What are the characteristics of the visual design of three squirrels?

"Three Squirrels" are mainly used in the packaging of snack food, and the image of this mascot is also used in the decoration of online stores, customer service and peripheral products. From the perspective of logo interpretation, we can find that mascots are all smiling and very infectious. The four big characters "three squirrels" in the middle represent the product name, and the rounded radian of the lower edge of the figure and the overall light green background symbolize the company's harmonious development concept.

The design of logo is the same as the mascot, with three flat squirrels as the main image in the lovely version. The image design of Three Squirrels has been adjusted twice. Different squirrels have different clothing colors, eye states and hand movements. The newly replaced logo mainly presents a cute cartoon image, which not only has bigger eyes, but also has a more obvious shape. In addition, the color purity of logo has also been significantly improved.