Bmw 520 advertising language

Advertising text must be clear and simple, easy to read, easy to use, in line with the trend, and the content should not be too abstract, so that people who receive general education can accept it. The following is the advertising slogan of BMW 520 I compiled for you, I hope it will help you!

Bmw 520 advertising language

Dazzling sports car

The perfect combination of internal motivation and external exquisiteness

The world moves with me.

Supreme life, to my liking.

The true meaning of innovation: the perfect combination of technology and comfort

Luxurious, just standard equipment; Innovation is the real charm of BMW.

The journey of the king.

I am the wind? BMW.

I only give in to your crotch.

The sound of hooves made me fly fast.

I have wings (not just my body).

Are you really ready to launch?

Speed is my temperature.

Even if you tear it apart, it is still a beauty (abroad).

The art of living is unique to you.

Driving pleasure, innovation limit.

We didn't invent the wheel, but we invented pure driving pleasure.

Only the heart knows how far the road is.

Follow your heart, happiness is endless.

Let's go, let's go.

No matter when and where, it is your successful choice.

It is a model of a new generation of dynamic performance.

Pioneer of automobile essence

Excellent power performance and unparalleled safety performance.

Classic modeling, wonderful design

Further reading: BMW car marketing activity plan

One. Activity background

With its brand awareness and reputation at home and abroad, BMW has achieved a substantial increase in sales over the years, which is well-known; At the same time, it has become BMW's ideal and ambition to provide higher quality service at the right time to meet the needs of consumers, to let people who know how to enjoy life better, and to provide the best and most influential service to the market. With the help of public welfare activities, BMW will enter communities and squares to have zero-distance contact and interaction with target customers, which will attract attention from all walks of life, enhance its brand position, make the brand deeply rooted in people's hearts, gain further recognition from consumers, and eventually become BMW's most loyal customers.

Second, the purpose of the activity

1, which perfectly combines the target consumers' pursuit of dignity, status, identity, brand, fashion, safety and high taste to meet consumers' psychological needs.

2. Make use of the relaxed psychology people yearn for in summer, and launch personalized, fashionable, relaxed and commonweal activities to let consumers experience the relaxed mood in summer.

3, through the combination of brand and public welfare, improve media hype and promote sales.

4. Bring consumers closer to BMW through a series of activities and enhance the brand image of the company.

Third, the focus of the activity

1, for customers: pursue fashionable and noble consumer demand, experience the true meaning of life and show individual taste.

2. For the media, public welfare activities will attract the attention of many media, become the focus of their propaganda, promote consumers' buying behavior, and create brand atmosphere and product value.

3. For enterprises: understand consumer psychology, build confidence, strive for success and enhance brand image.

4. For the industry, we should not underestimate it, wait and see, and realize the brand positioning and functional value of products.

Fourth, the effect evaluation

1. After this series of activities, it will bring a qualitative leap to the sales of BMW cars. The market will have a higher level of clear understanding and impression of BMW cars!

2. It will surely become the focus of social and media attention, which will play a great role in the establishment and dissemination of BMW brand image!

Verb (abbreviation of verb) Arrangement of time and place of activity (to be determined)

Activity of intransitive verbs

1、? Caring for children and achieving the future? The interactive activities jointly organized by BMW and a large community attracted many children from the community to participate actively. With the help of teachers and parents, the children drew their favorite BMW cars? My favorite BMW children's painting tour? . Give full play to children's imagination and passion for cars.

2、? Is the taste of life extraordinary?

BMW quality life distinguished night? Together with the owners, we can learn from the extraordinary, taste life, and share the success and joy brought by quality life. Cars, wine, Latin performances and various exhibits are mixed together, bringing a beautiful event. Share extraordinary moments, deliver quality life, and share the success and joy brought by BMW quality life with the majority of car owners.

3、? Test drive to realize your dream? BMW's perfect driving and sharing activities, one-day deep test drive and treasure hunting experience from Conghua Road, allow customers to experience the performance of the vehicle and add more relaxed elements. During this period, all kinds of road experiences of urban roads, expressways, highway sections and township roads make you fully appreciate the fun of driving BMW vehicles. The destination of this ride is Baoqu Rose Garden, and the fragrance of the rose garden adds a bit of warm and romantic fun to this trip.

4、? Wonderful movie and your * * * reward? Various types of blockbusters were shown, which were liked and welcomed by the owners of the community. Open movies bring a warm feeling to everyone. Although they are not as shocking as cinemas, they bring more memories and the fun of watching with the family.

5. Public lecture on automobile safety

The host and guests will turn professional automobile knowledge into real cases that are easy to accept and understand, and pass them on to the owners to correct the mistakes that drivers and passengers often make in their daily lives. Face-to-face contact with car owners and bringing them a safe car life concept is to advocate that car owners can enjoy the fun of cars and live a safe car life at the same time. This activity combines interesting safety games with intuitive live demonstrations, and vividly conveys boring safety knowledge to everyone in the activity.

6, automobile daily maintenance lecture

7, online car market, car source, modification and other consulting activities.

8. Collect opinions and suggestions on the spot.

9, car models, beauty performances

10, Auto Audio and Auto Modification (cool car) Exhibition.

During the event, many customers experienced the consistent BMW brand? Break through technology and pursue Excellence? At the same time, it has brought rich and colorful cultural life to the community, adhering to the dignity of BMW, and bringing distinguished enjoyment to more customers.

Seven. field service

Service 1: Car owners who register in front of the booth on the same day will be rewarded with 500 yuan vouchers, which can be used in cash when buying a car.

Service 2: On the same day, the technical experts of the service station provided community car owners with many free services, such as free inspection, free tire pressure inspection, free addition of engine oil, free addition of glass water and free addition of antifreeze. And apply for a 60% discount maintenance membership card on the spot.

Eight. Integration of resources

We will share customer resources with wedding photo studio, furniture, real estate and other industries, and carry out large-scale joint exhibition activities to make full use of the resources of different industries to achieve a win-win situation.

Nine, joint marketing

At the same time, car audio-visual navigation manufacturers, car interior accessories manufacturers, car exterior accessories manufacturers and road travel spare parts manufacturers are invited to use the platform for brand promotion, interaction and sales.

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