What are the advantages and techniques of elevator advertising?

Let’s talk about the advantages first:

1. Compulsion

When people take the elevator, they are forced to face strangers awkwardly, and they have strong, subconscious visions need. At this time, once media with novel design and bright colors appears, its visual impact and compulsive reading will be great.

2. Targetedness

Elevator advertisements are placed in mid- to high-end residential areas and office buildings, covering mainstream consumer groups. Focused promotion on potential customers is difficult to match with other media in terms of accuracy.

3. Repeatability

A person goes up and down the elevator at least twice a day. In fact, most people go up and down the elevator more than twice. Advertisements appear in enclosed spaces that must be passed through many times a day. The high rate of repeated reading is unmatched by other media.

4. Uniqueness

Indoor media, such as subway media, bus body advertisements, etc., have various forms and specifications, the external environment is highly disruptive, and the real memory is low. Due to space limitations, elevator advertisements are small in quantity and highly unified in specifications, design, and appearance, prompting consumers to form visual uniqueness and unique cognition.

5. Affinity

The hanging position of the elevator advertising board is moderate and limited by the elevator space, forming the best reading distance for the audience.

6. Decoration

All the production materials of elevator advertisements are integrated with the decoration of the elevator interior of high-end buildings, adding to its visual content and decorative highlights, so it has a strong visual appeal.

7. Flexibility

Elevator advertising media can be published, published, and updated quickly and easily

Let’s talk about the skills of placing elevator advertisements. How to spend the least amount of money? Get the best results for your money?

1. Content

1. The picture is concise and clear, and the advantages and features should not be emphasized too much?

2. The contact information is in a prominent position

3. Try to combine promotions, discounts and other information to enhance attraction

2. Region

Based on the distribution of surrounding customers, generally choose communities or office buildings within 3 kilometers.

3. Duration

1. New store opening

It is recommended to launch it for one month to achieve maximum publicity within the limited budget.

2. Holiday activities

It is recommended to focus on launching two weeks before the event to fully warm up, and continue promotion during the event until the end of the event.

3. Improve the brand

It is recommended to launch it for more than half a year. Consumers face a vast amount of information every day. It is difficult for a brand that appears briefly to leave a deep impression on them. Only after reaching a certain period , High-intensity repetition can consolidate consumers’ awareness of the brand.

4. Quantity

Depends on the number of people that need to be covered, and try to cover the largest range of effective people in the surrounding area.

Elevator advertising is divided into two types: lobby and inside the elevator, each with its own advantages. The lobby is where everyone gathers while waiting for the elevator, so it covers a wider range of people and the memory in the elevator lasts longer.

The elevator is divided into two placement rules: one person per elevator and one person per unit. For example, Unit A has 3 elevators. Each elevator has 3 advertising spaces, and each unit has 1 advertising space. Within a limited budget, one person can be assigned to one unit, because basically the people covered by each unit are repeated.

The above, I hope Ant Spread’s answer will be useful to you.