Which company is AE mentioned in the movie CEO?

This is actually an entrepreneurial movie of Haier Group! !

Brief introduction of CEO

Wu is a famous director who pays attention to society and realistic themes. His baton always dances with the pulse of the times. This time, he turned his attention to the pride of the times that emerged in the economic system reform, because he was deeply shocked by Haier's true story, true spirit and true achievements. In his view, in today's materialistic society, faith crisis and moral decay, ideals and beliefs are particularly valuable.

A person, an enterprise, needs a little spirit. Haier's spirit of "Dedicating to the Country and Pursuing Excellence" should be the spirit of all China people. What Haier people can do, everyone in China can do. Based on Zhang Ruimin, CEO of Haier Group, the film tells the true story of a group of outstanding people of the Chinese nation who, with great ambitions to revitalize the national industry, have gone through hardships and hardships in 17 years and developed from a collective small factory with a debt of one million yuan to a large multinational enterprise with global sales of 60.2 billion yuan. What makes Zhang Ruimin respectable is not only his personal ideals and beliefs, but more importantly, his spiritual appeal enables Haier people to integrate their own goals with their desire to realize their own values, and work together for the same goal with no regrets. This is the transformation and promotion of people-transforming a group of small producers who are full of inertia and small-scale peasant consciousness and urinate everywhere in the factory into modern industrial workers with professionalism and innovative consciousness. From this point, we can see Zhang Ruimin's thorough understanding of human nature, his philosophical thoughts with China characteristics, his courage to realize his ideal and his indomitable will.

In the whole film, the director did not put more pen and ink on the emotional expression of the characters, but set off the hidden passion in the hearts of the characters through the transformation of events and conflicts. The CEO of the enterprise was ordered in a crisis, not afraid of pressure, making decisive decisions and turning the tide.

Although the film is based on the development history of Haier Group, it is by no means a monument for a certain person or enterprise, but focuses on rendering the film into a successful rational exploration of successful people in an economic era. From the film, we can know that the director's creative intention is to pay more attention to the great changes brought by the economic system reform to people's lives. This change is not only manifested in the form, but more importantly, people's concepts have been updated, their horizons have been broadened, and their understanding of problems has become more comprehensive and objective. They stopped being complacent and began to face the world.

Under the background of China's economic construction as the center, the film "CEO" has more practical significance than artistic exploration. With 200 1 China's accession to the World Trade Organization, it has brought many new opportunities and challenges to local enterprises. The footprint of the hero described in the film and the typical successful example of the enterprise he created will bring some referential thinking and enlightenment to people who pursue progress in reality.