future mail sales.

3. Invite enough relatives and friends to ensure the restaurant’s opening customer base and attendance rate

If the restaurant has insufficient customers and is deserted on the day it opens, it will inevitably be detrimental to future business. Influence. However, if you rely on price discounts to attract customers to visit on the opening day, customers will easily experience a price gap after the opening, which may lead to an unstable customer base. Therefore, the official opening of the restaurant should focus on the normal business customers, and divide the customers into two types: self-pay customers who come voluntarily and customers who are invited to come by relatives and friends.

4. Render the atmosphere before the restaurant opens and cut the ribbon to attract customers’ attention.

Generally speaking, on the day when the restaurant officially opens, the following four aspects of work must be completed.

(1) Banners and colorful flags are displayed in front of the door to create a warm atmosphere for the opening of business. At this time, multiple large slogans should be displayed in appropriate places in front of the door and upstairs, and various colorful flags should be placed side by side in front of the door and on both sides of customers' entry and exit to enhance the opening atmosphere.

(2) To promote the flower baskets to celebrate the opening, you must contact the relevant units in the regional market in advance. After obtaining approval, the long flower baskets from these units to congratulate the opening of the restaurant will be neatly placed on both sides of the restaurant door. Each flower basket has a red banner and congratulatory message congratulating the unit, thus attracting widespread attention from customers.

(3) Promote the indoor environment and atmosphere of the restaurant. When the restaurant officially opens, a ceremonial welcome team should be set up at the door of the restaurant, wearing cheongsams and ribbons, to welcome customers warmly and politely. Banners and slogans are hung on the front of the restaurant to welcome customers, creating a warm indoor atmosphere.

(4) Music and firecracker atmosphere promotion. When officially opening, a passionate welcome song should be played, gongs and drums should be beaten and firecrackers should be set off to create a warm opening atmosphere and attract widespread attention from customers.

These are all important methods to enhance the atmosphere and attract customers’ attention, and they must be taken seriously.

2. Promotion methods available for the opening of the restaurant

1. All-staff promotion

All-staff promotion means that everyone from logistics staff to front-line employees should establish Sales awareness, especially during a restaurant opening. The ideological connotation of all-employee promotion is that whenever faced with promotional opportunities, catering products and services should be actively promoted.

2. Display promotion

Display promotion is an extremely effective form of promotion. It mainly uses visual effects to stimulate customers' desire to consume, to attract customers to dine in the restaurant, and to stimulate customers to add additional dishes.

3. Discounts and promotions

Many restaurants use price discounts and offers during the opening period to attract popularity, promote sales, and make the opening ceremony a complete success.

Promotion in the form of discounts is a commonly used method when restaurants open. Effective use of this form of promotion is very effective. The main promotion methods and techniques that take advantage of customers' preference for discounts include:

(1) Price discount promotion

That is, during the opening period, large price discounts are used to attract customers. Customers, gather popularity.

　(2) Gift Promotion

During the opening period, you can give some small gifts and gifts with restaurant information printed on them to friends and customers from all walks of life who come to support you, so that you can win Customer favorability can also play a certain publicity role.

(3) Coupon promotion

A coupon is a piece of paper proof. The operator makes it before the restaurant opens and sends it to the target customers. The holder can enjoy discounts when using it to consume specific dishes during the opening period. Hotel opening event marketing planning plan 4

Time:

December 10, 20XX

Location:

Chrissy Restaurant

Theme:

Chris Western Restaurant Opening and "Chris Romantic Time" Launching Ceremony

Dining Format:

Lunch Party (Kitchen Formulate a buffet menu)

1. The specific strategic orientation is:

Promotion direction: take the opening special offer route and use promotional visual expressions to gather popularity. Reduce the sense of distance in consumers' minds and produce a cordial effect.

Promotional efforts: Taking "opening" as the starting point, discounts, vouchers and other promotional methods are used to achieve the goal.

Activity intensity: Fully reflect Russian and Western characteristics to gain recognition from market customers. Price packaging is the key.

Seize customers: Use high-quality services and promotional activities to effectively intercept market customers.

Integrate channel resources and conduct precise target customer marketing: first, to seize market consumer groups; second, to strengthen publicity and promotion in the central area.

2. Promotional activities:

1. Three days before the opening, customers at each table will have a chance to draw a lottery before ordering. The prizes are: two vouchers with a face value of 100 yuan. coupon, a certain dessert, a certain drink, or a certain dish, etc.

2. Opening special offer: 50 yuan off for purchases over 300 yuan. The more you spend, the greater the discount (to be determined), and you can also use 1 voucher.

3. The set menu is more favorable (the kitchen makes the set menu).

3. Preparatory work before opening:

1. Gift bag: Contains a 20XX calendar of the restaurant and a promotional brochure of the restaurant, both of which have a face value of 100 Yuan vouchers, etc. (to be determined).

Remarks:

A. The restaurant calendar and brochure are based on Chris' fashion and romance, with pictures and texts introducing the restaurant's basic facilities, special catering, service scope and restaurant culture.

B. 2 vouchers, only one can be used for a single purchase, and can only be used during the opening period (December 10th - January 20th). In this way, it is easy to attract consumers to come back and consume again, and further experience the restaurant's food and service.

2. Invite guests: In order to build the Chris brand, provincial and municipal leaders, local businessmen and famous gentry should be invited.

3. Launching ceremony: ice sculpture with red wine. The ice sculpture is engraved with the words "Restaurant LOGO Chris Romantic Time" and multiple red wine injection ports are reserved. During the startup, guests fill the fonts with red wine. Integrate into Chris's wine culture, romantic and festive.

4. Preparation of unified theme materials: desk calendars, brochures, flyers, vouchers and other types of printed matter; outdoor POP banners, balloons, event theme backboards; guest sign-in ceremony preparation, gift bag packaging , etiquette reception arrangements, restaurant staff systematic training, opening flower reservation and arrangement, red carpet, opening banners, celebration vertical banners, lion dance performance arrangements, etc. (cooperated by the etiquette company).

IV. Pre-opening advertising

1. Publicity in surrounding communities, high-rise residential buildings, and media can directly reach precise consumer groups. Such as: elevator LED video, flyers, etc.

2. Newspaper (advertisement) or newspaper insert: larger in length, relatively low cost, included with the newspaper. Choose a local newspaper with a large circulation for the accompanying advertisement, and the area is the area where the local store is located. and surrounding areas. And when selecting subscribers, the time is the day before the opening, the day of opening and the second day of opening.

3. Place flyers: Choose areas with large local traffic and high population quality, such as: entrances to large shopping malls, community entrances, high-end facades, office rooms, and government department entrances.

Distribution requirements:

(1) Distribution period: 11:00-12:30; 17:00-18:00, which is mostly the time for office workers to go to and from get off work, and Mostly during the commuting time of government and administrative department personnel.

(2) Distribution group: people aged between 20 and 50 years old, and those who are dressed to look like they have financial strength.

(3) Note: Smile propaganda, if the other party does not accept the flyer, do not force it into the other party's hand, and be careful to pick up the flyers scattered nearby to avoid creating a bad impression.

4. Other publicity channels: TV, radio, Internet, magazines, mobile phone text messages, taxis, etc. Release opening and discount information (to be determined).

5. Opening Ceremony Process:

Etiquette reception, guest sign-in, gift delivery. Opening performance: Russian Dance chairman’s speech, guest leader’s speech, red wine and ice sculpture launching ceremony, announcing the official opening, and After launching the "Chris Romantic Time" themed event, the dining and drinking party began. (Process etiquette company cooperates)

Etiquette lady—sign-in desk (sign-in book, pen)—wear corsage—lead to the main entrance—the host announces the list of ribbon-cutting guests—cut the ribbon—lead back to the restaurant—the chairman delivers a speech —Ice-breaking ceremony—Start of the buffet—Start of performance (program to be determined)

The whole process will be videotaped and photographed, and the entire buffet will last for one hour. Hotel opening event marketing planning plan 5

1. Purpose of the opening event

Hot Pot City is located near a residential area, surrounded by multiple communities, and its target group is mainly the surrounding residents. The purpose of this opening is to "make our store an instant hit", expand the influence of the hot pot city in the region, and achieve the purpose of promoting the hot pot city.

2. Opening Promotion Objectives

Attract more consumers to taste our hot pot during the promotion period.

3. Opening promotion strategy

(1) Low-price customer attraction strategy:

1. Free hot pot worth 100 yuan on the first day of opening! (Limited to the first three tables, cannot be used in conjunction with the "100-Yuan Beer Free Drinks" event).

2. Free beer worth 100 yuan in the first three days of opening! (Limited to three tables, repeated participation in the event is not allowed).

3. Three days before the opening, a publicity activity with the theme "Today, we will cover your dinner" will be carried out. (Limited to one table, the price must be controlled within 200 yuan per table, and a large number of leaflets must be distributed, and consultation points and registration points must be set up to draw lucky families on site).

4. From the fourth day of opening, in order to stimulate consumers to continue to spend in the store, in addition to continuing to implement the "100-yuan beer free drink" activity (except for three tables per day), we will also confirm promotions with the liquor merchants The preferential relationship for drinks is implemented (1 yuan for beer for 1 bottle, and XX bottles are enough to get hot pot). The specific products can be freely determined as to how to give away.

(2) Diners will receive gifts every other day - strategy to attract repeat customers:

1. Customers who spend money in our store during the opening period will be able to receive gifts on the second day after consumption Our store gives away a box of nutritious milk (16 boxes are available from Yili or Mengniu), and has a promotional theme slogan of "XX hotpot city, pay attention to your dinner, but also pay more attention to your breakfast". (This event is limited to the first three days of opening, with 8 tables per day, only one item per table, and limited to 28 people).

2. Set up a VIP membership card, and give a VIP membership card of this hotpot city to the above lucky customers and those who receive gifts. By registering the name on the membership card, the customer profile is established for later use in promotional activities.

4. Promotion of opening activities

1. Promotion time: two weeks before the opening.

2. Promotional form: DM single issuance, WeChat, Weibo promotion.

3. Post advertisements on community bulletin boards.

4. Promotional content: Convey information such as the image of the hot pot restaurant and opening activities.

5. Marketing strategy suggestions after the opening promotion activities

1. According to normal circumstances, service personnel will inevitably feel a certain degree of fatigue after the promotion period, and they need to adjust their mentality and work in time. manner.

2. After the hot pot city enters the normal track of business, it needs to continuously launch some fresh promotion activities to keep customers fresh about the hot pot restaurant.

3. It is recommended to create your own core hot pot product and create a hot pot with different values ????from others, but it should not deviate from the scope of hot pot accepted by the general public.

4. It is recommended to position the price reasonably and carefully analyze the surrounding competitive environment, especially the price situation. Then reasonably position the price of hot pot city.

5. Since the hot pot city is in a residential area, assuming that the customers of the hot pot city are the surrounding residents, future marketing activities can be conducted more interactively with the residents, making it easier to gain residents' recognition of the hot pot city.