You are ugly, you cross the slogan argumentative essay

This kind of ridiculous slogan can be extended to two aspects: 1. Criticism of the crossing phenomenon 2. Evaluation of the ridiculous slogan

The materials are as follows. If you are satisfied, remember to adopt it. Oh:

A slogan "You are ugly, you are crossing" has recently been on the hot search list on Sina Weibo. In one day, it has nearly 16 million views and more than 7,000 comments. discuss.

This is a set of experiments completed by Xiamen University students. They posted a traffic warning slogan "If you are ugly, cross" at the gate of Xiamen University Baicheng. In addition, two slogans were hung at the same time, "Please take the pedestrian bridge" and "It only takes 9.4 seconds longer on average to walk on the pedestrian bridge than to cross it." Experimental results show that the slogan "If you are ugly, cross" has the most significant effect, and the pedestrian crossing rate drops by 30%.

Gao Shijie, a member of the experimental team and a 2013 graduate student in the Advertising Department of the School of Journalism and Communication of Xiamen University, told reporters that the theme of this experiment is to test the "verbal power of public service slogans" in changing uncivilized behavior. effect.

On February 28 this year, Xiamen was awarded the title of “National Civilized City” for the fourth time. Lin Shengdong, the organizer of the task and deputy dean of the School of Journalism and Communication of Xiamen University, said he hopes to make some contribution to Xiamen's civilized construction from a disciplinary perspective and guide citizens to say "no" to uncivilized behavior.

Compared with traditional slogans, "You are ugly, you are crossing" is more creative and quickly became popular on the Internet. Netizens followed suit and created their own slogans such as "If you are fat, you will run into the light", "If you are stupid, you will not drive", "I am handsome, I will look at the light", "I am beautiful, I will give up my seat" and other slogans. The Weibo account "Entrepreneur Magazine" posted on Weibo saying, "In life, we can also use 'you__________you__________' to regulate our words and actions."

However, such a slogan is not recognized by everyone. Netizen Zhang Xuange believes that the slogan is insulting; netizen Xiao Jia Dick believes that the slogan contains verbal violence.

"It is suspected of being a personal attack." Ms. Su, a PhD in sociology from Renmin University of China, said, but she admitted that "propaganda strategies such as terror and threats of violence are always effective."

In response to the widely circulated statement on the Internet that "traffic warning slogans are 'simple and crude' more effective?" Lin Shengdong issued a statement on the 16th: We do not encourage people to use violence to fight violence and use uncivilized methods to stop violence. civilized behavior. He believes that "You are ugly, you are crossing" is like a slogan such as "Spitting is uncivilized behavior" and cannot be said to be crude.

As the topic heated up, members of the experimental group also thought more. Member Xiong Ye told reporters that young people pay more attention to buzzwords. It is unexpected and reasonable that the slogan has become a hot topic.

"The slogan 'You are ugly, you are cross' is designed in response to the current Internet buzzwords. The variables involved are relatively complex and cannot be controlled accurately. It is just an additional discussion and supplement." He He said that this experiment only gave slogan designers some new ideas. Whether they can be promoted requires detailed analysis and varies from place to place.

Public service advertisements have become an important form of communication in the modern communication system, especially in the construction of social civilization, and their role has become increasingly obvious. In China today, uncivilized phenomena such as spitting, littering, queue jumping, and running red lights are still visible. A powerful slogan can dissuade them to a certain extent.

Lin Shengdong believes that good public service advertisements must go beyond the slogan-like "please" or the imperative "don't" and be able to change people's concepts and behaviors. "China's slogan design has a long way to go."