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Integration of "originality" and "agriculture, literature and tourism"

Author Zhang Jin

How to build a comprehensive highland of rural "agricultural tourism"? It not only embodies the responsibility under construction, but also embodies the methods under construction. What is the most appropriate way? The market and the masses are needed as examiners.

Not long ago, the second Yunnan Rural Revitalization Cultural Tourism Festival was officially launched in Maixi Sports Park, Changchongshan, Kunming. Based on leisure agriculture and rural tourism, with the theme of "helping rural revitalization and promoting the integration of culture and tourism", this year's Cultural Tourism Festival will carry out a variety of activities for Kunming 16 counties, so as to promote "agricultural cultural tourism" to help local farmers increase their income and get rich, and promote rural revitalization to a new level.

Culture is the soul of tourism, and tourism is the carrier of culture. The integration of rural culture and tourism needs to carry out colorful activities in order to better promote the rapid development of rural cultural tourism integration. Yunnan is a big cultural province with rich tourism resources. In addition, all parts of Yunnan are actively exploring the road of "agricultural tourism", and it is more advantageous to promote rural revitalization through various carriers such as cultural tourism festivals. Therefore, it is not only related to the healthy development of cultural tourism, but also related to whether the integration of cultural tourism in Yunnan can win the future.

The integration of rural agriculture, culture and tourism is not a simple addition. It needs rural experts to "paddle" and all departments to work together to promote cultural tourism projects. In addition to helping grass-roots units to plan agricultural tourism projects that are in line with rural revitalization, cultural tourism departments also need to realize the transformation from management functions to service functions. Only in this way can they become excellent "stewards" to promote the development of rural tourism, and they can start to integrate from the aspects of policy, finance and planning, make a good plan and design for the integration of rural tourism, ensure the steady progress of construction and the orderly progress of project activities, and increase the path and wealth for farmers' employment and income.

How to build a comprehensive highland of rural "agricultural tourism"? It not only embodies the responsibility under construction, but also embodies the methods under construction. What is the most appropriate way? The market and the masses are needed as examiners. In the construction, it is necessary to build an integrated information platform of "agriculture, culture and tourism" in advance, not only to integrate the services of cultural tourism, but also to integrate the ideas of the masses on the integration of cultural tourism, especially to comprehensively evaluate some golden ideas and good practices put forward by the masses in the construction process and use them in time, so as to effectively avoid the problem of simple addition in the integration of "agriculture, culture and tourism" and find the most powerful points by scientific methods to jointly build a highland.

Strong alliance can be a shoo-in, and complementary advantages are more conducive to the integration of results. In order to find more support for the highland construction of the integrated development of "agricultural cultural tourism", we should actively explore and study the core content of the integration of "agricultural cultural tourism", especially how rural culture and tourism penetrate each other. For example, the integration of "agricultural tourism" in the counties around Kunming is to actively integrate farming culture with tourism, realize "you have me, I have you", enhance cultural connotation and improve tourism quality. Only by combining natural scenery with humanistic heritage can people's needs for a better life be better met through three-dimensional and multi-level content.

To build a highland integrating agriculture, literature and tourism to help rural revitalization, it is necessary to scientifically design the integration of agriculture, literature and tourism, and to improve the quality in a down-to-earth manner, so as to better enhance the competitiveness of Yunnan's integration of agriculture, literature and tourism, help Yunling farmers add "gold" and "silver", and more effectively promote rural revitalization and contribute more to the high-quality development of Yunnan in the new era.