Porsche Ice and Snow Advertising Slogan

In the cold winter, why not take an early holiday and lie on the hot kang, and go to the ice and snow in a hurry?

This has to start with dragons, right? Dragon? Dragon? Time? Before, talk about it.

At that time, the four-wheel drive was still a rarity, and the snow chain was the brother in the world of ice and snow. Cars that can rattle on the ice are all high-end goods.

Remember the word advanced.

At that time, the ice and snow test drive was still an exclusive activity of luxury brands. First, ordinary brands have no money to engage in this kind of thing. Secondly, it really doesn't make sense. There is no four-wheel drive. How about the ice and snow test drive?

Remember the word luxury.

Over time, the ice and snow test drive has become a representative activity of high-end luxury. Everyone thinks that brands without technology and strength dare not easily engage in ice and snow test drive.

However, this is wrong.

Since the Spring Festival in 20 14, the automobile market in China has reached the peak of its life, and the annual production and sales of passenger cars in China has reached a super height of 30 million.

This also means that the pace of car companies making money in the China market has started to hit a new high. How high is it? Be taller than old. Within a few years, a number of automobile brands with annual production and sales of one million were born, which is only a single market in China.

It is said that men become bad when they have money, and car companies do things when they have money. Ice and snow test drive has become a good way to highlight brand tonality, enhance brand height, boost brand strength and strengthen the sense of honor of car owners.

In retrospect, domestic car companies have held ice and snow test drives, and this series has caught up with Zotye's ice and snow test drive. In retrospect, it was amazing.

Zotye became popular in China with Land Rover Aurora and Porsche macan, and its sales soared, but it didn't have its own four-wheel drive system. Therefore, during the ice and snow test drive, it saw key equipment such as snow chains and steel nails, and also prepared vehicles for rescue at any time.

To tell the truth, other people's public relations companies are really a bit difficult, but who makes Party A's father rich?

Can you really do whatever you want with money? That's right! It's good to have money.

After so many years, Zotye is basically silent, and now the ice and snow test drive has become one of the must-have items for major brands every year.

According to incomplete statistics (colleagues are absent, and the gossip conference is incomplete), as of writing this word, more than ten brands such as Mercedes-Benz, Audi, BMW and Changan have unlocked the results of the ice and snow test drive in 20 19.

After 20 19 screening, there are still funds and energy to do ice and snow test drive, and most of them are brands with good benefits. But the question is coming. Everyone understands the ice and snow test drive, but what is the practical significance?

Ice and snow test drive, as the name implies, is to spin and jump on the ice with your eyes closed ~

Judging from this series retrieved by several search servers, the original intention of ice and snow test drive is safety and control, especially control. After all, no one will arrange for you to crash and play on the icy roadside.

As the saying goes, "Who can't step on the gas pedal?"

When you get to the snowy road, stepping on the gas pedal is a university question. Sudden acceleration is bound to get out of control. Whether you are a full-time four-wheel drive or a timely four-wheel drive, as long as you refuel, it is der drift.

Most of the earliest ice and snow test drives were left for customers to experience, because in this grip that was minimized by ice and snow, drivers were more likely to feel the handling and stability of the vehicle, and the sensory experience was very direct.

A small part of the time is given to professional automobile media to truly experience and report the stable performance of vehicles in extremely uncontrollable environments.

At this time, the significance of ice and snow test drive is very necessary, which can obviously open the gap between skilled and unskilled brands.

As an ordinary consumer who has not been invited to experience the ice and snow test drive, how to distinguish the performance of various models in the snow?

The most direct thing is to look at the four-wheel drive system. At present, the four-wheel drive systems of Audi, Jeep and Land Rover are still the top in the industry. If you suffer from ice and snow all the year round, choose the brands of these four-wheel drive systems.

Go on to the previous topic.

Remember two key words that you should remember? High class luxury.

Due to the high cost of four-wheel drive system and high activity cost in the early years, the ice and snow test drive is an exclusive project of a few brands. With the increase of domestic passenger car sales, brands have sufficient funds and brand competition is becoming more and more fierce. Holding an ice and snow test drive can link your brand with high-end and luxury, and become a project that the brand public relations department is very willing to allocate budget.

In this way, everyone is driving in the ice and snow, as if any brand can complete this arduous task.

Just like Zhongtai just mentioned, there is no four-wheel drive system, and it is necessary to have an ice and snow test drive to nail steel, install snow chains and dig special lanes. Finally, the report that everyone saw on the Internet was "I never expected Zotye's two-wheel drive to perform so well on the ice and snow road!"

It is still the whole ice and snow test drive process. Most of the test drives are driven by professional coaches, and there are few real experience links. Finally, the report you saw on the Internet was "A car with a price of 100,000 yuan, having fun in the ice and snow, and losing all four-wheel drive performance!"

If you do this, you won't have to play. I can use Jialing to drift on the Heilongjiang River. Can you believe it?

Having said that, we began to draw the key points. Although our program is basically not nutritious, it will always tell you the truth.

For an ordinary citizen like me, the ice and snow test drive is to see if the four-wheel drive system is stable.

If you are deeply troubled by the ice on the roadside, you must have a car that can handle the ice and snow. I suggest that you don't watch the ice and snow test drive, just see which is stronger, the Audi Quattro mentioned above, and the four-wheel drive of Jeep and Land Rover. It's all great. You can finish your choice.

If it is expensive, we also have a solution, that is, 1 million to 100 thousand SUVs are equipped with four-wheel drive systems. Full-time four-wheel drive is preferred, followed by manual differential lock, and finally timely four-wheel drive.

Really not, there is a complete solution, that is, TB, buy a snow chain, we are not short of money, get a snow chain in winter and have a happy Spring Festival.

Finally, I need to remind everyone that although the rear drive is good, don't drink too much on the ice and snow road, and try to be gentle when giving oil.

Then there are friends from the south, so don't join in the fun. Four-wheel drive is rarely used all year round, so don't shout "What if it slips in snowy days?" A snowball with two fingers rubbing, still want to be on the ice and snow road? Save money on our four-wheel drive and add oil. Doesn't it smell good?

Warm reminder of the last watch many years ago:

It's good to test drive in the ice and snow. It is good to have enough four-wheel drive systems. It's good to travel safely in winter. Just be happy at home during the New Year. It's best to gossip.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.