Comprehensive Analysis of Haidilao Enterprise Culture

Haidilao, founded in 1994, is a large-scale inter-provincial direct-selling catering brand hot pot restaurant, which mainly deals in Sichuan-style hot pot and integrates local hot pot characteristics. Do you know what the corporate culture of Haidilao is? Let's take a look at the corporate culture analysis of Haidilao. Welcome to reading.

What is the corporate culture of Haidilao? Four types and eight States? What are the differences between emotional culture and target culture and * * * culture in cultural orientation? Inefficient? But Haidilao has made an efficient emotional culture, which is worth learning. Its main measures include:

The Corporate Culture of Haidilao: Selecting and Cultivating Grateful Employees

Haidilao employees are grateful to enterprises, superiors and teachers, which is the foundation to support Haidilao's efficient and high-quality service. Not everyone is good at gratitude, so how to recruit, train and promote employees with this trait has become the key. Therefore, when Haidilao promotes someone to an important position, its boss, Zhang Yong, often goes to employees' homes to make home textiles, so as to determine whether employees really meet the needs of enterprises.

Haidilao Corporate Culture: Creating a Big Family Atmosphere

The core concept of emotional culture is big family, that is, employees take their organization as their home, and colleagues cultivate close feelings similar to those between brothers and sisters. Haidilao encourages employees to introduce their relatives and friends to work in Haidilao, which promotes this family atmosphere to some extent.

The Corporate Culture of Haidilao: Inheriting the Inherent Habits of Mentoring

Every new employee will arrange a master who will be responsible for introducing new employees to the door, so as to realize the transmission of culture. It is estimated that becoming a mentor must require special qualifications, such as employees with long working time, good performance and good cooperation with corporate culture, so as not to let noise appear in the ears of new employees.

Haidilao Corporate Culture: Stimulating Employees' Autonomy

Haidilao inspires employees' pride and cohesion through effective authorization and decentralization. Regional managers have more than one million autonomy, and ordinary employees can judge according to the situation and decide whether they can send some side dishes to their guests for free, or even let dissatisfied guests avoid ordering, so as to avoid customer complaints in time. This kind of autonomy allows employees to produce? Business owner? Proud, so for this? Big family? The sense of refuge will be stronger.

The corporate culture of Haidilao: rejecting airborne troops and insisting on internal selection.

Haidilao has set up three promotion systems: management, technology and logistics, giving employees ample room for development. More importantly, its managers and key personnel must start from the bottom and serve customers directly (except financial and engineering positions). Haidilao, paratroopers? Very exclusive, which is also a necessary means to maintain the purity of cultural origin. However, this way of self-cultivation will slow down the gathering of talents and become the biggest factor affecting the expansion speed of Haidilao.

Haidilao's corporate culture: pursuing the satisfaction of customers and employees, not profits.

This is where I especially admire Zhang Yong, the founder of Haidilao. He has done many things that management masters can't even think of. Haidilao only pays attention to two items in the assessment of each branch, one is customer satisfaction, and the other is employee satisfaction. Because in his philosophy, as long as customers are satisfied and employees are satisfied, profit is not a problem. It is unreasonable to assess the profit of the store manager, because under the premise of achieving high customer satisfaction and employee satisfaction, the profit is only related to factors such as the quality of the big environment and the location of the store, which are beyond the control or influence of the store manager. Which company doesn't take profit rate as the first choice index to evaluate branches or subsidiaries? Haidilao has done it, so some people say, can you learn Haidilao? .

The corporate culture of Haidilao: weakening the cold and hard institutional process and strengthening internal communication and innovation.

The system and process of Haidilao should not be transmitted through documents as far as possible, but should be communicated and discussed by the team leader or the store manager at a meeting, so as to analyze the spirit and concept of each new system and new measure clearly and let the bottom employees understand the reasons and necessity of the implementation of the new system.

Haidilao's corporate culture: encourage all employees to innovate and put forward suggestions for improvement.

Haidilao employees will summarize and discuss customer satisfaction regularly in the near future, find out the shortcomings and gaps, and propose improvement measures. Some good improvement measures will be promoted throughout the company, and the promotion method will be named after the employees who made suggestions, which is very powerful.

At present, many enterprises are very confused about the construction of corporate culture. The boss always complains that employees are not grateful. The only way they can think of is to find external lecturers for employees? Grateful? Students, this is ridiculous. Because gratitude can't be taught, it is cultivated by enterprises. Of course, if you want to build? Target type? Culture can completely ignore gratitude. Once what you want to build is. Emotional? There is still a lot to learn from culture and Haidilao.

Zhang Yong from Haidilao:? Is corporate culture fully empowered? There is a joke about Zhang Yong in Haidilao. When Haidilao first entered Beijing, he was cheated when he rented the first store, which was all the cash in Zhang Yong's account. Zhang Yong said that at that time, the manager in charge was so anxious that he couldn't eat for several days that Zhang Yong didn't dare to call him. Instead of blaming the employees, he sympathized with them. Someone once asked Zhang Yong what made him successful today. Zhang Yong replied, maybe it's because I'm kind. Although this is a joke, Zhang Yong's kindness and tolerance have indeed created the corporate culture of Haidilao.

As we all know, authorization is a core of Haidilao corporate culture. To what extent is Haidilao authorized? The waiter in Haidilao has the right to give away any table for free. By the way, it's a waiter, not a manager. Free or one or two dishes. Let alone send vegetables or something.

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Yang Xiaoli is the first person to follow Zhang Yong in farmland and the first vice president of Haidilao. Haidilao walked out of Jianyang, the first stop was Xi 'an, and the manager was Yang Xiaoli. One day, Zhang Yong told us that Yang Xiaoli called him and said excitedly, Brother Zhang, we have a car. Zhang Yong asked, what car? Yang Xiaoli said, a pickup truck, just bought. Zhang Yong is stupid. The manager of a small hot pot restaurant who just opened a branch in a different place bought a car without asking the boss for instructions. Zhang Yong doesn't blame her at all. Later, it became a culture of underwater fishing. How can this authorization not make employees feel a sense of belonging?

Highlights of Haidilao Service Stories (1) Guests forgot to bring money when eating in Haidilao. The foreman said: Never mind, make it up next time. Later, she took out 50 yuan and said, take this and take a taxi. The guest was deeply moved and said: When I have money to buy a car, I will definitely be a volunteer driver for Haidilao in January.

(2) Once a friend went to eat supper, it was too late. Haidilao is closed. Then I left. Later, the waiter ran over and took two grilled corn cobs, saying that I was really sorry to make you hungry. Please fill your stomach with these two corn cobs.

(3) A friend took his child to Haidilao, and the child went crazy in the children's paradise and rubbed himself. When my friends went to pick up the children, they had already changed their clean clothes, washed the dirty clothes and returned them when they came back. Humans have been unable to stop the sea fishing. ....

(4) A netizen said that once I was eating in Haidilao, I couldn't get a taxi to catch the train. The younger brother at the door saw him carrying a suitcase, asked about the situation and turned to leave. As a result, the manager of Haidilao took out his SUV and said? Get in the car. Time is running out, okay? . . Haidilao is going out of the universe. .

(5) Haidilao's service is invincible! The kitten was bitten by a mosquito today! As a result, the waiter in Haidilao actually ran across the street and bought me essential balm ... Here are the antipruritic drugs that the waiter also bought for me, because the people in the pharmacy said that the antipruritic effect was better than essential balm.

(6) It is impossible to stop fishing in the sea. I went to eat hot pot on Saturday, and my friend accidentally hung up his stockings. After dinner, she came to the second round again, very depressed. When checking out, the waiter handed me brand-new stockings! ! Or three pairs! ! I was immediately shocked ... at this time, the waiter's little sister smiled and told us that all Haidilao ordered socks, housekeepers, stockings and cotton socks all the year round, and changed them for guests whose socks were hung up or dirty at any time. ..

(7) Haidilao actually moved a crib for his son to sleep. Attention, everyone, it's a bed! I'm completely devastated! Solve every problem for customers, and the result is innovation.

(8) Go to Haidilao for dinner with pregnant friends. As soon as I sat down, the waiter brought a comfortable sofa chair, which was specially prepared for her. Then immediately brought us a plate of hot and sour pickles. Do you want to be so sweet?

(9) Just got a call from a friend, saying that Haidi fishing in the downstairs of their unit went to their company, and one person sent a cup of sour plum soup, saying it was hot and hard! Shit! ! ! Haidilao, are you here to destroy the earth? ? Humans have been unable to stop the sea fishing! ! It seems that if you want to find a job in the future, you have to choose a place with a sea fishing downstairs. Maybe you can work overtime and take you home after dinner. .

(10) The wrong soup was poured in Haidilao to send tortillas. I feel dizzy. Sorry about the tacos.

(1 1) A friend who came to eat in Haidilao dropped his mobile phone, and the waiter made a fruit platter. I really appreciate it． Who will come here in the future? . .

(12) It's really hard to calm down! The car in front is Haidilao to send hot pot! Picnic hotpot!

(13) named Comrade Feng Bo, the deliveryman of Haidilao, who brought a sumptuous dinner to ten people in the cold wind and provided various tablecloths, patch panels, trash cans and induction cookers. When I came, I found that there was not enough food. I take the initiative to go to the supermarket to buy food. After I came back, I washed and cut vegetables. Shit.-It did it! Why doesn't our family have Haidilao?

(14) Haidilao found a waiter helping customers practice games. The earth can no longer resist sea fishing?

Haidilao's corporate culture _ articles on Haidilao's corporate culture analysis;

1. The corporate culture of Haidilao

2. How does Haidilao create a family-friendly corporate culture?

3. On new ways of corporate culture

4. The success of Haidilao

5. the secret of successful fishing at the bottom of the sea