How to write a business plan with development prospects

How to write a business plan with development prospects

How to write a business plan with development prospects. Nowadays, many people want to start their own business. Before starting a business, they must formulate a business plan. Yes, a perfect business plan can enhance the entrepreneur's confidence. Let's take a look at how to write a business plan for development prospects. How to write a business plan for development prospects 1

1. Development prospects

Now in cities, especially big cities like Shanghai, the service industry represented by the catering industry is developing particularly rapidly. "Food is the first priority for the people", and healthy, nutritious and environmentally friendly food has become more and more people's pursuit.

On the one hand, with the improvement of living standards, people are eating more and getting fatter, and losing weight has become a fashion; on the other hand, food safety has become more and more of a concern for people, with various fake and toxic foods Putting people in a state of worry;

Third, more and more young people, students, and office workers do not have time to prepare breakfast, lunch, or even weekend gatherings and have to go out to eat. They are too lazy to go out to rest at home. Summer I'm afraid of the sun when I go out, and I'm afraid of the cold when I go out in winter.

How to eat quickly and conveniently has also become a big problem. How to eat fast, convenient, healthy, nutritious and environmentally friendly has become more and more people's pursuit. On the other hand, the food delivery industry has not effectively integrated resources, the competition is chaotic, and there is no effective integration of resources. Although some merchants such as KFC and Pizza Hut carry out food delivery business, there are still many shortcomings in price and service, which has an impact According to the centralized law of industry development, it can be seen that now is a good time to build a good takeout brand.

2. Development Plan

In order to achieve the lowest risk, Steady Forward divides the design of the store into three steps:

In the early stages of starting a business, with safety and low cost As a goal, "pilot entrepreneurship" will be carried out in apartment buildings where students live together.

In the second stage, on the basis of the profits achieved in the first stage, the business model of "physical store and online sales" will be adopted for the university town target.

The third stage is the inter-city diffusion operation, which starts from the university town and expands into residential commercial areas. It adopts the organizational model of the head office, decentralizes functions, unified leadership, and chain operation.

3. Product and service work

Regarding the dietary issues among students, it is mainly a matter of choice. The most confusing questions for everyone are "what to eat?" Do you want to eat?" etc. The food in school is the same every day. No matter how many varieties there are and how delicious it is, it won’t taste good if you eat it every day. Students' main time is mainly for study and entertainment. They have to eat every day at school for one year and nine months. This is a rigid requirement.

Because I often don’t want to go out for study or entertainment, the delivery man would only arrive half an hour with a cigarette in his mouth. Sometimes the meals delivered are cold, and some even cause diarrhea after eating them. The ones that I usually eat always only have a few set meals, and some that are further away are unwilling to deliver, etc. These are all problems in the takeout market in university towns, and they are also business opportunities.

Although the consumption level of the student group is not high, the number is huge and the "recommendation effect" is very strong. It is highly profitable to create a healthy, nutritious, delicious and fast takeaway brand in the university town at the right time. What consumers value most is the cost-effectiveness of takeout. How to gain advantages in quality service must be done in the following aspects:

First: High-quality chefs are the core. First, through high-tech recruitment, chefs The school selects different types of chefs on merit and provides them with a good working environment. It is required to have the ability to develop independently, and its performance will be based on the number of orders for its production packages. If it does not meet certain standards, it will be eliminated.

Second: Promote the concept of scientific diet, use the concept of calorie consumption, and recommend different calorie consumption packages, nutrition packages, weight loss packages, oil control and skin care packages, beauty and blood nourishing packages to students based on different time periods. Packages etc.

Third: Build a website, set the homepage into a menu format, set up delicious and attractive pictures, link the price of the dish, ingredients, production process, efficacy, which chef, etc. You can also register as a member and conduct after-sales evaluations, etc.

Fourth: The image of the food delivery staff represents the company's image, pay attention to dress politely, wear uniform work badges, wear designated work clothes, and control delivery time.

The first stage is to create a recipe package based on the popularity of "Ele.me" online sales.

In the second stage, the first is to differentiate products, expand the type and scope of business, and operate on the best; the second is to promote the concept of scientific diet and formulate targeted recipes, such as weight loss recipes, oil control and skin care recipes, and exam nutrition. Recipes and more.

The third stage is to seek changes while maintaining stability, continue to explore, and build a fashionable food brand.

4. Development Strategy

The catering takeout industry is highly competitive, and different strategies are formulated according to the development characteristics of different stages:

(1) In the early stage, it was a strategic "grabbing": due to the lack of funds and manpower at the beginning, it was a small-scale pilot business, based on the principle of low cost, with the takeout business as the main goal, and with student collective apartments (for example, the fifth phase and the fourth phase) As the target, it is the stage of competing for market share and survival.

(2) The second stage strategy is "doing": changing the focus of work from publicity to strengthening internal strength. Build a professional takeout-based brand within the region (such as a university town). On the basis of achieving profitability in the first stage, use the university town as the business target to enhance core competitiveness and explore a set of replicable business models. , and free online ordering, and will first adopt the physical store model.

(3) The third stage is "expansion": based on the success of the second stage, expand financing channels, transform management functions, expand the scope of operations and marketing objects in a targeted manner, and adopt franchising The method of investment chain operation is in line with other successful catering brands at home and abroad.

5. Market Analysis

The initial stage is equivalent to a perfectly competitive market. There is little difference in the scale of products between producers, the competitiveness is equivalent, the threshold is low, and the profits are low. The goal of this stage is to learn marketing and cost control.

Consumers are exposed to information through flyers and online ordering on "Ele.me". To ensure that the quality of takeaways is not inferior to competitors, focus on efficient publicity. The most effective publicity with a one-month cycle can determine the profit, which can be used to determine the quality of subsequent employment and the scale of cost investment. The advantage of this period is how to do better publicity while ensuring quality.

In the second stage, you need to have your own core competitiveness, so that you can gain a foothold in the industry, expand your operations, and have your own customer base. This is the key process of upgrading core competitiveness and creating a brand.

This requires solving several problems: how to make everyone aware of this brand and attract them to be willing to come, come again, and recommend. The advantage of this period is to make everyone believe that the brand is delicious, healthy, convenient and fast, and reasonably priced.

Secondly, the more important thing is the management and construction of the core team. Once successful at this stage, differences in the direction of the company will occur within the core leadership team. It is necessary to do a good job in the construction and management of the core team from the beginning and the next step. The first stage of development indicates major issues.

The third stage is the stage of copying chain operations. In today’s chaotic catering market, we need to build a brand with professional takeout as its main business. The focus of the work is institutionalized management, decentralization of operating rights, and the upper management to do a good job in the overall business. The company's quality image and scale efficiency issues allow each branch to give full play to its own creative and operational vitality and improve overall efficiency.

6. Team Building

The first stage of partnership is to establish a core team of 3 people to divide work and collaborate. Hire 2 chefs.

The second stage is departmental functional management, divided into kitchen department, purchasing department, distribution department and publicity department.

The third stage is the institutionalized management of the company, which is a chain of franchise stores at different levels, with different configurations at different levels. In the early stages of team establishment, development plans and exit mechanisms for different periods are set.

7. Marketing and Publicity

No matter what stage of company development, publicity work is always important. Below are various publicity methods that can be used at different stages.

The first stage - diversification, personalization, and maximum effectiveness.

First, send small cards with phone number and website information to each dormitory. Making your gourmet product portfolio accessible to everyone using conventional means that everyone uses is a common means to make yourself as competitive as others.

Second, website promotion, register a Renren account used by students, establish a "Gourmet Meike" Weibo account and Fetion, attract attention with food pictures, and reflect the food culture of various countries in the website design. Domestic food tradition, "Gourmet Meike" makes every dish by itself, as well as the cooking method and nutritional combination, and makes many friends. Fetion launches weekly dietary recommendations, which are sent to customers once a week if they wish.

Third, value publicity, adding added value to the leaflet. For example, publicity. For example, low-cost promotional materials such as civilized slogans in the bathroom, floor instructions, and personalized door stickers. Indicate the trademark and website address in the corner.

The second stage is to promote the value concept and build the brand in the region.

First, contact the student unions of each school to support various academic, debating, sports, etc. with greater influence. Promote the scientific diet concept of "Gourmet Meike" as well as online ordering, product delivery and other business activities at the event. Make the company's existence known to mainstream student groups.

Second, the promotion of the event, combined with the chef’s competitive job evaluation, launched calorie testing and other free tasting activities with the theme of “free lunch” in the university town.

Third, online promotion, send out the latest recommended promotions through the website Weibo Fetion and other methods.

The third stage - brand promotion.

It depends on the development strength and financing status, such as subway poster promotion, advertising media promotion, creative short film promotion, TV advertising promotion and targeted promotion methods in the early stage, etc.

8. Financial budget (monthly):

(1) Investment budget

The first stage rents a house of 1,000 yuan and equipment investment 800 yuan, 3,000 yuan for materials, 6,000 yuan for manpower, 3,000 yuan for publicity, 5,000 yuan for reserve funds, total investment: 23,800 yuan

The second phase of the physical store is 150,000 yuan, equipment investment is about 30,000 yuan, personnel The monthly salary is 40,000-50,000 yuan, the publicity expenses are 50,000 yuan, and other investments such as materials, water and electricity maintenance are 80,000 yuan. Total investment: 350,000

The third stage depends on the situation.

(2) Profit Budget

In the first stage, 300 takeaways can be sold at noon and evening every day. Calculated based on the industry standard of an average price of 10 yuan, cost 6 profit 4, the monthly profit target : Around 35,000 yuan. The net profit after deducting monthly costs is about 12,000 yuan.

In the second stage, according to the multiple response expansion of the takeout business, the average level of physical store and online sales is budgeted, and the monthly gross profit is about 500,000-1.5 million. After deducting the monthly investment of 350,000, the net profit is about 150,000 or more.

The third stage depends on the situation.

9. Risk Analysis

The market is constantly changing, so market risks must be taken into consideration. Specifically, there are the following possible risks:

(1) Team separation risk is the main reason for entrepreneurial failure. Often after difficult times, the uneven distribution of power leads to the risk of a collective flight from the team.

(2) Safety risks. Food sources in the catering industry are uncontrollable, such as epidemics, influenza, etc.

Even in the food preparation process, the image of the company may be damaged due to improper operation, hygiene and other reasons. How to write a business plan with development prospects 2

1. Background

The Internet financial industry still has many subdivisions that can be broken into and innovated. Last year, I originally thought about transformation and entered into In the tourism finance industry, it was later abandoned due to other reasons, so I excerpted part of the business plan I wrote before and shared it with everyone.

After the rapid development of the industry in the past two years, a large number of P2P platforms have been spawned. However, the concentration of the industry has become higher and higher, and national and regional oligarchs have gradually formed. Competition in the entire industry has gradually become fiercer, and at the same time, Full of opportunities.

The customer acquisition cost of the entire industry has also been pushed to extremely high levels. At present, the cost of acquiring an investment user in the industry has exceeded 3,000, and the per capita investment amount is only 30,000 to 50,000. This does not include the loss of users. Therefore, if you want to obtain 10,000 effective investment users, the marketing cost will exceed 30 million. This is without considering personnel costs, rent and some other additional expenses.

The difficulty in acquiring customers in the industry is actually the result of everyone blindly imitating and over-marketing. We use cooperation with travel agencies as an entry point to grant credit to travel agencies and position ourselves as a group born in the 80s and 90s who pursue freedom and happiness. On the one hand, we provide tourism consumer finance installment services, and on the other hand, we manage their finances and create travel funds. Save money for them so they can travel easily. At the same time, we will develop apps in the later stage, cut into travel social networking, design mid-to-high-end routes, and create travel routes tailored for users.

2. Industry Analysis

At present, the number of users in the entire p2p industry is nearly 2 million, and the number of Internet financial management users has exceeded 100 million. According to iResearch statistics, there are more than 90 million Internet financial management users. They are all born in the 70s, 80s, and 90s

In addition to having the habit of Internet financial management, these people are also over 60 and have become parents for the first time, because the competition in the Internet financial industry is becoming increasingly fierce. At that time, there was no shortage of innovations in the industry, such as Baby Wallet, which is targeted at new parents, Jiufu's Suishouzhuan, which is targeted at moonlighters, and Noah Wealth's Employee Bao, which is targeted at senior white-collar workers and the middle class.

Baby Wallet is a product specially designed for first-time parents and user groups with Internet financial management habits. It is positioned using the emotional marketing of parents who love their children. Within one month of its launch, it quickly gained more than 10 With over 10,000 registered users, without too much marketing promotion, they just rely on recommendations from friends and viral marketing. When they quickly accumulate users, they will be able to enter the maternal and infant e-commerce market in the future.

The current 100 million Internet financial management user groups are also the main users of the current tourism market. According to statistics, more than 70 people born in the 1980s and 1990s travel more than once a year. The domestic tourism market currently has The market share is also nearly 3 trillion, and the post-80s and 90s consumer groups exceed 50% and have more than two trips a year

And these user groups have a relatively good credit environment and a certain degree of Ability and willingness to repay, currently including Tuniu and Tiantian Travel Network, have begun to engage in Internet finance to provide users with travel installments. Including Hua Xia Bank and Shanghai Pudong Development Bank, they have also begun to enter travel agencies and cooperate with some of the larger domestic OTA companies to provide credit to their users.

At present, the market development level of my country’s consumer finance is less than 30%, which is far lower than the level of Europe and the United States. However, a large number of real estate companies, e-commerce companies, and banks are already making arrangements to carefully cultivate this blue ocean. According to According to iResearch Consulting statistics, the domestic consumer finance market will reach 27 trillion in 2020. Tourism consumer finance will occupy a relatively large proportion of the market.

3. Our development positioning

Different from other Internet financial platforms, we focus on the tourism segment, and a considerable number of Internet financial management Users, who are also tourists, enter the tourism industry in installments through tourism consumption, increase additional revenue for a large number of travel agencies, expand the market, and increase profit points. At the same time, we provide financial management and asset management for tourism users

Let them The appreciation of wealth can make it easier to travel next time, and our platform is just an intermediary. In the later stage, we will develop mid-to-high-end travel routes and customize services specifically for tourists, including hotels, air tickets, tour guides, routes, and activities, and provide high-end services to VIP users.

In the later stage of the platform, an app will be developed to add travel social networking and the function of self-recommendation as a travel agent. Through social interaction and time sharing, it will greatly increase the fun of travel and increase the company's brand awareness. , increase customer stickiness and frequency of use, and at the same time generate a large amount of content.

China’s tourism industry has experienced self-guided tours and group tours. At present, the public has reached a certain level of affluence, so they are more pursuing spiritual experiences, mid-to-high-end tours, vacations and leisure, and even such Travel socialization and relaxed and lively travel methods will be the mainstream in the future.

We plan to achieve a transaction volume of more than 1 billion within a year. Based on an average transaction volume of 5,000, we need to achieve more than 200,000 transactions. In the early stage, we mainly cooperate with travel agencies, which makes it easy to expand the scale. In the later stage, in addition to Tourism consumption installment products can also design financial products for debt receivables of travel agencies and hotels, which can better penetrate into the tourism industry.

4. Company planning

The company’s main early stage It is the development of mobile WeChat to cooperate with travel agencies, design financial products, and form marketing teams. Currently, mobile Internet has become a trend. Mobile phones connect people with various consumption scenarios

We use mobile The entry of WeChat uses product innovation and new media marketing to gain traffic and users, and connects all travel agencies together through this product. The initial team plan is to have 8-10 people, including business negotiation personnel with travel agencies, new media operations, customer service, financial product design, risk control personnel, as well as art and technical personnel.

5. Proportion of each business segment

In the later stage, we will design high-end travel routes, increase new profits through full-service services such as group formation, and develop an app, which will It has travel socialization and community sharing functions, and encourages user activity through a points system and travel coins. The accumulated travel coins can be exchanged for some outdoor supplies, or even rewarded with free travel. Through the sharing of text, pictures, and travel diaries, a large amount of content can be accumulated on the platform, which can be disseminated and marketed through WeChat and self-media

It is planned to achieve a transaction volume of 1 billion within the year , at the same time, it has 10-20 exclusive travel routes designed by itself. The number of trips has reached more than 1,000 people, and the number of users has reached more than 100,000. At the same time, it has introduced venture capital and conducted an A round.

Then expand the market, including establishing its own risk control team, collection team, marketing, branding, and cooperating with various tourism real estate companies to design vacation and other products. It hopes to maintain breakeven within a year while occupying a certain market share. And be able to have sustained profitability.

6. Profitability analysis

Based on our planned trading volume of 1 billion, with an interest spread of 4, our gross profit from the travel agency can reach 4 million. The customized route is calculated based on thousands of people, and each person is 6,000 yuan, with a gross profit margin of 15. The gross profit is nearly 900,000. It is conservatively estimated that revenue can reach 5-10 million within a year. According to the 10PE calculation, the company's valuation exceeded 100 million after the introduction of venture capital in the A round.

If we introduce capital in the later stage, we will accelerate the introduction of development and expand our business, especially opening up travel agencies across the country. Different from Tuniu, we will use tourism consumer finance as an entry point from the beginning, and we will also expand our business later. Lines can be integrated to provide value-added services, and according to estimates, breakeven can be achieved within one year. Compared with domestic OTA companies, we had a very clear profit model from the beginning and were able to compete differentially instead of falling into a cycle of burning money to acquire users.

Later business sectors may also involve cooperation with hotels, tourism real estate, vacations and other projects to create additional value for users, but this is only expected for the time being, and its revenue-generating capacity cannot yet be estimated.

At present, the penetration rate of domestic online travel companies in the tourism industry has not exceeded 10, while in European and American countries it has already exceeded 50. Therefore, there is still huge room for improvement. With the continuous improvement of domestic income levels In the future, outbound travel and high-end personalized travel will explode. Among them, tourism consumer finance, outdoor and vacation tourism will continue to increase their market share. In the next ten years, the tourism industry will be a high-speed growth industry. How to write a business plan with development prospects 3

1. Basic situation:

1. Company name: department store and supermarket

2. Industry type: retail

3. Organizational form: individual industrial and commercial household

Main business scope: the town center of my hometown, which is the central gathering place for people flow 4. Business location: Qigong, Yangshan County, Qingyuan City, Guangdong Province Town

Area: Approximately xx0 square meters

Reason for choosing this location: Because there is no larger supermarket in the center of the town, this location is a concentrated area of ??people and vehicles. The transportation is convenient and the market prospect is very broad.

5. Personal information of the entrepreneur:

Name: xx

Gender: xx

Age: xx

Educational level: College degree

Relevant work experience: I once sold things in a store and know a little about how to run a business, but in the future I will increase social practice and learn knowledge in this area.

2. Project Overview:

I am a college student, majoring in computer science. I have been interested in business since I was a child.

Now I am about to graduate from college. With my hobby and yearning for business, I have always hoped to open a supermarket in my town to develop the economy of my town. It was the many supermarkets in Guangzhou that attracted me. I went shopping in the supermarket. The enlightenment at that time made me very interested in it. Based on my experience, financial situation and understanding of today's society, I decided to proceed with caution and think twice, because this is very risky, coupled with my lack of experience.

With the continuous improvement of residents’ living standards, the pursuit of environmental protection and healthy consumption has become a lifestyle fashion, so I plan to sell some green products to ensure people’s physical and mental health. Customers come first. This is our purpose.

3. Market Survey

People’s living standards have improved, the materials they need have increased, lifestyles have changed, most consumption concepts have strengthened, and the consumption structure has been reasonable. Residential housing

There is a middle school living mall nearby with medium consumption power (within a radius of 500-1000 meters). There are several nearby villages with stronger consumption concepts and higher consumption levels. There are more shops, but they sell less things

IV. Investigation of other large supermarkets:

1. Investigation of store hardware. Mainly includes: investigation of the location of competing stores, store appearance, building structure, parking lot design, business facility configuration, etc.

2. Investigation of store display layout. Mainly includes: investigation of floor composition, layout, area division, product display and store atmosphere creation of competing stores.

3. Product capability survey.

Investigate and analyze the completeness of product varieties in competing stores, product price ranges, product quality, supply, etc.

4. Customer level survey. The survey is mainly conducted from the age level and income level.

5. Store operation and management investigation. Investigations into promotions, replenishment, displays and environmental sanitation.

The relationship between demand and supply has the following types: ① Strong demand and low supply; ② Strong demand and strong supply; ③ Low demand and low supply; ④ Low demand , strong supply type. From the perspective of location selection of warehouse supermarkets, the relationship between demand and supply in the local business district shows that the first type is the best, the second is second, and the third and fourth types should be avoided as much as possible. When investigating demand and supply, attention should be paid to the investigation of potential demand and supply, and special attention should be paid to the development trends of some factors that may cause changes in supply and demand.

6. Survey of warehouse-type supermarkets:

When selecting the location of a warehouse-type supermarket, in addition to investigating the above large projects, the specific location selection must also consider the following factors: Investigate several factors that are details but very important.

Visibility. Visibility is the extent to which a store can be seen by pedestrians or cyclists. The higher the visibility of the place, the easier it is for the store to attract the attention of customers, and the more likely they are to come to the store to shop. Therefore, when selecting the location of a warehouse supermarket, it is necessary to choose a location with high visibility, such as an intersection or a three-way intersection facing the street on both sides.

Applicability. If you want to acquire land to build a house, you must consider the size and shape of the land