Corporate Culture of Yang Zijiang Pharmaceutical Group Co., Ltd.

Leaders attach great importance to the implementation of the mechanism and strive to build a highland of corporate culture. Over the years, the publicity work of the Group has closely focused on the production and operation center of the enterprise, served the overall situation of reform, development and stability, and persisted in keeping close to the times, grassroots units and employees, innovating contents, innovative forms and innovative means, which provided strong spiritual motivation, ideological guarantee and public opinion support for realizing the development goals of the Group and promoting the sound and rapid development of the enterprise.

First, strengthen leadership and improve organizational structure.

The Group regards the creation of corporate culture with the characteristics of the Yangtze River as an important project to build the "soft power" of enterprise competition, and has established a working mechanism of corporate culture construction in which the main party and government leaders comprehensively grasp, the leaders in charge of division of labor grasp, the propaganda department take the lead and other departments cooperate. To this end, the Group has established corporate media publicity platforms of "one newspaper, one publication and one network" (Yang Zijiang Daily, Yang Zijiang Medical Journal and Yang Zijiang Website), and established a three-level communication network for departments, workshops and teams. All units and departments have also made clear that the main leaders are the first responsible persons, forming a corporate media publicity and reporting framework with full-time propaganda reporters in the propaganda department as the backbone and part-time correspondents in other grass-roots units as the supplement, which provides a strong organizational guarantee for corporate propaganda work.

The second is to strengthen assessment and implement a long-term mechanism.

In order to abandon the "uselessness" thought of "corporate culture is invisible and intangible, and publicity and reporting are gaudy" and truly implement corporate publicity and reporting, the Group has established and improved a long-term mechanism, defined the functional orientation of "promoting work through reporting", "building a harmonious image through publicity" and "building harmony through culture", and insisted on the same planning, deployment, assessment, rewards and punishments for corporate publicity and economic development. Every year, the Party Committee of the Group shall formulate the annual propaganda work plan of the enterprise, incorporate the propaganda work of "one newspaper, one publication and one network" into the assessment system of the party-mass work principles and objectives, and conduct monthly and quarterly assessments, so as to change the propaganda work of the enterprise from "soft task" to "hard index".

Third, improve the network and train talents.

In the construction of communication network, the group has achieved "three realizations": First, the team of correspondents and information officers has been implemented. When Factory Newspaper and Factory Magazine were first published, the Group established a network of department, workshop, team correspondents and informers, requiring all units and departments to send 1 or two part-time correspondents, which made the propaganda and reporting work of Factory Newspaper and Factory Magazine have a strong "grasping hand" at the grassroots level. The second is to implement the correspondent training system. In order to improve the news writing level of grass-roots correspondents, we regularly hold news photography training courses for correspondents, compile training materials, and hire senior editors and reporters from professional media such as Xinhua Daily and Taizhou Daily to teach in enterprises, which greatly improves the professional quality and practical writing level of correspondents. The third is to implement the reward system for reporting. In order to improve the enthusiasm of correspondents in writing and submitting manuscripts, we give generous remuneration for the use of manuscripts, and at the same time select outstanding correspondents and works for commendation and reward every year. This year, the contribution fee for articles published in factory newspapers and magazines will be increased from 50 yuan to 80 yuan, and articles published in newspapers above the provincial level will receive double rewards.

Clear responsibilities, innovative ideas, and do our best to run a newspaper, a publication and a network. According to the instructions of the Party Committee of the Group, we further defined the functional goal of "one newspaper, one publication and one network", that is, on the one hand, it is the carrier of information exchange within the enterprise and the window of external publicity, on the other hand, it is the spiritual home of enterprise employees. Around this center, we innovate our work ideas, strive to be new, lively and unique, and let corporate media better serve the economic construction and spiritual civilization construction of enterprises, and become an important cultural force to promote the harmonious development of enterprises.

1 innovation and development

Form your own characteristics. Yang Zijiang Newspaper and Yang Zijiang Journal of Medicine were founded in 1994 and 2004 respectively. We adhere to the policy of keeping pace with the times and constantly explore and innovate in content setting and layout design. So far, the factory newspaper and the factory magazine have been revised three times. Changjiang Daily has developed from the original "black, rough and single" tabloid to the present "fine, beautiful and lively" color printing newspaper; Yang Zijiang Medicine magazine hired senior editors of provincial professional media as consultants. At the same time, it draws lessons from the concept of running popular publications, and arranges and prints through regular plate-making companies and printing houses, which makes people feel refreshed from content to layout. For the website "Changjiang Net", an important external image window of the enterprise, the Group invited professional production companies to design, produce and package it, so as to beautify the layout, enrich the content and continuously improve the news click-through rate.

2, elaborate columns

Select content to expand reading ability. Enterprise media must seek a breakthrough in propaganda content on the basis of "new, real, vivid and beautiful" and strive to meet the aesthetic needs of modern people in reading. In terms of layout and column arrangement, the first edition of Changjiang Daily focuses on the major decisions and activities of the Group, as well as the latest spirit and achievements of enterprise reform and development. There are not only timely news reports, in-depth macro reports, but also the "Yangtze River Forum" with guiding remarks. The second edition of the comprehensive news edition comprehensively reports the important news of the reform and development of the headquarters departments and grass-roots units of the Group, focusing on the dynamic information and in-depth reports of the front line of scientific research and production, logistics services, subsidiaries and major bases. The third edition of the market feature edition focuses on business trends, provides the latest business spirit, market information, marketing skills and marketing cases for the front line of the market, and publishes a readable feature in each issue. The fourth edition of Home Life Edition integrates life, health, entertainment, knowledge, interest and literature, providing employees with a stage for health, leisure and dancing.

Yang Zijiang Medicine magazine has set up columns that employees like to see, such as enterprise overview, current topics, hot topics, Yangtze feature articles, famous forums, scientific and technological pioneers, market perspective, enterprise online, innovative stars, walking almond trees, healthy gardens, fashion monsoon and so on. It not only conveys the dynamic development information of enterprises, but also reports scientific research, quality and innovation achievements, and pays more attention to knowledge, interest and readability, which has become an obsession of employees.

Step 3 focus on the key points

Closely follow the theme of enterprise and social development. While innovating the idea of running a newspaper, we should always carry forward the main theme, keep up with the development of the times, highlight key points, report the progress made by enterprises in scientific development and harmonious development in an all-round and three-dimensional way, and fully display the achievements made by enterprises in science and technology, quality, integrity and environmental protection. For this reason, we organized and planned special reports on Scientific Outlook on Development, Eight Honors and Eight Disgraces, Two Leads, Quality and Life, Harmonious Development, Economical Enterprises and Environmental Protection Enterprises in Factory Newspaper and Factory Magazine. After the Wenchuan earthquake on May 5 12, 2008, the Group immediately sent people to Dujiangyan, where its subsidiary is located, to deeply interview the advanced deeds of enterprises participating in earthquake relief, and set up a special page in the factory newspaper and magazine for publicity and reporting, which further enhanced the image of enterprises as "caring for all beings".

Pay attention to practical results, give full play to efficiency, and build a harmonious spiritual and cultural home. Enterprise media is the main position of enterprise development propaganda, the display window of enterprise excellent image, and the adhesive to enhance employee cohesion and centripetal force. By running "one newspaper, one publication and one network" well, the Group strives to provide rich and exquisite spiritual food and cultural feast for employees, enhance the attraction, influence and appeal of corporate culture to employees, and inspire employees' enthusiasm for "loving the party, patriotism, people, enterprises and posts".

4. Set an example.

Mould enterprising spirit. Shouldering the mission of leading by example, promoting righteousness and singing the main theme, we regularly publicize and report the advanced deeds of model workers and pacesetters inside and outside the enterprise in the factory newspaper, factory magazine and Gaogang TV station, and educate and influence people through publicity and promotion of role models, which inspires the enthusiasm and dedication of all employees to stand on their posts and work hard.

5. Cultivate people with art

Cultivate high-quality enterprise employees. Talent is an important productive force in the development of enterprises, and the quality of employees is a decisive factor in the long-term development of enterprises. The Group gives full play to the role of corporate media publicity platform, and promotes employees' cultural level and artistic taste through various forms. For example, in the fourth edition of Factory Newspaper, there is a special column of workers' literature garden, and in Yang Zijiang Medical Journal, there are literary columns such as excellent literary works, poetry listening and art appreciation. On the one hand, employees have a self-garden, on the other hand, they choose high-quality literary works for everyone to enjoy, thus improving their aesthetic taste and cultural accomplishment.

Step 6 infect people with culture

Building a harmonious and beautiful enterprise home. The Group constantly innovates the development ideas of corporate media, pursues the perfect combination of publicity and readability of corporate media, and strives to create an excellent corporate culture with the characteristics of the Yangtze River. After several revisions and innovations, Yang Zijiang Daily and Yang Zijiang Medical Journal have finally become heavy, rich and vivid.

The presentation and appearance of content, freshness, beauty and atmosphere have won the love of employees and become a veritable home of enterprise spirit and culture. Every time the factory newspaper is published, everyone rushes to circulate it, and it is a quick read. Flowers in the wall and incense outside the wall. Many visitors to the factory also took a keen interest in our factory newspaper and magazine, and they praised it. Some of them deliberately left their addresses before leaving and asked us to give them regularly.

Caring for employees, carrying out activities and creating a warm corporate culture atmosphere, corporate culture publicity shows the soft power of the group. While trying to run "one newspaper, one publication and one network" well, we should strengthen the education of employees' entrepreneurial spirit and enterprise concept, actively carry out a variety of employees' cultural and sports activities through carefully built employees' homes, cultivate employees' sense of identity and responsibility for the enterprise, and create a warm and harmonious corporate culture atmosphere.

7. Actively carry out cultural and sports activities to enhance cohesion and centripetal force.

The Group holds colorful cultural and sports activities such as "July 1st Revolutionary Singing Competition", literary evening, workers' sports meeting, knowledge competition, sketch competition and karaoke competition every year on May 1st, July 1st and 11th festivals. , attracted the enthusiastic participation of employees, and the amateur cultural life activities of enterprises were unprecedentedly active. Up to now, the troupe has held the 11th Chorus Competition, the 8th Quyi Sketch Competition and the 15th Military Parade Competition. Others, such as Mid-Autumn Festival party and Christmas party, are regular and institutionalized and indispensable every year. Last spring, the troupe also participated in the first China Farmers Art Festival held in Kunshan. Recently, the Group invited three art troupes (Jiangsu Peking Opera Theatre, Anhui Huangmei Opera Troupe and Zhejiang Yue Opera Troupe) to give six performances in succession in the factory for the employees of the Group and the local people to see, so as to fulfill the requirement of "culture benefiting the people".

8. Build employees' homes and create a home environment with first-class hardware.

The group invested more than 20 million yuan to build a "workers' home" with a total area of 10280 square meters, with facilities such as canteen, billiards room, table tennis room, ballroom and bathroom, which integrates life, study and leisure. The Group also has a unique medical celebrity sculpture landscape cultural avenue, a magnificent patriotic education base, a sea island Dongfanghong Square with water as a link and a Fifth Ring Square for employees' fitness and leisure ... This series of domestic first-class hardware and cultural facilities have been successively rated as "Jiangsu Civilized Unit", "Jiangsu Model Workers' Home" and "National Model Workers' Home".

9. Care for employees and let them feel the warmth of the corporate family.

The group is considerate of employees, and the company has built new apartment-style housing for new college students, providing various places for entertainment, study and physical exercise. The company provides employees with two working meals free of charge every day, organizes regular physical examinations for employees, sympathizes with model workers and employees with family difficulties on holidays, provides welfare benefits for employees, cares about their children's enrollment and helps employees solve their life difficulties.