New Year activity plan for returning home

In order to ensure that the activity is carried out effectively, it is necessary to formulate an activity plan in advance. The activity plan is a written plan that explains the time, location, purpose, expected results, budget and activity methods of the activity. Do you know what kind of activity plan can actually help us? The following is the New Year activity plan for returning home that I have collected. You are welcome to share it. Return Hometown New Year Activity Plan 1

1. Background

As the Spring Festival approaches at the end of the year, people become more and more eager for the warmth of home.

A large number of foreigners who study, work, and start businesses in first- and second-tier cities have embarked on their journey home for the New Year. The main purpose of their return home is to spend the New Year vacation, travel, and visit relatives and friends. In addition to these, investment and property purchase have also become one of their activities.

Through statistical analysis in previous years, nearly a quarter of the customers who completed transactions during the Spring Festival came from home buyers who returned home. Returning home promotions have attracted more and more attention in the industry. Take advantage of the golden opportunity around the Spring Festival to launch properties and formulate special preferential plans to attract home buyers who plan to buy homes at the end of the year or return home buyers.

2. The popularity of the customer group who returns home to buy property

These customers hope to live in first- and second-tier cities at the same time. When buying property, they pay equal attention to investment value and residential value, and generally consider regional areas. Mid-to-high-end properties with good image, high quality and strong sense of taste pay more attention to exotic style and unique architectural appearance design. These properties look fashionable and international, and enjoy the same living environment and life as those in first- and second-tier bustling cities with high cost performance. quality.

However, from a sociological perspective, the emotional need for old-age care is the biggest consideration in promoting return home ownership. Whether it is the purchase of a home by parents of only children or the purchase of a home by a group over 45 years old, there is a consideration of retirement. Traditional Chinese The ethics of returning fallen leaves to their roots, falling in love with home, and the traditional ethics of "If your parents are around, don't travel far away, you must travel in the right way" encourage them to return to their hometowns to buy houses.

In terms of house type demand, there is a polarization trend. Young customers mostly choose to buy small houses, while middle-aged people mostly choose large houses.

3. Suggestions on sales promotion for returning home

Home buyers who return home are a group of potential customers that cannot be ignored. Rising Sun Blue Bay adopts effective strategies based on precise segmentation of customers returning home. The promotion strategy is to adopt targeted promotions for returning customers on the basis of maintaining the original price (or increasing the price within 300 yuan/㎡). The suggestions are as follows:

1. Promotion time:

Preparations will begin on January 20, 2021, in conjunction with the Spring Festival promotions. The three weeks before and after the Spring Festival are generally the peak period for transactions.

2. Promotion method:

A. Adopt the form of “30,000 houses with views” to directly lower the threshold for home ownership and stimulate transactions.

It is still a low down payment strategy, the contract price has not changed, and the interests of the old owners have not been harmed. We don’t have many houses left, and the sales volume is not very large, so the financial pressure will not be great, but in exchange for good sales performance.

B. Start the "Youth Home Buying Plan", "Buy a house with RMB 90,000 and get a RMB 10,000 decoration gift" (remove the discount of paying RMB 70,000 for paying RMB 50,000, and only get the discount of booking a house for RMB 20,000 to RMB 30,000).

For the 80㎡ unsold apartment, the original price is based on a down payment of 90,000 yuan, and a decoration gift of 10,000 yuan will be given. At the same time, compare the discounts of "30,000 yuan for a room with a view" to make customers feel like they are earning an extra 10,000 yuan and choose such discounts in large numbers.

C. The "Interest Subsidy and Tax Exemption" plan exempts deed tax and stamp tax.

For customers returning to their hometowns, they can be identified through return tickets, air tickets, toll vouchers, work permits, student IDs, rural household registration certificates, etc., in addition to enjoying the A "30,000 yuan living in a room with a view" discount. In addition, you can also enjoy exemption from deed tax and stamp tax (only for the first home).

3. Promotional publicity:

A. Terminal advertising signs, banners, on-site roll-ups, X display rack reminder;

B. Cooperate with the supermarket with the largest traffic volume in the township, distribute DM orders, and put up on-site roll-ups (introducing customers who come to make transactions will enjoy a transaction reward of 1,000 yuan);

C. Increase the efforts of old customers to introduce new ones, and pass the information about return home discounts to surrounding friends through old customers, and each transaction will enjoy a transaction reward of 1,000 yuan;

D. Through Beshitong, SMS, on the one hand, conveys preferential information, on the other hand, it also wishes New Year greetings and enhances the reputation of the project.

4. Promotion appeal:

Pay equal attention to Spring Festival emotional appeal and product quality appeal. Through emotional appeal, we can shorten the psychological distance with home buyers. Product appeal can appeal to the real estate to synchronize with urban taste and international standards. Quality, appeal for high cost performance, appeal for traditional ethical emotions.

4. Festival Activities

1. Give away “home appliances” when you go home to buy a house during the New Year, 100% winning rate

The target of the event is owners who buy houses from January to March 2021

Event time is 14:00 on January 24, 2021

Lottery method: Customers who purchase a house will receive the lottery ticket with the house purchase contract and invoice, fill in the room number, name, and contract date, and put them in together In the lottery box, various prizes will be drawn by the property owners.

Award setting

First prize: Microwave oven (2 people, worth 600 yuan)

Second prize: Induction cooker (5 people, worth 500 yuan)

Third prize: branded winter quilt (8 people, worth 400 yuan)

Fourth prize: brand gift cup (18 people, worth 68 yuan)

2. You celebrate the New Year, I pay the bill

Activity target customers who subscribe from January to March 2021

Activity content: Enjoy consumption reimbursement discounts from the first to the seventh day of the new year, and customers provide invoices That's it, the maximum limit is 1,000 yuan, and after the year, the house price can be reduced directly when signing the contract, giving customers a good publicity stunt. Returning Hometown New Year Activity Plan 2

In order to conscientiously implement the notice requirements of superiors on the safe and high-quality service competition for migrant workers returning home safely during the Spring Festival Transport, further ensure the safe return home of migrant workers during the Spring Festival Transport ( (post) transportation work, the provincial department decided to "carry out in-depth the "Safe and High-Quality Service Competition for the Safe Return of Migrant Workers During the Spring Festival Transport (Spring Festival Transport) Every Year". Based on the actual transportation work of our city, the following implementation plan is now formulated:

1. Guiding ideology

Guided by the Scientific Outlook on Development, with the theme of "Safety and Fastness, High-Quality Service, Warmth and Harmony", job training and service competitions as the carrier of activities, we vigorously promote the idea of ??people doing their best. The core values ??of the transportation industry are to ensure smooth flow of goods, serve the people, and contribute to society. We will deepen the cultural construction and civilization creation of the transportation industry, firmly establish the awareness of "transportation first", and actively create convenience for migrant workers to return home safely and return to work. conditions to provide support for the comprehensive completion of the city’s road and waterway Spring Festival transportation work.

2. Competition Scope

The city’s transportation system road and waterway passenger transport enterprises, management departments and trade union organizations.

3. Competition time

During the "XX Five" period, the annual Spring Festival travel period (subject to the Spring Festival travel time determined by the National Development and Reform Commission)

4. Competition. Content

(1) In terms of organizational security, the main leaders take the lead, the organizational structure is sound, the personnel are widely involved, and there are practical plans for the competition activities, including transportation organization, safety management, market supervision, emergency support, and on-duty duty. The information submission and other systems are perfect, and the organization, measures, services and guarantees are in place, and all work is in order.

(2) Safety production.

There are no serious or serious traffic accidents, and there are complete emergency response plans for safe operation during the Spring Festival and special weather. The technical condition of the passenger vehicles (vessels) is in good condition, and driving recorders with satellite positioning functions are installed and used in accordance with regulations. Drivers and passengers strictly follow the rules Enforce passenger vehicle (ship) driving rules, do not drive overloaded, speeding, or overcrowded vehicles (vessels), do not drive vehicles (vessels) with potential safety hazards, do not drive fatigued, do not mix passengers and cargo, and the vehicles (vessels) have complete safety facilities. Driving (boating) safety measures are in place. Road passenger transport operators must strictly implement the safety notification system. The "three-level" inspection of passenger transport stations, docks, and ferries is solid and effective, and safety management responsibilities such as "three no-enters, five no-exits" and "three customs and one supervision" are implemented in place.

(3) Quality services. Take the initiative to go deep into areas where migrant workers are concentrated, such as parks, enterprises and construction sites, and provide high-quality and thoughtful services to migrant workers who return to their hometowns (posts). Organize passenger shuttle buses and direct chartered transport services based on passenger flow conditions, provide migrant workers with "point-to-point, door-to-door" special ticketing services such as group car (ship) ticket booking, door-to-door ticketing, and mobile ticketing, and open up ticketing, ticketing, and Green channel for taking cars (boats); strictly implement and enforce passenger service standards to ensure that cars (boats) are clean and tidy. The driver and passenger service is patient and enthusiastic, the service information provided is timely and accurate, and all service measures are implemented in place.

(4) Passenger station service management. In accordance with the requirements of "orderly guidance, reasonable transportation capacity, timely delivery, and considerate service", the management system of passenger transportation stations, terminals, and ferries is sound, and the facilities and equipment are complete and effective. We have emergency measures and plans to deal with emergencies, and can provide 24-hour bus service for stranded passengers in the event of abnormal weather or emergencies. Measures such as adding additional ticket windows and extending ticket sales hours have been put in place. The indoor and outdoor environment of the waiting (ship) is clean and tidy, the station staff are proactive and enthusiastic in providing services, the passengers are highly satisfied and the complaint rate is low.

(5) Competition publicity. The competition publicity work is vivid and colorful, with rich content, novel form and extensive participation. Be able to make full use of newspapers, TV, Internet and other publicity media to promptly report industry trends, good people and good deeds during the Spring Festival, and advanced models in competitions, and be able to promptly submit competition information to the Municipal Bureau Competition Office.

5. Organizational Leadership

The Municipal Bureau has established a competition leadership group to lead and deploy competition activities in the city’s transportation system. The leading group office is located in the Transportation Management Office of the Municipal Bureau and is responsible for the daily management of the competition. Relevant units of the county and district transportation bureaus and municipal transportation systems must also establish corresponding competition leadership agencies and report to the municipal bureau leading group office. (See Attachment 1 for the list of team members)

6. Competition Commendation

During the "XX Five-Year Plan" period, after the Spring Festival travel period each year, the Municipal Bureau will summarize the competition activities and evaluate the advanced candidates. Units and advanced individuals shall be selected and submitted to the provincial competition office. The provincial and departmental competition offices will report advanced collectives and individuals with outstanding achievements and outstanding achievements to the Ministry of Transport and the National Committee of the China Seamen's Construction Union for commendation, and recommend applications for the "National May Day Labor Certificate" and "National May Day Labor Medal" as appropriate. . (See attachments 2 and 3 for recommended approval forms).

7. Several requirements

(1) Formulate a competition plan. Each unit must formulate targeted implementation plans, improve leadership organizations, clarify job responsibilities, actively carry out special services, and create convenient conditions for migrant workers to travel. The competition implementation plan of each unit shall be submitted to the Municipal Bureau Competition Office before the Spring Festival every year.

(2) Carry out cooperation activities. Combined with the actual Spring Festival travel work, we will carry out various coordination activities to create a warm and harmonious competition atmosphere and establish an image of high-quality services in the transportation industry. On New Year’s Eve, Spring Festival, the 15th day of the first lunar month and other periods when migrant workers travel in large numbers, the main members of the competition leadership groups of each unit should visit stations, docks, and ferries in person to provide on-site guidance and services to ensure that migrant workers can leave in a timely, smooth and efficient manner. satisfy.

(3) Ensure transportation safety.

During the Spring Festival travel period, transportation authorities at all levels and road and waterway transportation management agencies must scientifically adjust transportation capacity and ensure safety. They must strengthen safety supervision over important periods, important road sections, and important vehicles when migrant workers return to their hometowns and jobs. Strictly guard against "three excesses and one fatigue" and mixed loading of passengers and goods. In case of bad weather, you must promptly contact the traffic police, road administration and other departments to provide traffic diversion. In areas where passenger flow is relatively concentrated, special personnel or special vehicles can be arranged to escort.

(4) Strict recommendation and evaluation. Each unit must do a good job in recommending advanced collectives and individuals in the industry, and the recommended quotas must be tilted towards grassroots units and front-line positions. Democracy must be fully promoted, recommendation procedures must be strictly enforced, and implementation must be organized and implemented in accordance with the procedures of mass evaluation, unit review, and municipal bureau review and approval. The recommended advanced collectives and advanced individuals must be publicized in the unit. After there is no objection to the publicity, the recommendation approval form and competition work summary (paper and electronic versions) will be reported to the Municipal Bureau Competition Office within 15 working days after the end of the Spring Festival every year. Returning Hometown New Year Activity Plan 3

In order to promote the transfer of employment of migrant workers returning home during the Spring Festival of 20XX and maintain the social harmony and stability of our city, this implementation plan is formulated based on the actual situation of our city.

1. Guiding ideology

By carrying out four gift-giving activities, including gifting skills, gifting jobs, gifting policies, and gifting warmth, we recommend returning migrant workers with skills to work in corresponding enterprises and get out of the labor market. It has created a new way for the government to take the lead, business entities and departments to take the initiative to effectively solve the employment problem of migrant workers.

2. Activity time

January and April of 20XX.

3. Work measures

(1) Strengthen dynamic monitoring and timely grasp the situation of migrant workers returning home. Monitoring points have been set up in 18 towns and 3 agriculture-related streets in the city. Each county, district, town, and village should assign dedicated personnel to be responsible for investigation and statistics, implement a weekly reporting system, and collect the data from the city's migrant workers' office before get off work every Friday. Before the Spring Festival, township (subdistrict) and village labor and security staff carried out a survey of returning migrant workers, going deep into every household in the village to ensure that no household or person was missed in the village, and basic accounts were established by category to understand training needs and plan The employment situation and entrepreneurial intentions provide the basis for the next step of implementing employment services, skills training, and entrepreneurial support.

(2) Collect employment information and expand employment transfer channels. The first is to collect local employment information. In January 20XX, municipal, county and township (street) public employment service agencies went to various employment units in the city to collect extensive employment information, focusing on strengthening tracking services for new industrial park projects, and comprehensively understanding the city's employment demand. , create ledgers by category. The second is to collect information from other places. Municipal, county and district public employment service agencies should do a good job in cross-provincial labor cooperation, assign dedicated personnel to collect labor information in the Pan-Yangtze River Delta and other regions, establish a long-term information exchange and cooperation working mechanism with local social departments, and find out the number of employees, industries Job type, salary and benefits, etc. demand situation. The third is to exchange information in a timely manner. The three-level employment service agencies at the county, district, town (street) level will summarize and report the collected information to the municipal human resources market every Friday; the Huaibei Employment Network and the "Huaibei Employment News" have set up special pages for the transfer of employment information for returning migrant workers.

(3) Strengthen the connection of employment positions and strengthen employment services. Starting from January 20XX, the city, county and district human resources markets will set up special windows for employment services for migrant workers to provide free career introduction, career guidance, policy consultation, employment and unemployment registration and other public services to every migrant worker who comes to apply for a job. *Employment services: Sub-district (township) and community (village) labor and security agencies should carry out transfer employment services for returning migrant workers, and post national, provincial and municipal policies and employment information on promoting the employment of migrant workers in the information outdoor bulletin board. Before and after the Spring Festival, each county and district must organize at least one large-scale job fair for migrant workers, and towns and villages must organize at least one labor matchmaking meeting. Municipal, county and district public employment service agencies should organize an activity to send jobs to the countryside, and organize recruitment units to use mobile recruitment to go deep into towns and villages to deliver employment information and policies to the doorsteps of migrant workers.

(4) Strengthen skills training for migrant workers and improve their ability to find employment in transfers.

Publish the list of designated training institutions, training types and contact information for migrant workers in the city in the news media, and guide migrant workers to independently choose training institutions and professional training types. Counties, districts, and towns should establish a registration account for skills training of migrant workers, guide designated training institutions to carry out orders and targeted training, and ensure the connection between training and employment. (5) Strengthen entrepreneurial services and encourage migrant workers to return to their hometowns to start businesses. Strengthen entrepreneurship training for migrant workers and improve their entrepreneurial capabilities through entrepreneurship training. Strengthen the construction of an entrepreneurial project database, collect extensively entrepreneurial projects with low investment, quick results, and good market prospects that are suitable for returning migrant workers to start their own businesses, and provide them free of charge to migrant workers who are willing to start a business. Implement entrepreneurship support policies and provide support in the areas of tax incentives, financial credit, employment support, and entrepreneurship services. Employment and reemployment entrepreneurship parks and entrepreneurship parks for returning migrant workers in all counties and districts must be actively opened to migrant workers who return to their hometowns to start businesses and enjoy relevant employment support policies.

(6) Strengthen publicity and guidance and create a good atmosphere. Before the end of December 20XX, the employment and entrepreneurship policies for migrant workers will be compiled into a book or leaflets will be printed and distributed widely through train stations, bus stations and social security work platforms. Make full use of radio, television, newspapers, periodicals, the Internet and other media to publicize policies, measures and advanced models that promote the employment and entrepreneurship of returning migrant workers. Starting from January 10, 20XX, all towns and villages must uniformly display slogans such as "I add luster to the construction of my hometown, and it is glorious to return to my hometown to start a business" to guide people to return to their hometown to start a business. Before and after the Spring Festival, counties, districts, towns and villages should organize work conferences on returning migrant workers to commend outstanding examples of migrant workers who have transferred to employment.

(7) Strengthen organizational leadership and implement work responsibilities. A leading group for the transfer and employment of migrant workers of the Municipal Human Resources and Social Security Bureau was established to comprehensively deploy the transfer and employment of migrant workers, decompose and assign targets and tasks at all levels, and clarify responsibilities at all levels. Counties, towns (subdistricts) must establish service agencies for the transfer and employment of migrant workers; administrative villages must identify a member of the village committee team as the labor and security information liaison officer.