Micro-store marketing promotion scheme

In order to ensure that things or work can be carried out effectively, it is often necessary to make an excellent plan in advance, and the plan is the most complicated one. How to make a plan? The following is my micro-store marketing promotion plan for everyone, for reference only, hoping to help everyone. Micro-store marketing promotion scheme 1

1. Activity background

More and more people tend to shop online. Online shopping is door-to-door, which is cheap and can buy things that are not available locally. Compared with traditional online shopping, it has high efficiency and a wide variety; Of course, more and more young people are more and more inclined to open their own online stores. Compared with Taobao, micro-stores have the advantages of simple registration, no deposit and no need to worry about the source of goods. The popularity of micro-stores will surely trigger another upsurge between consumers and producers.

second, the theme of the event

to promote micro-stores in Dalian Maritime University, we should not only achieve the purpose of publicity, but also get the ranking for the competition

third, the purpose and significance of the event

Now that the competition is just around the corner, how to ensure the victory in the first battle is the primary issue for all participating universities, and the promotion enthusiasm at the beginning determines the result of the competition. In order to ensure the victory of the first battle, the crux of the problem that must be overcome is that there must be both sensational scenes and real turnover, and to make both of them contradictory, we must turn to the previous advertising rendering. For propaganda, whether the first battle can be a complete victory is refreshing and finally a hit.

IV. Schedule of activity items

V. Arrangement of activity places

Inside the club, online platforms, designated campus, lectures

VI. Target audience

Mainly for college students who want to start their own businesses and tend to buy online

VII. Activity flow

1. Warm-up stage:

As we are all in the club,

2. Pre-stage:

In order to improve the popularity, we will promote it on WeChat, qq and other network platforms and design it as a network relay activity;

Make promotional slides of micro-stores and play them in front of major dormitories in the evening; Bring your own mobile APP to pull the registration amount in the restaurant, and give small gifts to each other; Publicity board painting, Yi Labao, leaflets, banners and other forms.

3. Mid-term stage:

Carry out fixed-point publicity in crowded places on campus, and once you register, you will get a lucky draw, or give red envelopes or small gifts on the spot for word collection activities. At this time, you can sell strawberries simultaneously.

4.

At the later stage of the activity, we will reach a certain popularity, hold a presentation, and the presentation will be tempted by giving small gifts, and under the name of college students' self-employment, "You open a shop, I will give money" and "zero pressure".

VIII. Arrangement of activity personnel

IX. Award facilities

X. Budget and micro-store marketing promotion scheme 2

I. Activity background

On the occasion of the opening of 2xx, Li Jiaqi is going to open a micro-store with Hulunbeier flavor specialty, including Russian imported food, and other foods will be added from time to time later, and it is going to operate on WeChat. At present, the main operating target is the teachers and students of Shanghai Xianda, providing them with delicious and cheap Inner Mongolia flavor food! It is now planned to officially put into operation on March 24, and launch the opening ceremony.

II: Purpose of the event

In the spring of the year, a two-week (14-day) opening welcoming event will be held in order to make the micro-store get off to a good start and attract students around and potential customers on campus. At the same time, it also attracts more repeat customers for the sustainable profit of micro-stores.

3: event name

opening welcome of Hulun Store

4: event objective

It is tentatively scheduled to attract 25 customers in the opening welcome event

5: event time/place

3/24-4/6 micro store

6: event content

(1). Wechat Friends Circle Opening Collection Activity

Anyone who forwarded this circle of friends and collected more than 2 praises and paid attention to the store (as evidenced by the screenshot, sent it to the customer service through the micro store) randomly selected 2 lucky guests to get Hulunbeier air-dried beef (one catty) worth 118 yuan provided by our store. Love me, are you afraid? (3). Draw up the details of the promotion for the opening of the micro-store

1. Get 7 packages for the whole venue

2. Send them as soon as you buy them, and give away all kinds of snacks at random.

3. For a single order, if you buy more than 1, you will get a coupon for 1 yuan (for next use), and if you buy more than 2, you will get one for Tiramisu.