How to make a poster for a fruit shop? Fruit shop decoration renderings_Fruit shop decoration design points

How to organize activities in a fruit shop

1. Attract more customers to your mobile phone

Adding customers as friends relies on your persistence over time. Customers who enter the store want to The method is to add them to their friends, you can do some single product activities in the circle of friends every week, put them on a poster, and do fission to attract fans online. With more groups and friends, you can sell more than just fruits. If you want to go high-end, go for durian for 18.8 per pound, mangosteen for 8.8, and cherries for 15.8. There is no purchase limit. Please retweet and like to help promote it. If you want to go for low-end, go for bananas for 0.99. Join the fruit shop owner peer sharing circle, search the fruit shop circle under the search function under the friend circle.

2. Try to do fission activities

Fruit shops should combine online and offline, that is, to attract online customers to the store. All activities have costs, and there is no cost that can bring better activities.

Be sure to budget the cost of the event, and don’t just copy some event plans. It’s meaningless. You must consider your own business conditions and customer habits and make adjustments. To share more experience in opening a fruit shop, search the search function under Moments and search the fruit shop circle.

3. Small activities warm up the big event

Activities can be promoted through local promotion and fission in the circle of friends to expand the publicity of the event and let more people know that there are fruits The store organizes activities, so as to avoid feeling unsure on the day of the event. Send electronic posters and copywriting to Moments. For example, you can get a cantaloupe by liking it. The 8th, 18th, 28th, and 38th person who likes it can go to the store to receive a cantaloupe for free. At the same time, the recipient needs to send a message to Moments. There are also more fun activities in the store, such as red envelope walls, lottery draws, golden egg smashing, etc., which can gather popularity and make everyone gather happily. How to do promotional activities when opening a fruit shop?

How should the fruit shop opening activity plan be done to make it popular? What is the process of the fruit shop opening activity? How to plan the fruit shop opening activity?

The opening event of a newly opened fruit shop is not popular, mainly because there is no accumulation of customers. Anyone who opens a fruit shop wants to be popular on the opening day. Some pre-heating activities can be done in advance to expand publicity. Multiple sets of activities are held after customers enter the store to increase popularity.

First of all, you must think about your purpose for the opening event. Just for popularity, it is not enough for others to know that the new store is opening. Regardless of whether the popularity is high or not, you must make good use of this wave of opening activities. , accumulate a wave of customers and build a customer base for future operations.

If the fruit shop has a membership card, then the opening event will stimulate customers to recharge the membership card. If there is no membership card, the main thing is to have customers add micro friends of the fruit shop. If a fruit shop opens without locking in customers or accumulating customers, it is equivalent to spending a lot of money on a promotion. In the long run, the fruit shop hopes that subsequent customers will continue to consume. It is just doing Publicity, then the investment in opening activities is not worth it.

To put it simply, opening a fruit shop business is to continue to promote, let customers consume, and then continue to promote, and then continue to allow customers to consume, and this is a continuous cycle.

The most important thing for publicity is to let customers see the publicity, and then they can participate in consumption. The ways of publicity include local promotion, posting on Moments, and in-store posters.

So there are two types of publicity for the opening event. One is to let people know that there is an opening event, also called the opening event warm-up. The other is to let people know what the content of the opening event is, also called the opening event. publicity.

No matter what type of event it is, it can be promoted through local promotion, posting on Moments, and in-store posters.

For a newly opened fruit store, local promotion is the most effective and fastest way. Before the opening event, you can conduct a trial operation for a few days. One of the trial operations is to run through the entire store process to see if there are any problems. The other is to cooperate with the warm-up activities and do some publicity. Try to choose opening times when everyone is off, such as holidays or weekends.

The design idea of ??the opening event is to accumulate a group of new customers through local promotion-->let the new customers undergo fission-->the fissioned new customers will continue to do fission. Fission is the most effective publicity. The following introduces some specific activity plans for the above activity types. They are for reference only. The product selection is only a sample. You can change the product selection for specific activities.

Local promotion plan 1: flyers to attract fans

Distribute flyers at entrances and exits with relatively large passenger flow. The flyers explain the content, address, and time of the opening activities. Then use the most eye-catching copywriting and verbal instructions to inform the people who get the flyers: Hello, our fruit shop has just opened. Scan the code to add friends, pay 0.1 yuan, and you can receive a pound of mangosteen (if the cost of mangosteen is relatively high, you can exchange it for another categories, such as bananas, oranges, etc.).

Use the super value contrast of 0.1 yuan to attract customers to add friends and accumulate the first batch of surrounding customers. The purpose of paying 0.1 is to add friends and pick it up at the store, and to confirm that it is a nearby customer.

Isn’t it a big loss to do this? There is no empty-handed activity in opening a fruit shop. Either you spend money for promotion, or you give profits for promotion. No matter what kind of activity it is, you have to pay a certain cost. Assuming that the collective purchase price of mangosteen is 3 yuan/catty, spending 3 yuan to get a customer is very worthwhile.

Local promotion plan 2: Set up a stall to attract fans

At the entrance and exit where the passenger flow is relatively large and stalls are allowed, set up a small stall with a few boxes of cantaloupe. If it is sold out, If you set up a stall in another place or set it up in multiple places at once, the number of customers will be more even.

The normal selling price of cantaloupe is 9.9 yuan each, but if you choose micropayment, it only costs 5.9 yuan each. At the same time, make an event flyer and hand out one copy.

The idea of ????this method is similar to the above. It also allows customers to add friends through super value and cheap discounts.

Pre-heating activity 1:

To send the activity content to the friends added above, just use the group sending assistant that comes with Weibo friends, and at the same time make electronic posters and copywriting in the circle of friends. Just forward it to your circle of friends, collect 20 likes, and get a cantaloupe at the store. After customers go to the store to receive a cantaloupe, they need to send it to Moments with a copy similar to: I participated in the XX store’s like collection event and really got a cantaloupe. And accompanied by a fruit shop opening event poster.

Pre-heating activity 2:

Distribute electronic posters and copywriting in Moments. You can get a cantaloupe by liking it. The 8th, 18th, 28th, 38th... person who likes it can get a cantaloupe for free at the store. At the same time, the recipient needs to send a message to Moments.

Through the above-mentioned promotion and the fission of the circle of friends, the publicity of the opening event can be greatly expanded, so that more people know that a new fruit shop has opened and is holding activities, thus avoiding the need for opening I was unsure of the situation that day.

On the opening day, the fruit shop is decorated with large arches, flower baskets, festive decorations, shop assistant costumes, red carpets, etc. There are also more fun activities in the store, such as red envelope wall, lottery, golden egg smashing, etc., which can gather popularity and make everyone gather happily. Two activity cases are introduced below for reference only.

Opening activity one:

During the three days of opening, 100 cantaloupes will be given away through lottery every day. Each day is divided into five time points, 10 a.m., 11 a.m. and 2 p.m. At four o'clock and six o'clock, free cantaloupe will be given through lottery at each time point.

A total of 900 cantaloupes will be given away in three days. All participants in the lottery must add WeChat friends. Attracting a large amount of fans for the cost of 900 cantaloupes.

Opening activity two:

Recharge your membership card with 500 yuan, and you can buy 3 pounds of mangosteen by paying an additional 20 yuan.

Recharge your membership card to 800 yuan, and you can buy 3 cantaloupes by paying an additional 10 yuan.

Recharge your membership card to 1,000 yuan, and you can buy 2 pounds of cherries by paying an additional 1 yuan.

Recharging is to provide benefits to new customers, mainly to lock in a group of new customers and lay the foundation for future operations.

Many people will say, isn’t this a waste of money? First of all, if you control the costs yourself, you can calculate how much you are losing. In addition, if you want to do a good opening event and make money at the same time, it is not that good. No matter which physical store it is, the bigger the event, the greater the investment cost.

After the opening event is completed, through attracting fans, the next step is for WeChat Friends to operate normally, and then it is time to earn back the previous costs. The opening is just to accumulate customers.

I am a fruit shop morning reading class. I focus on answering questions related to opening a fruit shop, continue to share my experience in opening a fruit shop, and exchange experiences with peers in fruit shops.

Fruit shop decoration renderings_Fruit shop decoration design key points

Fruit shop decoration renderings_Fruit shop decoration design key points

Summer is here and many summer fruits are becoming popular. What kind of store do you feel when you walk into it? The fruit shop will put you in a good mood and just want to buy and buy. How to decorate the fruit shop to attract customers? Below is the fruit shop decoration renderings I compiled, everyone is welcome to refer to it!

Fruit shop decoration Rendering 1

Fruit shop decoration rendering 2

Extended reading: Key points of fruit shop decoration design

1. Store sign advertising planning:

< p>If store advertising wants to attract attention, it must highlight its image in a concise form, novel style, and harmonious colors. Otherwise, it will be ignored by consumers.

The design content includes: (1) light box (2) facade poster

2. Planning for the ceiling

(1) Hang some green plastic on the ceiling The branches and leaves and fake fruits highlight the natural, green and healthy concept of the fruit shop.

(2) Lighting mainly highlights the natural color of fruits. It is better to choose high-brightness fluorescent lamps to avoid color deviation problems.

(3) Hang flags with slogans such as "Eating more fruits is good for your health" and "Green and healthy every day" to increase the atmosphere.

3. Planning and layout

To put it simply, the decoration of the fruit shop should be bright and concise, with refreshing colors such as green as the main color. The exit and entrance are separated to facilitate customer purchasing routes. The payment and weighing areas are also separated to save payment time. Be sure not to make customers wait for more than 3 minutes, otherwise they will get annoyed.

Mirrors can be installed at appropriate places on both sides of the door to make the fruit shop look more diverse and eye-catching.

4. Key points in the design of fruit racks and fruit cabinets

(1) Good waterproof performance. Keeping fruits fresh requires frequent watering, and wooden shelves will rot.

(2) Fruits are easy to be bruised, and the shelves containing fruits should not have edges and corners.

(3) The edge of the fruit should not be too high, it should be just enough to hold the next layer of apples.

5. Design and production

Fruit name signs, price signs, signs in various areas, light boxes, wall colors, ceilings (hanging flags and green natural decorations), etc. are all needed Design the system before opening a store to avoid confusion later.