Opening process of automobile beauty shop

1. With profound martial arts and enthusiastic service, we will provide satisfactory service to Pan Bo consumers and promote the great growth of the automobile market with beautiful appearance. Our brains and hands will become trustworthy friends, bringing your expectation for the car and the gorgeous health of the car to everyone.

2. Company policy

Living in Haode, being a porcelain capital, radiating Jiangxi. Companies and repair shops that make first-class cars and make them look beautiful. The company will use one year to build a certain popularity among consumers in Haode, and strive to make ends meet. During the investment period, only Haode pilot market will be selected. This square market has a large volume, and there are many experienced stores around it. Please teach them modestly and challenge them during the operation. Evaluate after running for 6 to 10 months.

Three: preparation before opening.

1. Market positioning. Why should we put market positioning in the first place? Before opening a shop, the most important thing is to inquire about the market and inquire about the normal operation of other peers in the place where you go. Business grade, passenger flow and business items are the main contents you know. Only by enriching the understanding of the opponent's situation can we better draw up our own business route and foster strengths and avoid weaknesses. It is very important to be a big stall or a specialty store, which is related to the sustainable growth in the future and the expansion of new business.

2. Shop preparation. The key is to find a store with enough space (fortunately, it is more than 200 square meters, and less than 200 square meters is unlucky for future growth), because indoor car washing will be the trend to make the appearance beautiful in the future, and indoor car washing will definitely eliminate outdoor car washing. In addition to the large area, we should also pay attention to several points: the rent should be reasonable, and it is not cost-effective if it is too expensive. There should be enough parking spaces at the door, otherwise the washed car will have nowhere to park. Near the roadside, there are no traffic lights, and there is no green isolation belt in the middle of the road. It is advisable to turn around at any time. It is better to have two entrances. If there is only one entrance, it should be enough to get in and out of two cars at the same time.

3. Commercial projects. Of course, a car beauty shop should focus on car washing and beauty, but what are the specific beauty projects? This is for everyone (note: it's just a department that makes the appearance look good): waxing new cars, hand waxing, machine waxing, interior cleaning, interior disinfection, engine room cleaning, glaze sealing, painting, leather goods maintenance, etc. As for these projects mentioned above, how to do them? The following article will list in detail. What is written can only give a rough outline, and it is only a reference for future specific operations. If you want to be a one-stop car beauty maintenance center, you must prepare more new projects, so as to provide a whole set of services for people and guests.

4. Hire employees. Fortunately, when recruiting workers, we recruit more skilled workers. In addition to being able to quickly step into the work situation and get the store on track quickly, you can also arrange for him to train other novices by the way. In addition, it should be noted that you should not indicate "Master of Beauty Recruitment" in the job advertisement. Because most of the people recruited in this way only do things such as hot wax, polishing and sealing glaze, and refuse to wash the car at all. You must recruit people who are willing to do anything. If you have such a master, you'd rather pay more customs declaration fees. In addition to reducing unnecessary idle personnel and store operating costs, it can also set a good example in the team.

5. Decorate the storefront. Decorate a workshop with beautiful appearance, it should be more convenient to use in the future, and consider various situations as much as possible, and arrange water storage (pool), drainage (sewage discharge) and filtration (sewage discharge). And the electrical socket should also consider moisture-proof and short-circuit prevention. Workshop design should be as simple as possible and wiring should be reasonable. It's best to draw a knife separately for the power consumption in the workshop to prevent the frequent power consumption of the whole store from being affected by short circuit tripping in the future. In addition, we should consider the future expansion needs and reserve space for new business needs in the future, such as the location of the movie room and elevator. I will give some suggestions to some friends who are ready to decorate:

(1) It is advisable to design more than three car washing spaces. If the area is not enough, there must be at least two places, otherwise it will be too busy on a sunny day after the rain.

⑵ It is best to install a hoist, whether changing oil or spraying chassis armor, which is the best way to show your professional image to the guests.

(3) Keep the film room, preferably near the outside, not in the store. When pasting the film, close the glass door so that pedestrians can see it.

6. Equipment procurement. I'll give you a list of the equipment you need to buy:

(1) Two or more shrinking machines. In an emergency, it suddenly broke down and the other one was on it.

(2)1carpet dryer. Preferably a stainless steel shell.

(3) Two vacuum cleaners are best. At the beginning of the business, there were few workers, so we could only buy one, but we needed to prepare an electric motor.

(4) Two wax ironing machines. When the car takes a long time or time is short, it can be constructed at the same time. Come on.

(5) 2 polishing machines. For the same reason.

[6] Ozone sterilizer or high temperature sterilizer 1. Ozone sterilizer is more practical and less dangerous than high temperature sterilizer.

(7) 1 pulverizer. This is for car washing.

Some buckets, towels and brushes.

7. Track system settings. No matter what company or enterprise, there must be an employee code, and employees should be restrained by the system rather than supervised by the boss. Specific rules will be provided below for your reference.

8. Join for further study. If you consider joining a brand, you need to be prepared in this respect, but it is not easy to choose a good one among many brands that make you look beautiful. Therefore, before joining, we must understand the strength of the brand, the help we can provide, the popularity of enterprises and products, the premise and cost of joining, and so on. Even if it is a selected chain brand, you should read the contract clearly when signing the contract and know each other thoroughly before you can name it. Otherwise, if you don't understand the topic in the future, there will inevitably be some unnecessary quarrels. How wonderful the contract is, the reality is quite different. Instead, it wrote about abnormal business conditions, which eased the rainy days, power outages, water cuts, holidays and other factors. In addition, they usually exaggerate their income, but they don't care about the cost of spending. Even if the cost is listed, it is only a simple calculation of customs clearance, rent, water and electricity taxes and fees, and other miscellaneous expenses are not listed for everyone, such as buckets, water shoes, uniforms, scrubbers, cleaning agents, machinery and equipment accessories, maintenance depreciation, workers' meals, workers' room rent, workers' expenses, etc. These are very operating costs, and it is rare that joining the headquarters is always not listed one by one. It can't be said that it is intentional, but it can only be said that it is "well-intentioned." Only when you really join can you see the problems you don't understand, but at that time it is usually difficult to ride a tiger. Although you can't knock over a boatload of people with one stick, you must be mentally prepared if you want to join.

9. Product purchase. If you choose to join a chain brand, most of them are products provided by application brands. But if you don't choose to join, what products do you choose to apply for? Not difficult. It depends on whether your market inquiry and visit work are detailed enough. After a careful look at the peers, it is not difficult to find out what brand of products they usually use. Since everyone has chosen this brand's products, it won't be too bad.

Four. Marketing strategy analysis

1 quality strategy

At the beginning of setting up equipment in the store, we should pay great attention to quality. In terms of quality, according to the detailed market inquiry and bold pre-speculation, the staff adopted the design scheme of combining static and dynamic, and strived to have a unique aesthetic feeling from the perspective of objects.

2 price strategy

In raw materials, beauty, work, etc. We should try our best to be wonderful and try our best to give customers the upper limit of enjoyment and psychological satisfaction. Take the price route and quality route simultaneously to meet the needs of consumers at different levels.

3. Instant marketing strategy

(1) publicity strategy

Using newspaper columns and bulletin boards for free publicity, the information flow advantage of the website promotes the image, but satisfying customers is our best publicity for ourselves.

(2) in dealing with affairs

This work must be first-rate. For assistants, as long as there is work, they must finish it on time and do it with a sincere smile.

In terms of after-sales service, the customer service department tries to adopt the following methods:

1. Sincerely adopt the theory put forward by customers;

2. Set up a consumer inquiry and visit table to grasp the first-hand information of consumer demand;

3. Customers who cook for the first time will receive a bottle of our special lubricating oil and enjoy preferential prices;

4. Establish diplomatic quotation with customers, and explain and answer the questions that customers are most interested in and don't understand;

Channel setting and equipment arrangement

As far as the current situation is concerned, our store will establish business relations with first-class bulk sellers. When choosing bulk sellers, we will generally examine their business performance, commitment, attitude of mutual assistance, timely delivery and so on. , and asked the wholesaler to have several marketing outlets in different unified areas, so as to facilitate the local pick-up of goods between stores. Usually sign mutual assistance and talks with bulk sellers, and reach a consensus theory on issues that are unknown, such as price and product quality.

Rules and regulations:

There are family rules at home, and shops should also have shop rules. The actual situation should be considered before the track is drawn up, and everyone, including the boss, should abide by it after it is drawn up, otherwise it will be difficult to deal with the punishment after asking questions that they don't understand. Below, I will provide you with a general rule of opening a shop for your reference.

1. Go to work on time, don't be late, don't leave early, and don't miss work without reason.

2. Punch in the first time after work, and those who don't punch in, miss playing, and substitute will be treated as absenteeism. Deduct the day's salary.

3. Those who need to take time off should take time off one day in advance, and those who take time off that day will not be approved, except in special circumstances. Those who refuse to leave on their own will be treated as absenteeism, and the salary of the day will be deducted.

4. When going to work, you must dress neatly and wear work clothes, and you are not allowed to wear slippers to work.

After you go to work, you must clean up the sentry box, put away the tools and products and open the door for business.

6. Watch TV, read newspapers and magazines, and feel sleepy during work hours. Each deduction 10 yuan.

7. If you have nothing to do, sit in the customer's car or turn on the CD air conditioner. Buckle 50 yuan.

8. Do not operate the author according to the work requirements and violate the regulations; Deduct bonus 20 yuan.

9. The key to the overnight car must be handed over to the business room.

10. Drive away from the workshop or work area; Immediately dismiss, deduct monthly salary, and report the case for punishment.

1 1. After work, you should fold your own utensils and clean up the accumulated water on the ground before you go.

12. If an accident occurs at work, causing damage to the customer's vehicle, the staff may not work hard according to the procedures stipulated by the company. However, if the construction is not carried out according to the specified process, compensation will be made according to 30% efforts of the responsible person and 70% efforts of the company. If an individual's invention is intentional, all parties concerned will try their best to compensate.

13. If the customer loses valuables in the car, if the handler is found, he will immediately report to the police station and be dismissed and deducted from the monthly customs fee, which is the most compensation.