Zhangqu Technology’s corporate culture is upgraded and renewed to deliver a sense of accomplishment and happiness sincerely

Recently, Palm Qu Technology announced a new corporate culture through an internal letter to all employees.

In the new version of corporate culture, Palm Qu Technology will take "bringing you a sense of achievement and happiness" as its corporate mission and "become a global, high-quality game company" as its corporate vision, clearly It adopted "sincerity, openness, ingenuity and innovation" as its corporate values ??and proposed a new group slogan: happiness is just one touch away.

Adhere to the original intention of happiness and drive continuous growth with a sense of achievement

Since its establishment in 2004, Palm Qu Technology has gone through 17 years of development and has launched more than 200 high-quality games. The company's products cover mainstream global game markets such as China, Japan, South Korea, Southeast Asia, Europe, the United States, and Russia, and have achieved widespread success. In 2020, it achieved overseas operating revenue of 1.006 billion yuan, a year-on-year increase of 52.28%, accounting for more than 50% of revenue. "Big Boss", "Miracle for All", "King of Fighters 98 Ultimate Battle OL", "Street Basketball", "Heroes of Might and Magic: Age of War", "Miracle MU: Awakening", "One Punch Man: The Strongest" Man", "Miracle for All 2"... He worked hard step by step, depicting the growth of Zhangqu Technology from a follower and explorer to a handsome young man in his prime, participating in and witnessing the development and changes of the Chinese game industry.

In this process, creating happiness is a belief rooted in the heart of every Zhangqu person. With the continuous enrichment of people's spiritual and cultural needs and the high-quality development requirements of the industry, today's games are no longer just a carrier of entertainment, but have also been endowed with more diversified values ????and broader scenarios, reaching people's higher-level needs.

As the new mission of Palm Qu Technology, "bringing you a sense of achievement and happiness" not only represents the design concept of the company's game products, but also is the driving force behind Palm Qu Technology's self-iteration and continuous growth over the past seventeen years. The fundamental driving force is aimed at the thousands of "you" in front of the screen: Palm Qu Technology hopes to use its products to bring a sense of accomplishment and happiness to users, and also hopes that the development of the company's platform can give employees and shareholders self-realized achievements. Feeling and happiness.

Accelerate global layout based on high-quality content

Quality and globalization are the core of Zhangqu Technology’s development strategy in recent years, and the new corporate vision is the embodiment and extension of this strategy . Thanks to the continuous iteration of R&D technology and the continuous improvement of content quality, Palm Qu Technology has become one of the few game companies in the industry that can continuously deliver hit products. Through the integrated transformation of research and operations, the company has gradually built a complete and professional global R&D and distribution system, actively integrated advantageous industrial resources, and made coordinated efforts from all aspects of organization, team, talent, products, culture, etc., to enhance overall competitiveness.

The vision of "becoming a global game company that focuses on high-quality content" expresses Palmqu Technology's determination to cultivate deep roots and long-term high-quality content. It also represents that the company will further target global users and enrich its products. layout, expand the industrial ecology, and continuously create good products, good stories, good content, and good culture.

Sincerity first and practicing correct values ??

Corporate values ??represent the greatest common denominator of cognitive habits among corporate members and are also the condensation of the overall corporate style. In the new value system, Palm Qu Technology puts "sincerity" in the first place and requires employees to be sincere, pragmatic and candid whether they are facing users, colleagues or partners; "openness" means staying open vision and mentality, internally strengthen the exchange of technology and experience among the various teams of the group, and externally actively learn the excellent ideas of industry-leading companies; "Ingenuity" means persisting in facing products and work with an attitude of excellence, working intensively, and achieving the ultimate; "Innovation" It advocates bold innovation and careful verification, encourages continuous micro-innovation to make a little progress every day, drives qualitative change through solid accumulation of quantitative changes, and pursues industry leadership.

17 years of steady development has accumulated rich technical and cultural heritage for Palm Qu Technology, and also made "Zhang Qu", a symbolic image that connects palms and fun, deeply rooted in the hearts of the people. In the future, Palm Qu Technology will focus on advantageous product categories on the product side, continue to iterate and expand long-cycle product categories and market segment categories. In addition to the upcoming "Dark Tide: Contract", "Hypnos", "Those Who Need to Protect" and other works, "Codename O", "Codename T", "Codename Hi", "Business Tycoon" (tentatively) A series of new products in emerging market segments such as SLG and 2D, including the Tower Defense Three Kingdoms series, are also being steadily initiated and developed.

On the technical side, the company will continue to delve into the UE4 and Unity3D engine frameworks, accelerate technological upgrades and breakthroughs, continuously improve the next-generation mobile game project management system, and consolidate its technological leadership.

On the issuance side, the company will strive to promote the construction of a global issuance system, expand overseas issuance areas, and focus on future industry development trends through investment layout, striving to seize opportunities in the new round of industrial changes.

On the business side, the company will also further optimize the organizational structure, improve team capabilities, introduce outstanding talents to provide incentives, form a strong cohesion with a new corporate culture and spiritual outlook, and inject new vitality into the company's brand. Just like the dynamic picture conveyed by Palm Technology's new slogan "Just One Touch" - happiness comes at the touch of a finger.

Liu Huicheng, chairman of Palm Qu Technology, said that corporate culture is the soul of an enterprise and determines the creativity and durability of an enterprise's steady and long-term development. The establishment of a new corporate culture of Zhangqu Group will promote the hard work and forge ahead of all Zhangqu people and form a joint force, so that the 17-year-old Zhangqu Technology can continue to make breakthroughs and innovations in the tide of the game industry and ride the wind.