What does the China market need?

1, green and healthy, seize this inevitable trend.

The biggest accident this time is Shuanghui. In the past, enterprises have been concerned about scale, efficiency and market share. The author believes that green health is the fundamental trend in the future. Industrial production is efficient, but it also has many negative effects. It also brings high transaction costs, environmental pollution, high medical expenses and other social problems. Now all industries are facing the problem of how to transform under the economic crisis. Combining with the future trend, it is a key factor to upgrade its own funds, procurement, production, management, sales and logistics. Whether the past industrialization model can lead the development of enterprises and whether it is qualified to participate in competition is the key factor.

We see that the low-carbon energy-saving industry is booming now. For example, sandstorms are everywhere, and even fly ash is inside, which is a strong stimulus to people's respiratory tract. Shandong Changzhi Jianhe Group has developed a unique industrial chain from it. Refined and chain-type deep processing of power plant fly ash is used to produce environmentally-friendly building materials and earthquake-resistant materials, which solves the long-term problems of low utilization rate, low technical content and low added value of fly ash due to the large number of power plants and fly ash in Shanxi. The problems of large ash discharge, high ash removal cost and large ash storage area are "three lows and three big ones" This model of turning waste into treasure and turning decay into magic will be produced in more fields.

2. Eco-food industry needs model innovation and vigorous dissemination.

Every time I come into contact with many enterprises and farms that make organic food, they say that their products are natural and ecological, but at present they only stay in the product sales stage, especially in the market, and consumers lack understanding and judgment. Apart from production, these enterprises pay little attention to market education, especially in the case of food problems flying all over the sky, few enterprises do positive publicity to guide consumers how to change their lifestyles, how to choose healthy and natural foods, and how to enhance their reputation and brand value. Shanghai Dolly Farm has received 70 million yuan of venture capital, and Beijing Centennial Chestnut Garden has also received hundreds of millions of funds. In addition to production and channel construction, there is a lack of necessary means to awaken the market and upgrade consumption. Indifferent to the food safety that people are most concerned about, consumers now have no judgment when choosing food, and sometimes even blindly. It just looks delicious and sells well. If they are not guided, they will think that this is a problematic product. The author is also establishing such a national platform for promoting ecological products, which can help more good safe foods, establish vivid and concise food safety knowledge, enter thousands of households, and change the state that good money eliminates bad money in the past.

Mode innovation is the core element to change and solve the demand gap. For example, the "Green Garden" initiated by Songjiang, Shanghai, through the perfect postal distribution system, green fruits and vegetables planted in the field can be harvested on the same day and delivered to residents' homes on the same day. After more than two years' development, there are nearly 10,000 citizen members, and more than 25,000 copies (boxes) of agricultural products have been distributed, which has helped farmers increase their income by 20% and achieved good social and economic benefits. Of course, this is due to local reasons.

Therefore, mode innovation and shortening intermediate channels are the key to solve the problem of high and low vegetable prices and let the people eat safe and secure dishes. There is great potential to be tapped in this respect.

3. Promote the construction of credit system through the construction of network and Internet of Things.

The production of products from seed, planting, fertilization, harvesting, processing, transportation, logistics, warehousing, circulation, sales, into the network and Internet of Things, you can know the history and sales process of products anytime and anywhere, form a transparent supervision system, everyone can supervise, use market means to reduce food safety risks, and make all processes public on the network, which is undoubtedly a new opportunity for enterprises engaged in information technology and logistics construction at present. For large enterprises, it is necessary to form a closed industrial chain and an open supervision and management network to enhance transparency, so as to be more easily favored by the market and consumers. Protect the personal safety of each of us.

In short, in the face of the biggest security demand at present, whether you let go or seize this opportunity to upgrade the production model, business model and management model will directly affect the sustainable development of the enterprise in the future. Let's work together and hope to create a harmonious development road that benefits the country, the people and the enterprises.