Today’s “Xiwang BBQ” is really a bit interesting

"A thousand years to see Beijing, three thousand years to see Xi'an, five thousand years to see Xinmi." This Xinmi folk proverb shows that Xinmi has a long history and culture.

Despite this, I have always felt short of breath because our Xinmi has no famous historical figures; there are no brilliant stars shining in the sky of our history.

But when it comes to food, Xinmi people are very proud. People often say that no food anywhere is as delicious as our Xinmi food.

Xinmi’s food culture is indeed developed, with restaurants of various sizes filling every corner of Xinmi City. Almost all cuisines and famous foods from all over the country can be found here.

Although the neighboring city of Dengfeng is a well-known tourist city at home and abroad, Xinmi people still proudly say: "Play in Dengfeng and eat in Xinmi."

Our "eating" culture in Xinmi is really developed, and there are many kinds of food. But if you think about it carefully, which one is developed and cooked by us Xinmi people and is famous far and wide?

Don’t tell me, apart from “Xiwang BBQ” which has become popular in recent years, apart from the fried shrimp tails of “Xiwang BBQ”, there is really no other restaurant.

In recent years, Xinmi’s fried shrimp tails, especially those from “Xiwang BBQ”, have become very popular.

The crowds of diners and bustling crowds are no longer an exaggeration at "Xiwang BBQ", but rather a realistic description.

The "Xiwang BBQ" in the original store in Xinmi alone can serve about 120 or 30 tables at a time, and the tables must be turned over several times every night. The consumption per table is about 300. You can calculate its turnover. How much is it in one night, how much is it in a month, how much is it in a year?

It is said that "Xiwang BBQ", in addition to Xinmi, also has branches in Zhengzhou, Xinzheng, Xingyang and Gongyi.

It is said that it is still popular everywhere.

Especially the Zhengzhou store is even more popular than the original store in Xinmi, and it actually attracted the famous celebrity Jack Ma.

"Xiwang BBQ" was so popular that it was even featured on CCTV!

A snack in a small county town, one with a history of about 30 years, and a snack that has only become known in recent years. Such a vigorous trend cannot be said to be unpopular.

Once upon a time, the owner Zheng Xiwang also cooperated with another person to open a store. The owner was an acquaintance of mine. I once went to that barbecue restaurant to eat. At that time, Zheng Xiwang did not pay attention to him because he was unknown.

It is unimaginable that in just a few years since then, Zheng Xiwang's barbecue restaurant has developed so prosperously, so popular, it is like a raging fire cooking oil!

When Song Dandan arrives at the "Xiwang BBQ" square, he will definitely be able to wave his arms again and cheer like in the sketch: "A huge crowd of people..."

In the past two years I often hear people say how popular Xiwang BBQ is. I couldn't resist the temptation, so I went there with a few friends to have a feast.

Although the location of "Xiwang BBQ" is located in a low corner outside the city, it cannot be said to be remote compared to people in the county town, but it does not affect its popularity at all.

Once you come to the barbecue square, you will first be shocked by the grand scene of more than a hundred tables spread out in that sequence. Don’t think that if there are more than 100 tables, there will be plenty of seats! It would be a big mistake to think so! When you arrive at 6 or 7 in the evening, it will already be crowded! There are already many diners looking around for vacant seats, but there are none! Wait for the reversal! At this time, there were still a large number of diners arriving one after another, and there was an endless stream of cars and horses. The security guard in charge of parking loudly directed the parking and sounded a sharp whistle.

When eating here, if you want to seek silence and talk while eating, then you have come to the wrong place. This is not the right place.

When eating here, what you picture is: the liveliness, prosperity, and joy; what you picture is: casual, festive and hearty!

Look at the diners who came later. They would rather wait and wait than change places to eat. I don’t think they just want to be busy and happy? Otherwise, why not just find another place?

Of course, eating is not only about having fun, but also the taste of the food in the store is delicious.

With so many diners gathering at markets or open-air venues, it’s probably not just for the sake of excitement but neglecting the taste of the food, right?

It goes without saying that the food is delicious!

I did not conduct interviews or conduct serious investigations, but based on my brief understanding, let’s take a look at its growth path.

To deal with environmental protection issues, they had to move to a corner of the county. As a result, they are now in full swing. Every evening, there will be congestion at the Xinmi East exit of the Zhengshao Expressway. Legend has it that it is Zhengzhou citizens who come to Xinmi to eat fried shrimp tails. The main reason is that I came here for "Xiwang BBQ".

Today I came to the original Xinmi store of "Xiwang BBQ" and took a look around. Not only has the business of "Xiwang BBQ" grown, but the cultural meaning of "Xiwang BBQ" is really interesting!

Four or five large screens were placed around the "Xiwang BBQ" square to introduce and promote the history, business philosophy, current business scope and scale of "Xiwang BBQ".

Let’s first take a look at its general self-introduction:

“Zheng Xiwang BBQ was founded in 1991 by Mr. Zheng Xiwang and gradually developed into Xinmi Xiwang Barbecue Plaza in 2017 Xinmi Zhengxiwang Catering Service Co., Ltd. was established in 2006 as a comprehensive catering enterprise integrating catering chain franchise, catering equipment production, food research and technology development, and catering planning services. It has a brand history of 30 years.

The founder, Mr. Zheng Xiwang, has always been adhering to the business philosophy of honesty and trustworthiness. The brand features exclusive secret recipe fried shrimp tails, gold medal stewed stew, special barbecue, refreshing cold dishes, home-style stir-fries, secret seafood, etc., which has been recognized by the majority of diners. , making it an influential catering service company in Henan, not only providing delicious food to diners, but also providing service platforms and technical support to entrepreneurs.

Today, Xinmi Night Market and Xinmi Fried Shrimp. At the end, it has become a representative of Zhengzhou cuisine, and Zheng Xiwang BBQ is a pioneer and representative of Xinmi cuisine. It meets the needs of all types of diners with its advanced and standardized management model, unique cuisine, and modern decoration style. In the future, During development, Zheng Xiwang BBQ will continue to adhere to its principles and beliefs, and is committed to creating a new night market culture, developing special food, and creating a more competitive and influential catering brand. ”

Service suggestion phone number: 18765807553.

From this we can have a comprehensive understanding of the current situation of "Xiwang BBQ".

Let’s look at it again

——Business philosophy:

“I am Zheng Xiwang, I am a chef, and only with my heart can I make every dish well. ”

Intention should be the prerequisite for doing everything well in the world. Lao Zheng's words are so simple and reasonable.

——Management model

“Zheng Xiwang Catering 6S Management

1. Organize (what is necessary and what is not, remove the trash and retain the essence)

2. Organize (scientific layout, quick access)

3. Clean (remove garbage, beautify the environment)

4. Clean (clean the environment, implement it to the end)

< p> 5. Literacy (developing habits, educating people in an environment)

6. Safety (food safety, eliminating hidden dangers)"

Xiwang BBQ actually dares to advertise "6S", it's true his! I have only heard of "4S"

——Slogan of the square:

"The quality of dishes is the eternal theme of the enterprise"

That's it. The key to running a restaurant.

——Service management and service commitment:

Nine dishes are dishonest

“The table number is unknown and dishonest,”

The containers are not clean Improper,

The color is inappropriate,

The name of the dish is unknown,

The quantity is insufficient,

The tableware is damaged, improper ,

The temperature is not good enough,

The time is too long,

The ticket is unknown and bad. ”

This is the richest. The "Nine Mistakes" of creativity made me see the mysterious meaning of Tao Zhugong, the Shang sage, in getting rich.

(The original text of the metaphysics is hereby attached as follows. If you are interested, you can read it. If you are not interested, you can skip it:

"Business must be diligent, and bargaining must be truthful;

Be careful not to be lazy, otherwise everything will be wasted, and avoid cheating, because cheating will lead to loss of credit.

Expenses must be saved, and accounts must be audited;

Avoid luxury, because luxury will exhaust your financial resources. If not, the capital will stagnate.

Employers must be identified and goods must be repaired;

Be careful not to be gullible, or you will be deceived. Be careful not to mess up, and check if it is messy.

Difficult things must be chosen, and responsibility must be taken when the situation arises;

Be careful not to be hasty, and sloppy sales will lead to blunt sales. Avoid avoidance, and avoidance will lead to no one to trust you.

Transactions must be modest, and transactions must be alert; < /p>

Be careful not to be impatient. If you are impatient, you will have fewer customers. Do not hesitate. Hesitation will lead to no more customers.

You must pay attention to credit and distinguish between good and bad;

Do not be careless or negligent. Do not be vague when it comes to capital losses. If you are vague, it will be difficult to judge.

Income and expenditure must be recorded clearly, and deadlines must be agreed upon;

Avoid sloppiness, as sloppiness will lead to many mistakes. Avoid procrastination, as procrastination will lead to ramifications.

Money must be clear, and intentions must be calm;

Avoid confusion, confusion will lead to harm, and avoid panic, panic will lead to lack of determination. ”)

“Happy prosperity. "BBQ" Plaza not only has a high-end cultural and creative packaging, but also has a series of related detailed services.

——Included services:

Milk tea shop.

There are beverages and milk tea available for purchase

——Waiting for the play area

You can play games and buy toys

—— Street electricity (to popularize it, street electricity is also called ***Xiang power bank)

It is convenient to charge your mobile phone, so you can scan the code to borrow the power bank

These services are obvious The meticulousness of managers embodies the essence of corporate management culture - seeing the spirit in the details. Details cannot be ignored, details determine success or failure!

The business is so prosperous and there are so many customers. The supply exceeds the demand. Many customers come and have no place to eat. If they are not properly accommodated and wait for a long time, they will really leave unhappy.

What to do? Corresponding comfort measures are available! You can first go to the recreation area to sit and play games, or you can go to the milk tea shop for a cup of coffee. Be patient, I'll be here soon.

It doesn’t matter if your phone is out of battery. You see, there are street batteries everywhere, and you can scan the code to borrow a power bank for charging.

Really good!

These services obviously absorb the management ideas of the famous restaurant "Haidilao".

Learning from the strengths of others, absorbing all advanced experience, using it for my own use, and gradually becoming stronger, this path can be called the "right way in the world."

From this we can also see that the reason why Xiwang has been able to reach today should be due to the following factors:

Perseverance and perseverance - persistence for thirty years;

Have upward pursuit - from the original small stall to today's large company;

Be open-minded to absorb useful suggestions - service "suggestion" phone number; (note the word "suggestion", Facing the majority of customers, not just experts, everyone is welcome to provide suggestions for improvement)

Continuously adjust and improve themselves - and finally become bigger;

Be good at taking advantage of trends and keep pace with the times - with the help of the media , Use celebrities to expand their influence.

And so on. There is by no means a single reason for a person or a group to become successful, but I think the above ones seem indispensable.

It is worth mentioning that there is an eye-catching slogan in the "Xiwang BBQ" square:

"Henan people are very good"

It is quite meaningful. Henan people are very good! I, Zheng Xiwang, am from Henan. We are all from Henan!

Interestingly, because it was night and because of the way the word "very" was written, I always thought it was "bank" at first! I have always wondered what the phrase "Henan People's Bank" written here means!

Hahaha