Pea Thinking was fined for violating the advertising law. What principles should advertising follow?

Advertising should follow the principles of legality, truthfulness and honesty. China can formulate advertising law and apply it to real life. Enterprises should really abide by the relevant laws and regulations when advertising, and should also abide by the basic principles, because these laws and regulations are mandatory.

Many enterprises may be punished for violating relevant laws and regulations, and their advertising behavior is extremely incorrect. Their advertising content may be illegal, which will bring negative influence to society. Pea Thinking was fined for violating the advertising law. What are the principles that advertising should follow? I think there are three:

First, the principle of legality.

I think the main and most important principle that should be followed in advertising is the principle of legality, because any enterprise should abide by laws and regulations when advertising. China is a country ruled by law, so we will govern the country according to law, and any violation of the law will be punished by law. No matter what the purpose of an enterprise is, it is extremely important to follow the principle of legality when advertising.

Second, the principle of authenticity.

I think another principle that enterprises should follow in advertising is the principle of authenticity. The advertising content of enterprises should be more authentic and should not contain false content. Because when enterprises can show their truest side, they can get more recognition and support from consumers. If enterprises make false propaganda, they will be punished by law.

Third, the principle of good faith.

Another principle that enterprises should follow when advertising is the principle of good faith, because enterprises should operate in good faith and have good corporate literacy. Only by advertising more honestly can we really attract more consumers and achieve longer-term development. Only when the advertising content of an enterprise can show its real strength can an enterprise achieve real success.

These are the three principles that I should follow in advertising.