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What is the pink ribbon movement?
The Pink Ribbon Campaign is a global breast cancer prevention and treatment campaign initiated by Evelyn Lauder, Senior Vice President of Estee Lauder Group, and Ms. Penny, Editor-in-Chief of Self magazine in the United States.
At that time, thousands of women across the United States proudly wore pink ribbons on their chests. Under their advocacy, the "pink ribbon" became the symbol of the global breast cancer prevention campaign. Every year 10 is the world breast cancer prevention month or warning month, and every year 10, 18 is the breast cancer prevention publicity day, and the third Friday of 10 is designated as the pink ribbon care day. "Early prevention, early detection and early treatment" is the aim of the pink ribbon breast cancer prevention and treatment campaign.
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