Buick was exposed to apply for a new brand logo.

Buick was exposed to apply for a new brand logo.

Buick was exposed to apply for a new brand logo. It is understood that GM applied for a brand-new trademark of Buick brand in the United States on March 16, and "brand remodeling" has become a unanimous thing for many car companies. Buick was exposed to apply for a new brand logo.

Buick was exposed to apply for a new brand logo 1 Recently, the US Patent and Trademark Office showed that Buick applied for a new brand logo. It is reported that the new logo will be applied to pure electric vehicles in the future, and the production version of Buick Electra concept car may be carried first.

However, many netizens said that they dare not compliment the brand-new logo. Buick's previous logos were arranged in the order of "three bullets", with different colors and a sense of design.

The new logo of this exposure is "three bullets" isolated from each other and arranged horizontally. Due to the change of internal shape, many netizens call it "three nail clippers". More interestingly, is the quarantine designed to respond to the policy of "keep the epidemic isolated without gathering"?

It is reported that Buick's famous "Three Shields" logo is based on a circle containing three shields. Its origin can be directly traced back to the family emblem of Scot david dunbar buick, the founder of automobile manufacturing.

The "three bullets" pattern in Buick's current logo is its graphic trademark and the symbol of Buick Branch. In the picture, three bullets with different colors (from left to right: red, silver gray and blue) and arranged at different heights are arranged in sequence, giving people an aggressive and climbing feeling.

Compared with the brand-new "nail clipper" logo exposed this time, many netizens call it ugly. What do you think of this?

Buick was exposed to apply for a new brand logo2. GM's Buick brand has to change its logo again.

It is understood that GM applied for a brand-new trademark of Buick brand in the United States on March 16. From the appearance, the three shields of the new logo are on the same horizontal line, without a circle, which looks flatter.

It is worth mentioning that this trademark is not newly applied by GM. General motors applied for the trademark in Jamaica on 202 1 10 13. Before that, every shield in Buick logo had red, white and blue shadows. However, in the specific application, it is not mentioned whether the logo is black and white or continues the previous color matching.

When will it be loaded on the new Buick model? Time will take several months. One possibility is that Buick's brand-new electric concept car will be unveiled this summer, and the trademark will debut.

From the current point of view, "changing the standard" has become what many car companies are doing in unison. The direction of design is also very consistent, and they are all designing in a flat direction.

According to incomplete statistics, only automobile companies, including BYD, Geely, Kia, BMW, Volkswagen and General Motors, have changed their logos one after another, and they are all designing in a flat direction.

The replacement of logo generally indicates that the strategic planning of car companies will be adjusted. Take KIA as an example. After replacing the logo in 2020, its brand-new products are more suitable for young people. Starting from the new logo, Kia released new K5 Kaiku, Xinzhi Run and other models for young consumers, which also received good market response.

This is especially true for BYD. Since BYD changed its bid at the beginning of last year, BYD has started a new round of "attack", and the DM-i model is very popular. At the beginning of this year, BYD changed its bid again, and its sales began to advance by leaps and bounds, surpassing SAIC Volkswagen and rising to a new height.

More and more brand rebranding reflects the changes and challenges behind car companies, and what changes can Buick bring this time?

Buick was exposed to apply for a new brand LOGO3 days ago, Volkswagen saw the car and learned from relevant channels that the US Patent and Trademark Office publicized Buick's latest brand LOGO. The new LOGO adopts a simple flat design, which is more in line with the current aesthetics. It is reported that the new standard may be applied to future pure electric vehicles.

Judging from the published LOGO shape, the new logo retains the classic shield element of "three bullets", cancels the outer ring frame, adopts a brand-new arch structure inside, and the "three bullets" are arranged in parallel, which has more visual impact. In terms of color, the new standard adopts a brand-new black and white monochrome design. It is not known whether the current red, gray and blue colors will be retained.

Volkswagen has learned that the new logo may appear in the production version of the upcoming Buick Electra concept car. It is reported that the new car will be developed based on GM's Ultium architecture, with a coupe shape and a split butterfly door.

In terms of power, the new car adopts a dual-motor powertrain. It is estimated that the maximum output power is 435kW and the maximum cruising range is over 600km. It is expected to be officially unveiled this summer. For more information about the new car, Volkswagen will continue to report.