Poster font selection-how to choose fonts for advertising design

What font is best for posters?

Question 1: What font is best for posters with dark backgrounds? Are you talking about which font or color? This depends on your color Warmth and cooling depend on content needs.

Question 2: Which font is used most often for posters? "Big Title"

Variety Style

Wending Advertising Style

Han Yi Ling Xin Ti

Wang Hanzong's poster style

Wang Hanzong's Kanting style

"Neiwen"

Microsoft Yahei

Thin isoline

Helvetica

or

Song font, thin font.

About posters:

The name poster originated in Shanghai. In the old days, posters were used for performances such as plays and movies, or for events such as football games. People in Shanghai usually call professional theater performances "Hai", and those who engage in professional theater performances are called "Xiahai". It is a promotional poster that attracts customers as information about the performance. Perhaps because of this, people call it "poster".

Question 3: What font is generally used for posters "Big Title"

Variety Style

Wending Advertising Style

Han Yi Ling Xin Ti

Wang Hanzong Poster Style

Wang Hanzong Kanting Style

"Neiwen"

Microsoft Yahu

Thin isoline

Bold font

or

Song font, thin font

Question 4: What are generally used to make posters? The font depends on what kind of poster it is. If it is a hand-drawn poster, then POP fonts are very commonly used. If it is made by computer. Commonly used fonts are nothing more than Song typeface, Huawei font, Fanghua font, Youyuan font, Caiyun font, etc. However, if you make it on a computer, it is recommended to download some fonts online. If you are not sure what font to use, just try more!

Question 5: What fonts are used in old Chinese posters, mainly regular script, and there are more fonts imitating the Song Dynasty? The first time I saw a poster like this, I saw it was in regular script, which clearly used regular script to open the title, with a white background and red This poster has several fonts. There are regular script, bold script, Song script, imitation Song script, hollow bold script, and maybe running script, etc.

Question 6: Are there any good-looking fonts that can be used to design posters and the like? They should be novel, as shown below:

Question 7: What fonts are used for the 2nd anniversary poster? It is better to use bold or official script

Question 8: What is the font on the poster? The font is Yimo and Shanghei:

Question 9: Looking for a more formal poster? The better-looking font name that can be used depends on the type of poster. Directly enter "font download" on Baidu and compare it in the font material library. You will usually find a satisfactory one

Question 10: What software is good for making posters? The best fonts are generally used for good-looking posters. Photoshop, CDR or AI, you can find the corresponding fonts and download them as needed, and then copy them to "Fonts" in the "Control Panel" and you can use them. How to choose fonts for posters?

Introduction

If pictures are the bones of posters, then fonts are the blood of posters. It is very important to choose the font for a poster.

For many graphic designers who are just getting started, choosing which font to use is a headache. Today, the seniors specially selected articles about choosing fonts for everyone.

What font to choose?

1. Thick and thin

Thick strokes are thick, strong, and powerful; fine strokes are thin, light, and delicate. This is a The most direct and superficial perception.

Thick stroke fonts will visually form a high-density text block. Because the strokes are thickened, the negative space of the font will be reduced, the visual area will be increased, creating a sense of oppression, and then the text will form a visual The center of gravity produces an emphasis.

So bold fonts are often used in titles and slogans to occupy a prominent position and create emphasis.

The visual area of ??thin-stroke fonts is lighter and lighter. After reducing the visual area, the negative space of the strokes increases, and the structure appears sparse and scattered. The smaller visual weight will not make readers feel oppressive.

2. Curvature and straightness

The curvature and straightness of font strokes give the font strength or flexibility.

Straight lines represent strength, determination, courage, magnanimity, straightforwardness, and boldness, but they may also mean rigidity and paranoia.

The straight lines give the font a masculine temperament, while the curves represent the feminine side, tolerance and gentleness.

Straight

The examples in the following pictures illustrate that thick strokes and sharp lines give the font an unquestionable determination. If the curves are removed, there will be no A little room for maneuver.

Curved

Most fonts are not composed of simple straight lines or simple curves. They are straight horizontally and vertically, and curved when curved. Only when there are curves and straights can they appear strong and soft. , has strength and flexibility.

For example, the starting point and turning point of the regular script of the Northern Wei Dynasty are like cutting gold and breaking jade, clean and neat, and the whole font appears upright, strong and heroic, with graceful curves at the strokes and strokes, which is one more point. It's rounded, just a little more elegant and agile.

3. Looseness and rigor

The writing in daily life seems relaxed and lively, with a kind of casual and uninhibited beauty. However, when written in temples, cast in bells and tripods, or printed into books and passed on to later generations, there is a kind of rigorous and dignified beauty. The essential difference is the looseness and rigor of the structure.

Children are innocent and lively. There are not many rules in children’s world, and children’s fonts also appear childish and lively. Therefore, loosely structured handwriting is often used in children's themes or in relaxed and humorous reading environments.

4. Simple and Traditional

The simple and traditional mentioned here are not simplified and traditional, but the complexity of the details of the strokes. To take the simplest example, serif fonts are relatively more detailed than sans-serif fonts, and Song fonts are also more complicated than bold fonts.

The complexity and simplicity of fonts also represent the trend between classics and modernity to a certain extent.

Simplified

Traditional

The article ends here. Designers are developed bit by bit over time. Keep learning a little bit every day and make progress. Little by little, we are getting a little closer to designers!

If the article is helpful to you, please follow the designer and follow the seniors to learn a little bit of art design knowledge every day, and share and forward it to the same love around you Design friends who love to learn, sharing things that are useful to everyone is a supreme virtue! How to choose fonts for advertising design

How to choose fonts for advertising design. Fonts are an artistic language. In the process of poster design, the application and display of fonts are often indispensable, because these fonts can convey the mood of the poster design to a large extent. The choice of font should be determined based on the design content of the poster. When choosing a font, you should consider its size. It should be able to give people the strongest visual impact in the shortest time so as to better attract attention.